SEO Portfolio

SEO Case Study: Turning Around Organic Performance for a Nordic Industrial Leader

The Breaking Point

Before we took over, this premium fuel tank manufacturer was stuck. Despite having high-end, certified products and a functional website, their organic traffic had plateaued. They had invested time and resources into SEO, but nothing was working. They were invisible for the searches that actually mattered to their bottom line, leading to a stagnant ROI and a heavy, expensive reliance on paid ads just to stay afloat.

The Discovery: Targeting the Wrong Audience

When we audited their setup, the problem became clear: they were targeting the wrong keywords. They were ranking for broad, informational terms that attracted "window shoppers" and students rather than the B2B procurement officers and industrial engineers who actually buy fuel tanks. Their content was too generic, and their backlink profile lacked the niche authority needed to compete in the specialized Nordic market.

The Strategic Pivot

We didn't just "do SEO"— we realigned their entire digital presence with their profitability goals:

• Keyword Realignment: We scrapped the broad terms and shifted focus to "High-Intent Technical Keywords". We targeted specific terms related to compliance, industrial capacity, and Nordic-specific regulations—words that only a serious buyer would type into Google.

• The "Authority" Outreach: To fix their lack of trust in Google's eyes, we launched an aggressive Guest Posting and Outreach campaign. We didn't just get links; we secured placements on high-authority industrial trade sites that their target customers actually read.

• Strategic Blog Ecosystem: We transformed their blog from a news feed into a sales tool. We wrote deep-dive articles on fuel safety and tank maintenance. These posts didn't just bring traffic; they educated the customer and built the trust necessary to close a high-ticket sale.

• Technical & On-Page Overhaul: We fixed deep-seated technical errors and optimized on-page elements to ensure Google understood the site was a premium service provider, not just a catalog.

The Turning Tide (Results)

Once we shifted the strategy toward high-intent users, the results were explosive:

• Dominating the SERPs: We didn't just move up; we broke into the Top 10 for the industry’s most competitive terms, securing positions #2, #4, and #6.

• Massive Visibility Gains: We saw jumps as high as +31 positions for keywords that had been stuck on page 4 or 5 for years.

• From Cost Center to Profit Center: By replacing expensive paid clicks with high-intent organic leads, we significantly increased the client's ROI. The business finally saw a sustainable increase in profitability as their organic engine began closing high-value contracts on autopilot.

SEO Case Study: Scaling a High-Ticket Salesforce SaaS Plugin

The Breaking Point

This client developed a premium, high-cost SaaS plugin specifically for the Salesforce ecosystem. Despite having a world-class product, they were struggling to gain organic traction in the highly competitive US market. Their previous efforts had resulted in stagnant rankings, and they were unable to reach the high-level decision-makers who manage enterprise Salesforce budgets. They needed a strategy that didn't just bring in "traffic," but specifically targeted users ready to invest in a premium software solution to increase their business ROI.

The Discovery: High Volume vs. High Intent

Upon auditing their project, we discovered they were trapped in a common SaaS pitfall: they were chasing high-volume keywords that were too broad. These terms attracted general Salesforce users and small-scale admins who lacked the budget or authority to purchase an expensive enterprise-grade plugin. Their content was missing the technical depth and "Authority" signals required to rank for the high-value keywords that drive actual profitability.

The Strategic Pivot

We realigned their 6-month SEO roadmap to focus exclusively on enterprise-level intent:

• SaaS-Specific Keyword Realignment: We shifted the focus away from general terms and toward specific "Pain Point" and "Solution" keywords. We targeted terms that indicated a user was looking for a specialized Salesforce integration or a way to optimize complex workflows—the exact scenarios where their premium plugin provides the highest ROI.

• Deep-Dive Technical Blog Posts: We transformed the blog into a resource for enterprise architects and IT directors. By publishing technical guides on Salesforce optimization and the benefits of high-end plugins, we built the trust necessary to justify their premium price point.

• Authority Outreach & Guest Posting: To compete in the US SaaS market, we launched a targeted Outreach campaign. We secured Guest Posts on reputable tech and software-as-a-service platforms, building a backlink profile that signaled to Google that this plugin was a market leader.

• Technical SEO for Global Reach: We optimized the site's technical foundation to ensure a flawless user experience for their primary audience in the United States (EN).

The Turning Tide (Results)

The shift in strategy led to a rapid and sustained climb in organic authority within the US market:

• Dominating the Top Positions: We achieved a #1 ranking for a critical industry term, along with multiple Top 5 and Top 10 placements across the board.

• Massive Visibility Gains: The campaign saw incredible growth, including a massive +32 position jump for their most important keyword and a +36 jump for another high-value term.

• ROI & Profitability Success: By ranking #1 for a high-ticket SaaS term, we positioned the client directly in front of enterprise buyers. This shift from low-intent traffic to high-value leads dramatically improved their organic ROI, as each new enterprise signup represented a significant increase in their long-term profitability.

SEO Case Study: Local Dominance for a Premium Renovation Firm

The Breaking Point

This Stockholm-based renovation firm was a leader in craftsmanship but remained virtually invisible online. Despite trying various digital marketing tactics, they were stuck past the first few pages of Google search results. This forced them to rely almost entirely on word-of-mouth referrals, which capped their growth and made it difficult to secure the steady flow of high-value projects needed to maintain a strong business ROI.

The Discovery: More Than Just a Keyword Problem

Our deep-dive audit revealed that the foundation of their website was fundamentally broken. It wasn't just a matter of content; it was a structural failure:

• Targeting the Wrong Keywords: They were ranking for broad, generic terms that lacked local intent, attracting irrelevant traffic instead of serious Stockholm homeowners.

• Broken URL Structure: Their URLs were messy and non-descriptive (e.g., domain.com/p=123 instead of domain.com/renovering-stockholm). This made it impossible for Google to understand the site hierarchy or the geographical relevance of their services.

• Missing Schema Markups: They were not using any structured data. Without Local Business and Service Schema, search engines couldn't identify their physical location, service areas, or customer ratings, leading to a poor "click-through rate" (CTR) and lost profitability.

The Strategic Pivot

We overhauled their digital architecture to focus on hyper-local authority and high-margin service categories:

• URL & Site Architecture Restructure: We rebuilt the URL pathing to be clean, keyword-rich, and location-specific. This gave Google a clear roadmap of exactly which renovation services were offered in which parts of Stockholm.

• Advanced Schema Implementation: I implemented LocalBusiness, Project, and Review Schema. This allowed their search results to stand out with "Rich Snippets," showing their star ratings and service details directly on the SERP, which significantly boosted trust and CTR.

• Local Intent Keyword Realignment: We transitioned from generic terms to "High-Value Renovation" keywords specific to premium Stockholm neighborhoods.

• Authority Outreach & Guest Posting: We launched a targeted outreach and guest posting campaign on premium interior design platforms to establish industry leadership.

• Strategic Blog Ecosystem: We turned their blog into an educational sales tool to build immediate trust with prospects ready to invest in high-ticket contracts.

The Turning Tide (Results)

Within a year of implementing this technical and strategic overhaul, the organic performance shifted dramatically:

• Dominating Local Rankings: We secured top positions for the most competitive local keywords, including rankings at #2, #3, and #4.

• Massive Visibility Jumps: Many critical keywords saw explosive growth, with jumps of +26, +34, and even +51 positions over the 12-month period.

• Transforming ROI & Profitability: By fixing the URL structure and adding Schema, we made the site a "lead-catching machine." The shift from paid-only to organic dominance allowed the client to scale their business with much higher profitability, as their SEO engine now consistently delivers high-value contracts on autopilot.

SEO Case Study: Building Organic Authority for a New Real Estate Venture

The Breaking Point

This Stockholm-based Real Estate client entered a high-stakes, competitive market with a brand-new digital presence. After the first month, the primary issue was clear: they were invisible to potential property buyers and sellers. Despite having a professional service, they had zero organic momentum, meaning their business ROI was entirely dependent on expensive manual outreach or short-term advertising.

The Discovery: A Foundation Built on Missing Pieces

Our initial audit revealed three major roadblocks that were preventing the site from even entering the conversation on Google:

• Neglected Long-Tail Keywords: The site was only attempting to compete for massive, "vanity" terms like "Real Estate Stockholm." They were completely missing out on long-tail keywords—specific, high-intent phrases that buyers actually use when they are ready to move. This resulted in zero qualified traffic and poor profitability.

• The Content Void (No Blog): There was no educational content or blog posts to establish trust. Without a content strategy, there was no way to capture "top-of-funnel" leads or answer the specific questions that build a firm's reputation in the real estate market.

• Zero Domain Authority: As a new site, its Domain Authority was non-existent. Google had no reason to trust the site over established competitors, meaning even their best pages were buried deep in the search results.

The Strategic Pivot

Knowing that the first month is critical for a new site, we implemented a strategy designed for rapid authority building and long-term ROI:

• Long-Tail Keyword Attack: We shifted the focus to high-intent, long-tail phrases (e.g., specific neighborhood property trends and specialized real estate services). This allowed the client to start winning "low-hanging fruit" while we built strength for bigger terms.

• Launching the Content Engine: We initiated a strategic blog focused on Stockholm's real estate market, providing value to both buyers and sellers. This not only improves rankings but serves as a lead-nurturing tool to increase conversion rates.

• Authority Building through Guest Posting: To solve the authority issue, we started an outreach and guest posting campaign. By securing links from trusted property and local news sites, we began transferring "trust" to the client's domain.

• Technical SEO & Schema: We implemented RealEstateAgent and Offer Schema markups to ensure their listings and services appear correctly in rich search results, boosting their initial visibility.

The Turning Tide (Early Results)

In just one month, the results are already trending upward, proving that a correct structural start leads to month-over-month growth:

• Rapid Ranking Gains: We have already moved several key terms into the top 20, with significant jumps such as a +18 position and a +21 position increase in just 30 days.

• Consistent Monthly Growth: Unlike stagnant sites, this project is seeing better results every month as Google begins to index our new content and recognize our growing authority.

• Early ROI Success: By targeting long-tail keywords, the client is starting to see the first wave of highly qualified organic visitors. This early traction is laying the groundwork for massive profitability as the domain continues to age and gain power.