Multivariate & A/B Testing

Project Overview: Multivariate & A/B Testing

This project was conducted for DRTL 4070, Digital Retail Analytics. The objective of this project was to prepare an A/B and Multivariate Test for proposed changes to the West Elm website. This project will demonstrates a hypothesis with each identified test along with the metrics that could be impacted. An original copy of the West Elm website elements are shown along with an edited version of the test. A perfect score was received on this project.