SEO Brand Review

Project Overview: SEO Brand Review - Petco.com

This paper was created for DRTL 3190, Digital Strategies. It provides an overview of the organic SEO and PPC and why it's essential to brick-and-mortar and eCommerce businesses. It identifies key content search engines are looking for ranking high on SERP, discusses keywords and their imapact on SEO and web content development, and conducts a review of Petco.com search strategies.