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Ecommerce Sells Ads
Ecommerce Sells Ads
Sells Ad 1
Sells Ad 1
Collection Ad
Collection Ad
Result
Result
Case Study: Premium Fashion Holiday Sale (Sells Ad 1)
Case Study: Premium Fashion Holiday Sale (Sells Ad 1)
Organization & Product: A high-end multi-brand fashion retailer specializing in premium international brands such as Stone Island, Lardini, and Aspesi. The campaign focused on their major seasonal clearance event.
The Issue: The client needed to cut through high holiday competition to drive immediate sales while maintaining a low cost-per-result for a wide range of diverse inventory.
Our Strategy: We implemented a Collection Ad format to create a "mobile storefront" experience. By pairing a high-impact "SALE" hero image with a product grid, we allowed users to browse multiple categories (shoes, shirts, trousers) directly within the Facebook interface, reducing friction in the customer journey.
The Results: The campaign delivered an exceptional return on investment by focusing on high-intent browse behavior:
ROAS (Return on Ad Spend): 14.63x
CTR (Click-Through Rate): 3.92%
Total Purchases: 116
Sells Ad 2
Sells Ad 2
Carousel Ad
Carousel Ad
Collection Ad
Collection Ad
Result
Result
Case Study: Spring Footwear Collection Launch (Sells Ad 2)
Case Study: Spring Footwear Collection Launch (Sells Ad 2)
Organization & Product: A premium footwear retailer focusing on high-end sneakers, featuring brands like Medalist and Saucony. This campaign targeted the launch of their new Spring collection.
The Issue: The primary challenge was to introduce a new seasonal line to a competitive market and ensure that engagement translated into direct sales rather than just window shopping.
Our Strategy: We deployed a mix of Carousel Ads and Collection Ads to maximize product visibility. The Carousel format allowed users to explore different sneaker models individually, while the Collection Ad provided a seamless, full-screen mobile storefront experience to reduce friction during the checkout process.
The Results: The strategic combination of immersive ad formats led to a highly profitable campaign:
Purchase ROAS (Return on Ad Spend): 17.70x
Cost Per Purchase: kr 250.00
Total Website Purchases: 20
CPC (Cost Per Link Click): kr 5.20
Total Budget Spent: kr 5,000.00
Sells Ad 3
Sells Ad 3
Video Ad
Video Ad
Video Ad
Video Ad
Carousel Ad
Carousel Ad
Result
Result
Case Study: Home Improvement & Installation Services (Sells Ad 3)
Case Study: Home Improvement & Installation Services (Sells Ad 3)
Organization & Product : A professional home renovation and plumbing service. This campaign focused on bundled offers for premium kitchen and bathroom fixtures (like faucets and toilets) that included professional installation.
The Issue The client wanted to move beyond simple product sales and drive high-value, high-margin service bookings. The core challenge was to increase their overall ROI by attracting homeowners who required professional installation rather than just DIY products.
Our Strategy We utilized a combination of high-engagement Video Ads to showcase the products in use and Carousel Ads to highlight specific price points and "ROT" tax deductions. By emphasizing the "product + installation" bundle, we successfully targeted high-intent customers, which is a key driver for increasing a service business's profitability.
The Results The campaign delivered strong, high-intent conversions that prioritized the client's bottom line:
Results ROAS: 7.88x
Total Website Purchases: 10
Cost Per Purchase: kr 778.87
ROI Focus: By focusing on full-service installation packages, the campaign helped the client achieve higher average order values, directly contributing to increased business profitability.
Leads Ads
Leads Ads
Leads Ad 1
Leads Ad 1
On Facebook Leads Ad
On Facebook Leads Ad
Result
Result
Case Study: Electric Vehicle (EV) Charging Solutions (Leads Ad 1)
Case Study: Electric Vehicle (EV) Charging Solutions (Leads Ad 1)
Organization & Product: A sustainable energy specialist providing residential Electric Vehicle (EV) charging stations. This campaign focused on a "Laddbox + Installation" bundle offered at a competitive price of kr 6,495.
The Issue: The client needed to generate high-intent leads for a high-ticket home installation service. The primary goal was to increase their overall ROI by ensuring the customer acquisition cost remained low enough to preserve healthy profit margins on both the hardware and the labor.
Our Strategy: I implemented a dual-audience strategy using both "Cold" interest-based targeting and a "Retargeting" ad set to re-engage past visitors. By using On-Facebook Lead Forms, we reduced friction for mobile users, capturing data from high-intent homeowners looking for a "ready-to-use" charging solution rather than just the hardware.
The Results: The campaign delivered high-quality inquiries while maintaining an efficient budget for the client:
Total Leads: 38 On-Facebook Leads.
Cost Per Lead (CPL): kr 196.74.
ROI Focus: By securing qualified leads at under kr 200 for a service priced at kr 6,495, we significantly lowered the cost of acquisition. This lean lead generation strategy directly supported the client’s objective of maximizing ROI and long-term profitability.
Leads Ad 2
Leads Ad 2
On Facebook Leads Ad
On Facebook Leads Ad
Result
Result
Case Study: Energy-Efficient Garage Door Solutions (Leads Ad 2)
Case Study: Energy-Efficient Garage Door Solutions (Leads Ad 2)
Organization & Product: A specialized home improvement firm providing premium, energy-efficient garage doors ("Energieffektiv Garageport"). The campaign promoted high-quality, insulated doors priced at kr 15,500, designed for modern Swedish homes.
The Issue: The client needed to generate a high volume of qualified leads for a high-ticket residential upgrade. The primary objective was to ensure a high ROI by capturing homeowners ready to invest in energy efficiency and property value, while keeping the cost per acquisition low enough to maintain healthy profit margins.
Our Strategy: I utilized On-Facebook Lead Forms to minimize friction and capture high-intent leads directly within the platform. The creative strategy featured multiple color and design variations to appeal to different homeowner tastes. By highlighting "Energy Efficiency" as a key financial benefit, we successfully attracted a demographic focused on long-term home investment, which is essential for driving a high conversion-to-sale rate and maximizing the client's ROI.
The Results: The campaign achieved a significant volume of high-quality inquiries at a very efficient cost:
Total Leads: 103 On-Facebook Leads.
Cost Per Lead (CPL): kr 145.63.
ROI Focus: By generating 103 leads for a kr 15,500 product at an acquisition cost of only kr 145 per lead, we created a massive potential revenue pipeline. This low-cost lead generation strategy ensures that even a conservative sales conversion rate will result in a substantial ROI for the business.
Leads Ad 3
Leads Ad 3
On Facebook Leads Ad
On Facebook Leads Ad
Result
Result
Case Study: Premium Residential Roofing Solutions (Leads Ad 3)
Case Study: Premium Residential Roofing Solutions (Leads Ad 3)
Organization & Product: A specialized Swedish roofing contractor providing high-durability steel roofing ("Plåttak"). The campaign featured a high-value incentive of a 20% discount on installation to drive seasonal demand for full roof replacements.
The Issue: Roofing projects are significant financial investments for homeowners, often leading to long sales cycles. The client’s goal was to increase their ROI by generating a steady stream of qualified leads while keeping the cost per acquisition low enough to accommodate the 20% promotional discount without sacrificing overall business profitability.
Our Strategy: I implemented a Lead Generation strategy using On-Facebook Lead Forms to identify homeowners interested in a professional "Kostnadsfritt hembesök" (free home visit). By highlighting the limited-time 20% discount as a primary hook, we created urgency. The strategy focused on reaching a high-intent demographic interested in long-term home maintenance, ensuring that the leads generated were likely to convert into high-ticket contracts, thereby maximizing the client's total ROI.
The Results: The campaign successfully captured high-value interest at an efficient cost for the industry:
Total Leads: 17 On-Facebook Leads.
Cost Per Lead (CPL): kr 242.73.
ROI Focus: In a high-ticket industry like roofing, a CPL of approximately kr 243 is exceptionally efficient. By providing the client with 17 qualified leads for large-scale projects, the campaign built a high-value sales pipeline designed to deliver a massive return on investment once converted.
Leads Ad 4
Leads Ad 4
On Facebook Leads Ad
On Facebook Leads Ad
Result
Result
Case Study: Premium Bathroom & Floor Renovation (Leads Ad 4)
Case Study: Premium Bathroom & Floor Renovation (Leads Ad 4)
Organization & Product: A specialized home interior and renovation firm providing high-end bathroom remodeling and professional floor sanding (Golvslip) services. The campaign featured high-value incentives, including a kr 10,000 voucher and free materials for the first 10 customers.
The Issue: Bathroom and flooring renovations are high-ticket services with long consideration phases. The client’s primary objective was to bypass casual inquiries and generate leads from serious homeowners ready to commit to large-scale projects, thereby securing a high ROI on their marketing spend.
Our Strategy: I implemented a strategy centered on On-Facebook Lead Forms paired with a "Scarcity and Urgency" hook (limited to the first 10 customers). By offering a significant upfront value—a kr 10,000 voucher—we successfully attracted serious prospects who were already planning a renovation. This approach focused on increasing the client's profitability by filling their sales pipeline with high-value contracts that far outweigh the cost of acquisition.
The Results Despite the high-ticket nature of the services, the campaign achieved excellent lead efficiency:
Total Leads: 18 On-Facebook Leads.
Cost Per Lead (CPL): kr 278.11.
ROI Focus: For projects valued in the tens of thousands, a CPL of kr 278 is highly efficient. By targeting high-value renovations, the campaign was designed to deliver a massive return on investment, ensuring that every marketing krona contributed directly to the business's bottom-line growth.
Leads Ad 5
Leads Ad 5
On Facebook Leads Ad
On Facebook Leads Ad
Result
Result
Case Study: Luxury Swimming Pool Construction (Leads Ad 5)
Case Study: Luxury Swimming Pool Construction (Leads Ad 5)
Organization & Product: A premium construction firm specializing in custom residential swimming pools and outdoor lifestyle spaces. The campaign promoted a comprehensive "Bygga Pool" (Build a Pool) service, featuring a high-value incentive of kr 10,000 off the establishment fee.
The Issue: Luxury pool construction is a major home investment with high customer acquisition costs. The client needed a strategic way to identify qualified homeowners ready to commit to a large-scale project, ensuring that the marketing spend resulted in a high ROI by focusing on high-margin contracts.
Our Strategy: I designed a Lead Generation campaign using high-quality "Before and After" imagery and lifestyle photography to build immediate aspiration and trust. By offering a "Kostnadsfritt hembesök" (Free home visit) and a kr 10,000 discount, we successfully incentivized serious prospects. This strategy was built to maximize profitability by filtering for serious buyers, ensuring the client’s sales team focused on leads with the highest potential for a high-value return.
The Results: The campaign achieved exceptional efficiency for a high-ticket luxury service:
Total Leads: 36 Meta Leads.
Cost Per Lead (CPL): kr 174.15.
ROI Focus: In the luxury pool industry, where a single contract can exceed hundreds of thousands of krona, a CPL of kr 174 is incredibly profitable. By delivering 36 qualified leads at this price point, the campaign provided a massive potential for ROI, directly supporting the client’s bottom-line growth.
Leads Ad 6
Leads Ad 6
On Facebook Leads Ad
On Facebook Leads Ad
Result
Result
Case Study: Express Bathroom Renovation Services (Leads Ad 6)
Case Study: Express Bathroom Renovation Services (Leads Ad 6)
Organization & Product: A specialized home renovation contractor in Gothenburg (Göteborg) offering "Express Bathroom Renovations." The unique value proposition was completing full bathroom remodels in just one week at up to 50% lower costs than traditional competitors.
The Issue: Large-scale home renovations often suffer from long lead times and high overhead costs, which can deter potential clients. The objective was to generate high-volume leads for this specific "high-speed" model to ensure a consistent project pipeline and maximize the client's ROI through operational efficiency.
Our Strategy: I implemented a Lead Generation campaign using high-contrast "Before and After" visuals to demonstrate the speed and quality of the service. By highlighting the "1-week completion" and "50% lower price" hooks, we targeted homeowners looking for both value and convenience. This strategy was designed to increase profitability by focusing on a high-turnover service model that allows the client to complete more projects per year compared to standard contractors.
The Results The campaign achieved top-tier performance metrics with high lead efficiency:
Total Leads: 36 Meta Leads.
Cost Per Lead (CPL): kr 208.33.
ROI Focus: With a CPL of just kr 208 for a high-value renovation project, the campaign provided an exceptionally low acquisition cost. This high-volume lead flow directly supported the client's goal of scaling their business rapidly while maintaining healthy profit margins and a strong overall ROI.
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