In one of the scenes, the woman turns her back on the camera. The viewers then see two huge strategically placed fruits in place of the woman's butt, which ultimately objectifies the woman. As seen in Figure 1: the unwanted touch (Carl’s Jr 0:13) a man's hand touches the "fruit" as the woman simultaneously looks back in shock. This act is an example of innuendo representing a sexual act done against a vulnerable woman. Kilbourne explains, "All women are vulnerable in a culture in which there is such wide-spread objectification of women's bodies . . . so much violence against women, and such blaming of the victim" (504). This picture ultimately represents sexual assault, the unsolicited touching of a woman without her consent which is a form of sexual violence. Is it that important to sell a burger that a company would promote such ideas?

In another scene of the ad, there is an apparent use of pornographic imagery. In one instance, like seen in Figure 2 (Carl’s Jr 0:20) the sensual stare, the viewers can see the woman staring lustfully at the camera with her breasts almost visible. This image is what someone would hope to see in a pornographic movie, not a commercial for a burger; as Kilbourne asserts, "The poses and postures of advertising are often borrowed from pornography..."(489). She maintains direct eye contact as if she is looking directly at the person viewing the commercial as if she intends to form a sexual connection. The image is likely to stick in the mind of any male viewer, which seems to be one of the ad's objectives. The correlation between the pornographic image and the burger they are promoting remains unclear.

Another aspect of the ad is it is epitomizing a woman's beauty and what everyone should consider beautiful. They chose a woman with long blonde hair, thin, with big perky breasts to be the subject of everyone's attention. Whenever this beautiful sensual woman walks by, she seizes all of the men's attention. The men stop dead in their tracks and stare as figure 3, the lustful gawking (Carl’s Jr 0:27) shows. They are captivated by her sensuality and her beauty. All of the men want her, and the women want to be her. Kilbourne touches on this in the video Killing Us Softly 4 when she talks about women trying so hard to look like the women portrayed in the ads; however, no matter how hard they try, it's unattainable because it doesn't exist. Women go out of their way to get plastic surgery; some have died of eating disorders trying to achieve what people view as perfection (5:10-9:00).