Tiny Rabbit Hole is a project that went through 3 design processes
- Logo Design
- Poster Design
- Prototype of app design
In This first part was to design TinyRabbitHole's logo.
The company has a lot of potential to customize and design the logo to be memorable due to the concept of knitting.
The owner had a concept of a wonderland as well. She was inspired by the fact every rabbit hole tumbled by a person can lead them to somewhere magical, which inspired me to create a garden-themed with a crochet logo.
TinyRabbitHole's Current logo for blog and main website's logo.
Ideation phase of 20 sketches of the logo and picking 3 to work on in Adobe Illustrator.
The components and variations of the 3 picked logo sketches implemented in Adobe Illustrator
logo black and white contrast, colours
A style guide of TinyRabitHole's logo black and white contrast, colours and applied on products
The next part was poster designing. Following the same process of sketching, prototyping and designing as the logo design as "Breadin", it was time to design promotion drafts and the idea of their business.
A Simplistic poster and examplatary crafts are their style. However, their posters often lack details for customers to have a look at their products and sign up for classes. Though Tiny Rabbit Hole's website is organized and neat, minimalistic lack of important information for the customers and an impression of plushies and unicorn branding gives a lesser idea of the business.
20 poster sketches and the picked 3
TinyRabbitHole's current poster designs
Variations of the poster designs
Picked design
Kudos to my two models: Jia yi and her lovely friend for their crochet made hats!
And in the final part was designing the app of Tiny Rabbit Hole!
This was a little challenging as there were different sections to consider, like the purchase transaction page, points system that TinyRabbitHole has that rewards regular customers, showcases of products, recent events and about.
As the original Page was already lengthy, it did take some time to concise the information and design it in a themed way.
Prototype showcase
Style Guide for Website designing
TinyRabbitHole's Current Website
Components from freepik for designing the website
Combining the three parts of logo design, poster design and the app, we have the finalized prototype of TinyRabbitHole!
This was an enjoyable and challenging 3 month process of design as there were a lot of variations and considerations to consider, similar to "No Signals" variations.
Thanks to my astute classmates and a stylistic maven of a lecturer who gave thoughtful and helpful tips.