Chapter 1 : Nature and Relevance of Entrepreneurship

Chapter 2 : Entrepreneurs and Entrepreneurial Competencies

Chapter 3 : Career Opportunities

Chapter 4 : Starting a Business

Chapter 5 : Marketing

Chapter 6 : Operations and Human Resource Management

Chapter 7 : Financial Accounting and Management

Part 1 : Foundations of Entrepreneurship

Chapter 1 : The Entrepreneurial Mindset

Chapter 2 : Generating ideas : Harnessing Logic and Creativity

Chapter 3 : Recognizing, Assessing, and Exploiting Opportunities

Part 2 : Developing the Business Plan

Chapter 4 : The Business Plan

Chapter 5 : The Marketing Plan

Chapter 6 : The Organizational Plan

Chapter 7 : The Financial Plan

Part 3 : Managing the Entrepreneurial Venture

Chapter 8 : Managing the Marketing Function

Chapter 9 : Managing the Operations Function

Chapter 10 : Managing the Finance Function

Chapter 11 : Managing the Human Resource Function

Chapter 12 : Growth and Exit Strategies