WORKSHOP 1

An Empathy Map is used to understand users or customers better by looking at things from their point of view. It helps teams design products, services, or strategies that truly meet users’ needs. By analysing what users think, feel, say, and do, teams can identify pain points and expectations more clearly. This approach encourages user-centred decision-making and improves the overall effectiveness of the solution. 

A User Persona is used to represent a typical target user so teams can design products, services, or strategies that fit real user needs, not assumptions. It is usually based on research such as surveys, interviews, and observations of real users. By using user personas, teams can make more user-centred decisions and create solutions that better match users’ goals, behaviours, and challenges. 

A Use Case Exploration Canvas is used to identify, analyze, and validate how users interact with a product, service, or system. It helps teams understand who uses it, why, and how, before developing or improving a solution. This tool allows teams to clearly define user goals, key activities, and possible challenges during interaction. As a result, it reduces misunderstandings and supports better system design decisions.