Embedded Files
Ecommerce Sells Ads
Ecommerce Sells Ads
Client 1
Client 1
Search & Performance-max Campaign
Search & Performance-max Campaign
Ad Result by Campaign
Ad Result by Campaign
Case Study: High-End Fashion & Apparel (Client 1)
Case Study: High-End Fashion & Apparel (Client 1)
Organization & Product: A premium multi-brand fashion retailer specializing in international luxury brands like Stone Island, Lardini, and Parajumpers.
The Issue: In the highly competitive luxury fashion market, the client needed to drive significant sales while maintaining high profit margins across a diverse inventory of high-ticket items.
Our Strategy: We implemented a sophisticated multi-channel approach:
Search & Shopping Integration: Targeted specific high-intent brand searches to capture buyers ready to purchase premium apparel.
Performance Max for Scale: Utilized Performance Max campaigns to broaden reach across YouTube and Display, identifying new profitable audience segments.
Profitability Focus: Monitored individual brand performance to shift budget toward high-performing items like Stone Island and Lardini, ensuring the highest possible ROI on ad spend.
The Results (Actual Metrics) The strategic use of diverse campaign types delivered massive scale and revenue:
Total Revenue: SEK 193,877.60.
Total Conversions: 118.63 (in 1 month).
Average ROAS: 11.31x.
ROI Focus: By achieving an 11.31x return, we ensured that the client not only grew their market share but did so with extreme profitability, scaling their revenue to nearly SEK 200k within the campaign period.
Client 2
Client 2
Search Campaign
Search Campaign
Performance Max Campaign
Performance Max Campaign
Ad Result by Campaign
Ad Result by Campaign
Ad Strength by Ads
Ad Strength by Ads
Case Study: High-End Fuel Tank Solutions (Client 2)
Case Study: High-End Fuel Tank Solutions (Client 2)
Organization & Product: A premium industrial supplier specializing in high-end, certified fuel storage tanks and professional refueling equipment.
The Issue The client needed to capture B2B industrial buyers for high-ticket items. The goal was to increase their ROI by utilizing Google's full ecosystem to reach decision-makers at the exact moment of intent.
Our Strategy I implemented a dual-strategy combining Search Ads for high-intent keywords and Performance Max to scale reach across YouTube, Display, and Gmail. By focusing on technical specifications and safety certifications, we ensured the traffic was qualified for high-margin industrial sales.
The Results (Metrics & ROI)
Total Conversions: 84 (On multiple months)
Average CPC: kr 9.78
Ad Strength: Maintained "Excellent" ratings to ensure lower costs and higher visibility.
ROI Focus: By generating 84 sales from a highly targeted niche, the campaign maximized the client's bottom-line profitability.
Client 3
Client 3
Search Campaign
Search Campaign
Ad Result by Ad Group
Ad Result by Ad Group
Case Study: Full-Service Supply & Installation (Client 3)
Case Study: Full-Service Supply & Installation (Client 3)
Organization & Product: A comprehensive provider that manages the entire lifecycle of professional equipment—from the initial sale to expert installation and maintenance.
The Issue: The client wanted to increase their ROI by selling "Turnkey" solutions. The challenge was to prove the value of a bundled product-plus-service offering over competitors who only sold hardware.
Our Strategy: We used Search Ads to target "Product + Installation" keywords. This strategy focused on profitability by capturing customers who provide higher lifetime value through both the initial purchase and the high-margin labor involved in the setup.
The Results (Metrics & ROI):
Total Conversions: 6 (acual sale).
CTR (Click-Through Rate): 5.82% (reflecting high ad relevance).
ROI Focus: The campaign prioritized "Supply & Fit" contracts, which significantly increased the average order value compared to standard retail sales.
Leads Ads
Leads Ads
Client 1
Client 1
Search Campaign
Search Campaign
Ad Result by Ad Group
Ad Result by Ad Group
Case Study: High-Ticket Exterior Property Improvements (Client 1)
Case Study: High-Ticket Exterior Property Improvements (Client 1)
Organization & Product: A specialized service firm focusing on large-scale exterior property improvements and technical outdoor installations.
The Issue: The client needed a steady stream of high-quality leads for projects with high contract values. To maximize ROI, we had to eliminate "window shoppers" and focus on serious homeowners ready for a consultation.
Our Strategy: I designed a Lead Generation Search Campaign with aggressive negative keyword filtering (e.g., removing "cheap" or "DIY" terms). This ensured the budget was spent only on high-intent searches, protecting the client's profit margins.
The Results (Metrics & ROI)
Conversions: 8.00 (High-value project inquiries).
Cost Per Conversion: kr 951.13.
Conversion Rate: 7.65%.
ROI Focus: In a business where one closed lead can result in a kr 50,000+ contract, a kr 951 acquisition cost represents an immense potential ROI.
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