Program Overview

The evolution of Artificial Intelligence (AI) is redefining the landscape of media and mass communication by transforming how news is gathered, processed, curated, and distributed. With an increasing need to produce high-quality content faster, more accurately, and in multiple formats, media professionals must now blend traditional journalistic expertise with cutting-edge digital tools. 

This comprehensive 30-session program is designed to prepare media professionals, journalism students, broadcasters, communication professionals and content creators to integrate AI into their workflows to improve efficiency, engagement, and accuracy in storytelling.

Delivered through hands-on labs, real-world case studies, and interactive projects, this program aligns with current media practices including automated content creation, AI-powered news anchoring, sentiment analysis, and multilingual content generation. 

Learners will also explore how AI impacts ethics, legal frameworks, and audience engagement strategies. Participants will have the opportunity to apply AI skills in a production-like environment, culminating in a real-world Capstone project.

Program Objective

• Understand the fundamentals of AI and its specific applications in journalism, broadcasting, PR, and content creation.

• Equipped to use generative AI tools for reporting, editing, research, PR communication, and data analysis.

• Hands on with practical skills in AI tools for content automation, image processing, transcription, and audience analysis.

• Apply AI ethically in journalism and public communication  as well as have  a deep understanding of the legal, and societal implications of AI in mass communication.

• Detect misinformation and AI-generated content.

• Build AI-assisted workflows for modern newsrooms and communication teams.

• Hands-on capabilities using real use cases like AI anchors, sentiment analysis, and social media monitoring.

• To empower students to independently conceptualize, design, and deliver an AI-powered media project.

For whom

It is designed as an Upskilling Program. Ideally focused to Beginner journalists

• Working reporters/editors and other media professionals;

• PR and corporate communication professionals 

• Journalism & media students;

• Students of mass communication;

• Broadcasters;

• Content creators

Program Anatomy

• 100 Hours program  | PLUS 20 hours Capstone Project | PLUS 40 hours self learning

• 46 sessions | Each session 2 - 3 Hours | 9 modules in 3 Sections

Broad Modules and coverage

MODULE 1 — Foundations of AI in Media

M1A - Introduction to Artificial Intelligence for Media

M1B - Generative AI Basics

MODULE 2 — AI for Newsroom Workflows and Content Creation

M2A - AI-assisted Reporting

M2B - Writing and Editing with AI

M2C - AI for Fact Checking

MODULE 3 — AI for PR & Communication

M3A - AI for Public Relations

M3B - AI for Social Media Strategy

M3C - Audience Insights & Media Monitoring

MODULE 4 — AI for Visually enriched  Multimedia Journalism

M4A - AI for Visual Content

M4B - AI for Video Production

M4C - AI for Audio & Podcasts

MODULE 5 — Data Journalism and Visualization Using AI

M5A - Introduction to Data Journalism

M5B - AI for Data Analysis

M5C - Data Visualization

MODULE 6 — AI, Misinformation & Ethics

M6A - Deepfakes & Synthetic Media

M6B - AI Ethics in Journalism

M6C - Legal & Policy Issues

MODULE 7 — AI In Strategy for Media Organizations, PR & BRANDING

M7A - AI in Newsroom, Journalism Automation & Management

M7B - Multilingual AI Journalism

M7C - PR and Branding with AI

M7D - Crisis Communication Using AI

MODULE 8 —FUTURE, CAREERS & INDUSTRY TRENDS

M8A - Future of Media Jobs

M8B - Understanding the AI Media Ecosystem

M8C - Business of AI Journalism

M8D - Career Paths in AI and Media

M8E - Pitching AI-Based Media Projects

MODULE 9 —CAPSTONE PROJECT

Capstone Planning and Execution

Capstone Review and Presentation