SEO/SEM CRM Company Analysis

Project Overview: SEO/ SEM CRM Company Analysis - Williams Sonoma

This was a team project for DRTL 3190, Digital Strategies. The main purpose of this project was to gain working knowledge on challenges companies face, aspects to be considered when creating search marketing strategies, and how companies will manage their digital presence. Our team assumed the role of Marketing Managers with the task of investigating and evaluating the impact that internet and social media platforms were having on Williams Sonoma's reputation and its relationship with customers. Over the course of 15 consecutive days we monitered Williams Sonoma's online activity through Instagram, Facebook, and the Williams Sonoma Blog, Taste. We identified a list of variables to track for each platform, reporting positive and negative observations, and provided suggestions for improvement.