Heuristic Review

Project Overview: Heuristic Review

This project was conducted for DRTL 4070, Digital Retail Analytics. The objective of this project was to conduct a Heuristic Review on the usability of West Elm's website. This project demonstrates a set of 3 transactional tasks that analyze the user experience. The tasks are then assessed based on UX best practices and user behavior. The tasks are performed with several key competitors in order to identify retailers that may be creating better UX experiences. Recommendations are made for possible improvements along with impact on key metrics. A perfect score was received on this project.