Why is Website Design important

Why is website design important

A lot of web design has to do with psychology, Because ultimately design itself is something that appeals to the visual, aesthetic, emotion, color and temperament. Through certain design cues something it being communicated because humans attach meaning to different different design styles. Such as the color purple is commonly used to signify a one of a kind product or something that is unusual. Red is used for food companies because the color red stimulates the feeling of hunger.

You need to keep in mind that your website is your piece of real estate on the internet, with that being said you need to take pride in its design and presentation. But the ones who you must be most mindful about is your visitors. Therefore the design should be tailored to your target audience or visitors which depends on your niche

Branding

Branding goes a long way and it is one of the first things that visitors notice. Branding helps people associate themselves with your product, service and what your business or company stands for.

This will have an impact on the colours you use, the text, font, choice of words, shapes and overall feel of your website

Layout

When it comes to layout you need something that is simple, sleek, not distracting but focused. Think about how Apple designs their website. It has a very clean feel to it. Avoid a clutter of information as it can look cheap,, spammy and distracting.

Easy to Navigate

Your website should be easy to navigate for all types of visitors. To the point and simple. If a visitor has a hard time navigating or cant find what they are looking for you will end up having a high bounce rate and consequently this will negatively affect your SEO

Font

Its important to have a clear,easy to read font avoid cursive as there are actually a number of people who have a hard time reading cursive. Do not use capitalized letters where it is not needed. You do not want to seem like you are crying for attention as it cheapens the look and feel of your website.

It influences SEO

A website that has too much design will probably take too long to load which will negatively influence your SEO score. In addition a website that has a poor design will have a high bounce rate which will also negatively influence your SEO score. That is why it is important to have a design but keep it simple and clean at the same time. If you can figure out having a dramatic and captivating design without drastically increasing your loading times then you should go for it. But if you keep seeing a huge increase in your website loading times then its best to keep things simple. The design of your website will also influence how you publish content on your website which will also effect your SEO score. You need to research SEO friendly designs to see what is best for you.

Buttons and options

The standard idea is to have a website that is to the point and simple. You dont want to give visitors too many options as that can cause confusion. Have a few important options for your visitor to select and design your buttons so visitors feel like clicking them. Buttons that have rounded corners have been found to have a higher click rate then rectangular buttons. Avoid making buttons a red color. Instead opt for a blue, green, yellow or purple color. Humans associate red with danger, green with safety, blue with calmness, Purple with novelty and yellow with warmth. So depending on the mood you wish to set design your buttons accordingly