What Is a Funnel

You've probably heard of a sales funnels before and you probably wondered what is a funnel.

In short a sales funnel is a series of steps from a customer viewing a product to actually buying a product. Sales funnels are meant to have a high conversion rates due to their simplicity and design.

The first step of a funnel is to capture attention or a hook: This can be from advertising or organic search

The next step of a funnel is to peak interest. Your funnel needs to be captivating and invoke interest. This can be by means of showing a problem that your product can solve or a want to be satisfied

The next step is to engage emotions and build a desire for people to buy your product

Lastly is the conversion, sale, signup, Your prospect takes action.

This is the Basic Model of a sales funnel and it can be adjusted depending on your needs.

A sales funnel is called a funnel because in the beginning you start with a large number of people, as the funnel proceeds only serious buyers will reach the end of the funnel. So a sales funnel is effective in getting the serious buyers to the purchase or checkout page and consequently make the sale.

Some argue that a sales funnel coverts more than a website because a sales funnel is more focused and to the point, Whereas a website has too much information that can be distracting to web visitors.

You need to widen the diameter of your funnel by having a good advertising campaign and brand awareness. This way you will capture more potential buyers.

Next we can talk about sales funnel analytics. With a funnel you will be able to see the percentage of people from the first page of your funnel to the last. naturally you will start with a high percentage on your first page and a low percentage on the sales page. This is the funnel doing its job and singling out people who will really buy your product. The people that did not buy your product were most likely never going to buy. But you can maximize your sales by collecting emails at some stage of your sales funnel. This allows you to maximize your sales and possibly make sales from people who were sitting on the fence.\

Of course some funnels convert more than others, This all comes to how the funnel was designed. Some companies have pre made funnels with a high conversion rate. But you should always A/B Split test your funnels to see what has the highest conversion rates

Now you may be wondering where can you get your Funnels from

Below are the Three top Funnel builders that are tested. with templates to choose from, drag and drop design features, SEO and more