It all started in 2008 when a small group of IT and SEO specialists joined together on a common mission to form a company and wanted to make the online competition fair and transparent. They founded SEMrush in St. Petersburg and can look back on a remarkable success after more than 10 years. Today, over 500 employees in 4 countries are busy providing keyword analysis and many other functions for internet and online experts worldwide. Together with around 200 specialists, they develop numerous competitive intelligence solutions for all areas of digital marketing and are always open to new ideas, suggestions and objections from the community.
With branches in the USA, Russia, the Czech Republic and the Republic of Cyprus, the Profitool and its extensive portfolio are among the best tools for successful marketing in the digital age. The tool is particularly extensive and enables customers to put their website on page 1 of the search engines. The creators behind SEMrush recognized early on that traffic is the key to success. And Google is a perfect source for almost unlimited visitor flows.
SEMrush sees itself as a toolkit developed by marketing specialists, which incorporates all the knowledge and experience of highly professional employees. According to their own statement, they want to offer the most efficient and user-friendly service for online marketers.
Over 3 million customers in small and large companies worldwide use the features of SEMrush. The program now includes 15.5 billion keywords and numerous functions with which the turnover of companies can be increased significantly within a very short time. More than ½ billion domains belong to the search algorithm portfolio and more than an unbelievable 7.9 trillion backlinks are available from tools and in 150 geo-databases the user can search for the data of the competition on the go or on the desktop.
This gives users an insight into the strategic orientations of competitors in the field of display advertising. The user receives in-depth information and analysis tools for link building and organic and paid search results.
Organic research
The right keywords allow you to position your own homepage in the top of the search engine rankings, and observing the competition provides meaningful information about their tactics. Essentially, this SEMrush tool is about:
the best keywords of the competition
new competitors in organic search
Insights into the position change of domains
Recognize the best keywords from the competition
If you want to secure a top position in the top ad positions of search engines in tightly packed competition, you have to understand that correct content can outweigh gold, but good content must also contain the right keyword strategy so that the target audience can use organic search to find the right web address finds. SEMrush’s organic research creates data that makes it easy for you to see through your competitors’ strategy. You can see at a glance the search terms of the competition and their respective position in the coveted TOP 20 positions in the organic search results from Google and Bing. With the help of Competetive Intelligence, customers receive a valuable tool to help them find the best SEO keywords for their own homepage. The analysis of the content strategy of the direct competition brings with it numerous new insights and enables the orientation of your own content on relevant topics. In the results list, SEMrush shows itself clearly and indicates the keyword with the corresponding position and the search volume.
There is even more information in SEMrush’s organic research with the option of sorting the competition’s keywords according to their value based on various performance indicators on the web. This includes, among other things, the search volume, the estimated CPC, the strength of the competition, the number of search results, the traffic and the trend of the respective search term. Customers also have the option of displaying the ranking within the search engines for each keyword and seeing how they evaluate the web texts. In many cases, new ideas arise for your own content strategies or new content for your own homepage.
Discover new competitors in organic search
In order to reach the target audience in the wide world of search engines, there are even more options with SEMrush within organic search. Competition in many industries is characterized above all by the fact that it changes very quickly and the environment is constantly broken by new providers. It is particularly difficult to keep an overview and to find out even more which strategies for organic search and online marketing are pursued. The optimization of organic keywords for natural search is one of the essential building blocks for success and the practical SEMrush map shows the competitor positions clearly and easily understandable at a glance. The graphic shows where the strengths and weaknesses of the individual organic keywords lie – both for your own website and for the website of the direct competition. In addition, the function of the SEMrush report on competitors in organic search also shows how the website is compared to the competition in the TOP 20 positions in Google and Bing.
Monitoring of changes in the position of the competition’s domains
In the organic search section, SEMrush offers another report that takes a closer look at the top positions in the search results lists from Google and Bing. Achieving a good position is difficult enough and involves a lot of effort and cost. However, keeping this position requires even more SEO effort. The report shows how the positions of the competition change and enables direct comparison with your own strategy for organic search. Customer behavior and current issues can lead to changes in customer behavior. It is important to react immediately to changing trends and to adapt your own decisions. The graphic within the report clearly shows which SEO keywords have helped a domain, improved the display result in organic search or made it possible for this domain to suddenly find itself in the coveted TOP 20 positions. At first glance, improved search terms can only show minor changes. However, their effects in organic searches can determine success or failure. The list also shows which search terms have lost importance, i.e. traffic, and where the ranking has deteriorated. Proactive behavior now brings a small lead, because it needs to be displayed at the very front.
The SEMrush “Keyword Overview” offers a good overview of organic and paid rankings
Ad research
Competitive intelligence is also involved here, i.e. the systematic and legal collection of data for evaluating the competition and its strategic decisions. The competition observation offers great opportunities to analyze companies and markets in times of fast-moving change and permanent change with short product life cycles. It’s perfectly legal to get information and analysis that shows how competitors are behaving. As a final result of the process, the knowledge gained about the market and the competition is used to create expected effects for your own company and to develop the recommendations for action based on it. In particular, it is about forward-looking statements on competitive positioning, intentions and strategy.
SEMrush is also particularly user-friendly in this area and I think it offers the opportunity to find out the strategies and budgets of the competition. This leads to the optimization of your own Google AdWords campaign, in which previously only PPC keywords were selected and the advertising budget was sensibly divided. SEMrush’s ad research gives customers access to the previously hidden data of the AdWords campaigns of the competition and their PPC marketing activities. This includes the best keywords, the most profitable ad texts and the latest trends in user activity in Google and Bing. One can learn not only from the successful strategies of the competition, but also from their mistakes and thus avoid mistakes in the advertising campaigns. PPC campaigns often consume the advertising budget provided faster than the entrepreneur would like.
SEMrush’s ad research allows you to see the most successful search terms from industry leaders and direct competition. This tool also shows whether longtail keywords are used or whether your own branding has been integrated in the ad text. Do you own a brand and want to check whether the other companies are using your branding or brand keywords? The ad tool also enables this important research. It should also be interesting whether the competitor runs his ads at AdWords & Co. for a long time or whether they run seasonally and temporarily. Ad campaigns that have not been running for long could indicate that the traffic was insufficient or that the ad was only used for a seasonal campaign or for limited discount advertising. Above all these elementary tools for the hard battle for paid search results is the question of WHO! Who exactly is the competition and who is behind the easily used concept of competition? You have to know your enemies well to be able to fight them. The same applies in online marketing and especially in the hard business of digital marketing strategies.
Clearly designed: the SEMrush Advertising overview
Get to know your competitors
A start-up can quickly become a market leader and, conversely, an absolute customer favorite. The struggle in the digital age regularly demands its victims and presents the new winners just as quickly. In order to be able to precisely recognize the position of the competitor on the web, it is first necessary to identify him exactly. I think that with the SEMrush tool, this is child’s play. The competitors of a domain are clearly listed and the number of common keywords with the estimates of the paid traffic then provide a good overview. If you find that another domain has a high number of matches with your own keywords, then this is a first and important indication that this could be a new star in the industry. With the sorting according to the real competitors, the analysis of the performance is finally an overall picture, which makes it possible to concentrate on the real PPC rivals. But the ad research tool from SEMrush also clearly shows your own strengths and weaknesses.
From the competition to the customer quickly. The target group is important and must be precisely defined so that a company can survive on the market. The ad search works in 26 regions and in more than 16 languages. This enables the necessary information to be found even if the competitor is not sitting next door. Search terms with typos, regional peculiarities and linguistic usage are also taken into account. You can search for keywords in many different languages and you will quickly notice the differences.
Display advertising
Every company has millions of websites on which they can advertise their products and services. Google’s display network has long become an arena for modern fighters and a successful publisher. In order to get the advertising going, however, numerous test runs and sensitive settings are required. From my point of view, fine tuning is much easier with SEMrush. The most effective formats of the competition and the knowledge of which TOP publishers and advertisers are pursuing which strategy offers scope for optimization and new submissions. The ad placement is supplemented by call-to-action commands to address the user personally and directly. The practical display tool also provides this information. You will also receive information on which landing pages are advertised, how many ad placements are used and which formats work best. After that, you are well prepared to take advantage of display advertising for your own purposes. The report also clearly shows the TOP 30 advertiser websites.
The tool offers the following functions:
• Analysis of the headline, subtitle, images, design and call-to-action buttons
• Analysis of specific incentives to ask customers to act
• View impressions of a given ad
• Presentation of the conversion rate in% as a KPI for your online marketing
• Presentation of the relationship between text ads and media banners
• Analysis of the most attractive points for users on the ads of the competition
Identify publishers on the Google network
In addition to the ads from the competition, it is important to know where exactly the ads are placed. The publishers are the websites in the display network on which you can present your company. The presence on certain and above all successful placements ensures success and the desired traffic. In addition to a smart budget calculation, the ads must also reach the target audience. Therefore, this tool is one of the best for me to determine where the competition is using the Google network for display ads.
Have you created the first ads and want to know which devices are best displayed on them? This is also not a problem with SEMrush, because here you get a great overview with the differences in statistics by device type. Desktop, laptop, tablet or mobile device – the possibilities are more complex today and the path of the customer to your company takes place on several channels. The analysis function shows whether text ads or media banners work better and on which device the success is greatest. For this purpose, the graphic shows on which of the devices the most impressions for your display ads are generated.
Backlinks
In my view, the SEMrush backlink checking tool is extremely powerful and is indispensable for all serious marketing agencies and committed entrepreneurs. The comprehensive backlink analysis shows the geolocations of the backlink sources and offers the possibility to check the backlink type. Good backlinks are rewarded by the search engines because they are a sign of the seriousness, quality, popularity and trustworthiness of websites. The higher the number of good backlinks on your website, the higher the ranking in the search engines. It is therefore in your own interest to receive a large number of good references. You can use the tool to check the incoming links for a domain, a root domain or a URL. This enables you to assess how well a referring domain is viewed by Google & Co and what the anchor text of the link is. In my opinion, the comparison of the weighting of the backlinks on the domain of the competitors is particularly user-friendly.
Improve link building strategy and find new sources of referral traffic
The referral traffic is the guarantee for the success and sense of a backlink. The search engines have also recognized this and for this they continuously update their ranking algorithms. Education or government websites are highly regarded. Every SEO professional knows that .edu and .gov backlinks are popular because they work. The search results are influenced by the high quality backlinks and with the SEMrush tool customers can recognize the viewed backlinks of the competitors. In your SEO work, rely on less but high-quality backlinks according to the motto “class instead of mass”.
Follow and nofollow links
There are text links, image links, form links and frame links in the jungle of backlinks. A good balance makes sense, but basically the tool helps you to build valuable follow backlinks, I think. Additional functions in the overview:
• Identification of follow and nofollow backlinks
• Ratio of follow to nofollow backlinks
• Origin of competitors’ follow links
• Identify website operators that may be of interest to you
• Types of links (text, image, form or frame)
• Pie chart and world map for geolocations of the backlink sources
• Unique IP address of the referring domain
• Number of domains per IP address
• Number of backlinks from this domain
• Distribution of top level domains (TLDs)
• Distribution of IP addresses by country
The SEMrush Backlink Audit offer a good overview of the backlink profile of a page. It can be quickly recognized whether this is toxic and links should possibly be in the Google Disavow Tool.
Keyword research
To find the right keywords for your SEO and PPC campaigns, I recommend using the SEMrush tool for keyword research. This enables you to enrich the content and paid advertisements in the search engines with meaningful and, above all, lucrative search terms. Strengthen your presence on the Internet and collect suitable phrases or similar keywords. This gives you the best possible strength to create new content that appeals to users directly. Anyone who has previously only advertised regionally or limited himself to their home country will also have the opportunity to use SEMrush’s keyword research to discover and conquer new international or multilingual markets.
In addition to the tried-and-tested keywords, there are also the keywords that help the competitors to succeed and secure the places in the top search results of the search engines. Let yourself be inspired by this and use the detailed information to optimize your own strategies in the organic and paid search results. You can easily find the right keywords for your target group and at the same time an insight into the strategy of your competitors. With the collected information and analyzes, you are well prepared to find numerous well-suited keywords for your own content and to integrate variations of it into the existing texts. In my experience, SEMrush is the most powerful generator for matching keywords that is currently available on the market. This will make it easy to increase visibility on the Internet and with the full-text search for a specific regional database, the tool also shows the search volume, the cost-per-click and the SERP sources for each suitable phrase.
Keyword research with the SEMrush Keyword Tool: Tutorial + comparison (Source: YouTube / Evergreen Media AR GmbH)
Keywords, synonyms and variants
SEMrush would not be the market leader if the keyword research tool did not hide another practical detail. In order to generate similar keywords, the TOP 100 of Google and Bing domains are searched for a specific search term and the system spits out a list at the push of a button, in which all synonyms and variants for the respective search term are listed. With this, you have an almost endless source of potential search terms and derivations in your hands, with which you will push your own creativity in text creation. The most popular search terms usually generate the most search volume. But it is also worth looking left or right, because the so-called long-tail keywords attract thousands of users, i.e. potential customers, every day. After all, they make up around 70% of the search volume in the entire search traffic. In my experience, the keyword research tool from SEMrush is one of the few tools on the market that also collects search terms for which there are at least 10 search requests per year. Low competition for longtail keywords promises good rankings and a good ranking can hardly be easier, can it?
Product Listing Ads
PLA stands for Product Listing Ads and is a form of online advertising for search engine marketing in Google. Users are usually shown a product image and directly below it a short product description, the price, sometimes also the shipping costs and in any case the name of the dealer. The product ratings in the form of asterisks are also increasingly appearing in the advertisement. PLA is also known as Google Shopping and is an important tool to increase sales. Competitors naturally also know about this marketing channel in digital trade. In my experience, SEMrush’s analytics reports are a very practical and simple solution for getting the data of your competitors’ advertising impact. It is easy to recognize the successful PLAs and also post ads based on their models on the Internet. Which product feeds does the competition use to sell products on Google Shopping? With SEMrush, the PLA keywords are displayed and the tool also reveals which AdWords expenses are incurred compared to the PLAs. A good overview can be found in the domain vs. Domain tool that lists the PLA rankings of the competitors.
Know product feeds from the most successful PLAs
In order to understand the strategy of the competition and, if necessary, to adopt it or optimize your own, it is extremely helpful to know the keywords that lead to the PLAs and which PLAs are currently activated for each keyword. This tool also provides in-depth insight into the product feed of PLA’s competitors. The PLA secrets are being exposed and are no longer a closely guarded secret. E-commerce rivals have to dress warmly, because you can now optimize your own landing pages or recognize the most profitable search terms. Generate income from online business and use the detailed analyzes and statistics in the SEMrush account. Filters allow you to customize the view and sort the data by categories such as title or price. Finally, export this data into the desired format such as XLS, CSV or CSV with a semicolon as a separator.
Traffic Analytics
In the category of analytics reports there is one last tool that I think you shouldn’t miss. Just try it out and expand your database in your future decisions in online business with the traffic figures of any company. Traffic and performance are revealed and the marketing measures of the competition are transparently processed and presented. You can also use the data to identify new markets or niches and use them as you wish. You have long known who your potential customers are. But now you can also take a close look at the behavior and media consumption of this target group. The new markets also help in the search for possible expansions to expand the position on the market, because this is how investment opportunities can be tracked down and realized. Leads are qualified faster and potential customers and partners are tracked down. Business can and will grow if you use SEMrush traffic analytics, I’m sure of it. For effective competition research, it is essential to know the marketing measures of the competition. Which strategies are being followed, which partnerships are in place and what about traffic. In order to answer precisely these questions, the report publishes precise data.
These include:
• Traffic sources broken down by direct access, search, referral, social media channel or paid sources such as display ads, PLAs or AdWords.
• Comparison of desktop and mobile traffic including interaction rate per device type.
• Presentation of the digital performance of industry leaders and growing players
• Subdomains that generate an above-average amount of traffic
• Key figures about the sources for the incoming traffic such as SEO measures, social networks, paid advertising or direct calls. Frequently recurring direct calls from the same source suggest loyal regular customers.
• Identify any overlaps in the target group based on data on marketing activities, advertising placements and partnerships.
• Top countries with competitor activities
• Presentation of the optimal channels for your own marketing strategy
Try SEMrush Traffic Analytics here for free (up to 10x):
Qualify leads – identify new investment opportunities
If you have limited resources, and almost all companies do that, I think this small analysis tool is essential. It would be ideal to invest time and money only where it is really worth it. But how can you prioritize your potential customers and partners? The answer is: interaction metrics! The SEMrush model is essentially based on the weighting of interaction metrics. It is about visitor numbers, bounce rates, page duration and other user-relevant factors such as click behavior and of course the search volume. But the traffic data also provide priceless information about promising start-ups. And thus the opportunity to research new investment opportunities. Based on the time trends of the most important key figures, you can observe market trends and recognize the strategic behavior of companies, start-ups and consumers. To benefit from a trend, you have to jump on the train in time. Best of all, as one of the first, the chance of winning is greatest.
While the analytics reports provide the user with reports on the strategies of the competitors in the field of display advertising, data from SEMrush can be combined and visualized in the Tools category. This enables you to compare the domains of the competitors and to estimate the competition of the keywords. Connect, combine and visualize – this is the heading of the section at SEMrush.
Keyword difficulty
Keywords with the greatest competition are the most difficult! The tool shows how difficult it is to get a high search engine ranking for these keywords. Because the higher the value, the more complex and usually more expensive it is to place this search term high. With your own keyword strategy, you should avoid the simplest version, the one-word keywords. In contrast, keywords that consist of 2-4 words usually have a better conversion rate. It is important to avoid that the right visitors do not get to your website or click on the expensive advertisements. However, this often happens with the one-word keywords, because they are too general. The longer word combinations specifically target people from the actual target group. Contested keywords, however, often have the disadvantage that the budget has to be properly increased so that the search engine can place ads as high as possible. The best way to get ideas for new posts, content, blogs, ad texts or PLAs is to understand exactly what potential customers are looking for, want to learn, or for which problems they want a solution. With the organic search engine strategy, many companies make the mistake of rushing for the sought-after search terms. Don’t make the same mistake and spend time analyzing the “affordable” keywords. With the SEMrush Keyword Difficulty Tool, the keywords that are not worthwhile are eliminated. Instead, the tool shows which search terms you should focus on. Based on the percentage of competition, SEMrush shows here how easily or not easily you can achieve the same position of the competitor in organic search.
Domain vs domain
Here SEMrush offers 2 models for the analysis of the competitors with just a few clicks:
In this mode, customers can examine the keywords of up to three websites of the competition and have them displayed. It is sorted according to “organic”, “paid” and “PLA”. If keywords manage to get the website into Google’s shopping listings, this will be shown separately. The position and the current trend that the website achieves is also clear. In the table or diagram view, the user gets an approximate idea of the performance of the compared website and can use it to develop the appropriate strategies. The advanced mode also gives you the option of making your competitor analysis even deeper.
The advanced mode, on the other hand, can examine up to five competitor websites in one step and lists the results just as clearly as those in the first function. In addition to the functions described above, this mode also allows the data to be partially visualized. The keyword overlaps are then graphically processed using the diagrams. When you click in the diagram, the mode also works out the search more precisely.
Charts
The so-called visibility index plays a major role in the analysis of your own homepage and the analysis of the competition websites. It is precisely for this reason that SEMrush has installed the tool here and thus offers the essential factors in a direct comparison. To carry out the quick analysis of the competition, SEMrush spits out a so-called “visual” that I think has been very successful. Over 20 of the TOP organic search results in Google and Bing are displayed for the competitor’s website and the rival’s traffic is added as well. What does the competitor spend on AdWords or Bing Ads? No problem with the visualized charts from SEMrush. In addition, the keywords that are most worthwhile for the competition and bring them directly into the TOP search results. The indicators for the visibility of the domains can be displayed quickly and clearly using simple competition analyzes. The tool takes up to 5 domains and then offers some filters or presets such as regional databases. Add the key figures to be compared and you get a plot chart with up to 3 diagrams per analysis.
My reports
In my view, this shows once again the strength of the currently best analysis tool SEMrush. The reports give customers access to PDFs from which various data can be filtered. All custom SEMrush data is merged and merged into the elegant PDF report. The branding and comment function can be activated and your own logo and title can be inserted. The reports from SEMrush are thus ideally prepared, for example to present the relevant data to the customer in an agency. The logical sequence of the data in the reports makes it really easy for the client to summarize really interesting facts and figures quickly. In each user-defined online report, a specific advertising activity can be collected and mapped. The reports can be updated automatically via a schedule to be created and sent daily / weekly / monthly in a direct link.
Keyword Magic Tool
The keyword research tool is designed to be extremely user-friendly and, in my experience, is also extremely helpful when searching for the most profitable SEO or PPC campaign search terms. In addition to many other helpful MiniTools, the Keyword Magic Tool is responsible for the relevant keywords. It is just right when you are running out of ideas for content or paid ad text. The necessary entry of an “original search term” – also referred to as a seed keyword – can be done via the search bar. A filter is then used to select how exactly the matching keywords should be selected. You can choose between “suitable”, “largely suitable”, “exactly suitable” or “similar”.
In the end, the criteria can help to convert the search result from an extensive list into a manageable table. In addition to the level of difficulty, the trend or the search volume can help with sorting out and filtering. As a result, all relevant keywords with the associated W questions are then displayed. These are the questions that users ask on the net and represent a good opportunity to create relevant content for their own homepage. The selection from around 1 million keyword ideas can then be saved in the Keyword Analyzer and can also be found practically exported in other SEMrush tools. With up to 50 possible keyword lists, you never run out of ideas for new content or new terms.
The SEMrush Keyword Magic Tool helps wonderfully to create a suitable keyword set for a specific search term.
As the third and last category, the Projects category provides the user with key figures that allow far-reaching changes in their own marketing strategy. The data range from digital campaigns to keyword rankings and on-page optimization.
Position tracking
SEMrush’s “Position Tracking” tool updates itself every 24 hours, exceeding many other tools that I have tested throughout my professional career. The always fresh data ensures timely monitoring of country-wide, regional and local positions in the search engines for each selected keyword. This enables local competitors to be localized within a very short time. This prevents underestimating newcomers to the market and puts customers in a position to always be one step ahead of the competition. It is important to always keep an overview and to know who is still playing for the first place in the local search results. After all, the competitive environment is subject to constant fluctuations and movements. It makes sense to be able to adjust the strategy at any time. In addition, customers immediately recognize new keyword opportunities and see at a glance who wants to play at the top.
Position tracking tracks the rankings of the TOP 100 keywords for your website and supports you in optimizing keywords. A direct comparison of the ranks with the competition makes the search terms clear, on which a strong concentration is worthwhile. Up to 10 other domains can be added in the tracking campaigns. Multi-lingual tracking is also possible and with locally adapted SEO strategies you are able to filter out location-specific data. The tool accesses all types of electronic devices for its statistics and shows the performance of your keywords for desktops, tablets and smartphones. With this data, you are well equipped to adapt the individual bids to the habits of your users.
Site audit
This is where the weaknesses of your website are at the collar. What great optimization potential the “Site Audit” tool from SEMrush holds for you! The tool checks how well your website is prepared for success on the Internet and at the same time gives tips for optimization. The so-called OnPage optimization is the highest SEO art and the basis for a successful search engine ranking. It is undisputed that a high ranking is not possible if the website weakens at one point or another. The reasons for the vulnerabilities can be varied and can be identified with just a few clicks using the SEMrush tool. With the site audit, the quality of the website remains at a constantly high level and in addition to checking the technical and content quality, various security aspects are also included in the check. OnPage optimization is essential for a user-friendly and SEO-friendly website. The detection of the weak points can be a real obstacle course. And the time to search for the causes for days is not even taken into account here.
The SEMrush Site Audit tool offers the following options at a glance:
Detect any problems on the website related to search engine friendliness
Display of existing vulnerabilities divided into three levels of severity for: content, images and links
Overview of existing weaknesses in the accessibility and coding of the website divided into “errors”, “warnings” and “notes”
Find and fix hreflang errors for the best user experience of your visitors from any country
Creation of reports with problems and hreflang conflicts
Identify problems with the security certificate for expired SSL certificates
Overview of all problems with mixed content types such as unsafe scripts, images or CSS elements
Detect outdated security protocols and lack of HSTS support
Recognize all AMP implementation problems and divide them into three common categories
Automatic checking of the Accelerated Mobile Pages (AMP format) as a batch
Monitoring the condition of the website with regular, predictable checks and a history as a report in your inbox
Creation of an Issue Report (problem report) with the URLs that are affected by a previously defined problem
Recognize pages with double content
Optimizations of internal and external links
Detection of defective images and direct labeling with the “alt attribute”
Creation of unique and understandable meta data such as title and description
The Semrush Site Audit serves as a cockpit for on-page optimization and mercilessly shows everything errors and warnings that can negatively influence the seo.
Social media
Under this generic term, SEMrush offers a whole range of mini-tools that are used to monitor activities on social media. Social media analyzes are an important part of social media monitoring and therefore the best way to make your work easier. On social networks you get in direct contact with your target group and can immediately see which content is well received by whom. Effective social media campaigns are essential and not only have to be continuously built up and improved for continuous success, but also closely monitored and optimized. This is the only way to find out what content leads the user to interact or which countries the user comes from. The monitoring tool also gives you an overview of the most successful content formats and the channels with the highest conversions. A visual representation of the KPIs of all social media campaigns also provides the necessary long-term data basis for increasing the performance of activities on all channels.
Manual processing of all activities takes too much time
You can only get an overall view if you start to maintain the data of the individual channels and their campaigns manually. But the SEMrush Tool offers numerous tools to understand how people react to your posts and where your own social media presence demands greater effort. The detailed reports from the tool offer sufficient suggestions and considerations for a thorough analysis of the existing ads and their effects on the target audience. The positive response of people, at best your target group, is the real goal of every activity in the context of social media marketing. In order to understand which strategy works best on the individual channel, the analysis results are processed visually at SEMrush. The tool automatically searches for the required amounts of data and analyzes huge amounts of numbers, statistics and values.
What can the SEMrush social media tool do?
Inexpensive and significantly more effective than other tools from my professional experience, the tool offers the best method of keeping track of your own activities on all social media channels. Recently the social media tool has also been found on the SEMrush homepage under the term social media tracker. This means that your own activities and user interactions are displayed precisely and up to date. Using the historical data, you can follow all the details and changes and understand how people react to your posts. The powerful tool analyzes your own profile at different levels and sets it in direct comparison with the competition using different key figures.
Finding out whether the competition’s campaign is TOP or FLOP is now even faster and, above all, easier. Detailed activity reports will give you a quick overview and you can see which ads are well received by the audience. So just build your success on the defeat of your competition. Working with the data becomes significantly more efficient, because the easy-to-understand charts, graphics and lists summarize the informative and essential key figures of SEMrush here. The tool processes the numbers and offers numerous support options for building the best social media campaigns of all time.
Social Media Poster is a brand new tool that can be found in the category of social media reports. This should enable all social media content to be better planned, published or analyzed. I took a deep look at the innovative tool and am thrilled. The entire workflow in social media marketing is supported even better and contributions can be planned and created. The whole thing works for Facebook and Twitter and the small add-in is quickly activated via the “Connect” button in the tool. Using various profiles that can be set up individually as required, social media posters publish the respective contributions and save all changes securely. With new posts in the calendar function, customers have four options to choose from:
Add the contribution to the queue and then have it posted automatically
Manually schedule the contribution and freely select the time and date
Post the article directly online
Save articles as drafts and publish them later
To measure success, there is the “Published” tab, in which the published contributions are summarized. All interactions with the contributions can also be traced there. There are additional ideas on the “Content Ideas” tab, where you can simply add the RSS feed or enter the URLs of your favorite websites and get the opportunity for new ideas with just one click.
The SEMrush Social Media Poster is an ingenious tool for posting articles on all relevant channels.
Brand monitoring
Brand monitoring includes brand reputation. Brand reputation management is a strategic component in order to make your own brand as valuable as possible and to maintain good values. This requires a lot of maintenance, in which the brand image of a company is constantly monitored and optimized. Awareness can be significantly increased, especially in social media marketing. At the same time, the status of the company, i.e. its perception towards the outside, is strengthened and developed. It is important to note that not only positive feedback from users is included. Negative feedback and criticism are also extremely important to strengthen the company with its products or services on the market.
A brand quickly becomes known, but customers move too often when the competition pushes onto the market with a similar offer. Everything is quickly standardized on social networks and users of a product from your company draw conclusions about the entire range of offers. Damaging entries in the network must be recognized and prevented in good time. With targeted brand and reputation management, it is possible to bind the target group even more closely to your own company. With sophisticated marketing ideas and campaigns, users can identify with the products or the mission statement. They even accept higher prices, which means more profit for the company. Build up your target group now and strengthen yourself in times of crisis with sufficiently satisfied regular customers. Your own reputation can quickly become a game ball on social media. The spread of public opinion, mostly a few, and public defamation quickly affect people. The brand is suddenly no longer accepted as positively by the public as before and negative reviews are piling up. But this is exactly where the negative can even help the company in the end. The prerequisite for this is that you know how to deal with it.
Keep an eye on brand reputation
Go on a journey of discovery and find out where and how you, your company or your brand is mentioned on the Internet. Which reviews appear, where are there biting criticisms and where are casual comments that reveal, at second glance, important details about your customer satisfaction. With the brand monitoring from SEMrush, large amounts of data are quickly searched and processed for later analysis. Using the filter options, you can then sort the data records and tag them for a better overview. Note that every mention can go viral in seconds and you have to be quick before the damage is too big. However, this does not mean that you should simply delete posts. That would only lead to loss of credibility and damage to the brand and the entire company. Rather, use all options from the tool to prevent problems and criticism before they arise. To do this, you always keep an eye on all the key data and can react to it as quickly as possible. Successful reputation management requires continuous work so that progress is not destroyed.
Discover new opportunities with SEMrush Tools
Do you already have an eye on the most popular bloggers and always pay attention to their current entries and comments? Wonderful, – now you should use them profitably for your company. It is essential to be constantly on the lookout for new opportunities so that word of mouth will make the brand even more successful. Use the SEMrush Tool to search for mentions of products or services and their similar sounding content. Bring your offer to people and distribute it virally with the help of influencers and bloggers. The information obtained is quickly and effectively distributed to existing customers and thus attracts numerous new customers to you. But be careful with your information, details and answers on social media networks. If you justify yourself, you will quickly feel that the statement is distorted. Real negative criticism from customers should never be ignored. Deleting such comments or blocking these users should only be on your to-do list if the claims are simply untrue or if the comments and content are offensive. Instead, go into the problems and give a concrete solution. The company and the brand must always remain transparent.
Ask for feedback and use word of mouth
Ask the target group or business partner for the opinion about your product or your brand. Of course, negative aspects can also be discussed here. Give yourself the chance to use it to improve processes and procedures and thus ensure a stable market position. Take the reviews into account and adjust the internal control accordingly. The best way to respond to reviews is in easy-to-understand language without foreign words or swollen expressions. A tip from me: Set up your Facebook profile so that you have to activate each comment before it can be posted on the timeline. On the one hand, you prevent spam and inappropriate content. Because it can usually be seen at first glance whether a post is a legitimate criticism or the user only wants to get rid of his frustration. Incidentally, good brand reputation management is based on good content and very good SEO work.
Track backlinks and generate viral attention
Viral marketing thrives on attention and is a demanding task. Countless posts have to be generated, critical posts answered and relevant content provided. The user is demanding. Content that is primarily classified as advertising is often ignored. So it has to be something special if you want to inspire the internet community. Viral marketing is the expansion of viral content at exponential speeds across various social media channels. The content is passed on like an infectious virus and is distributed almost by itself. For this to happen, not only good luck is necessary. The prerequisites for viral attention lie in emotional and relevant topics that inspire people and encourage them to interact. But you need good planning and the SEMrush tools in the brand monitoring category. These tools help you find the right topics and identify new trends.
Let yourself be inspired and learn from the competition, because in this way you not only improve the search engine ranking, but also the online reputation. The brand monitoring score from SEMrush shows which authority is hidden behind the referring domains and thus enables the selection of lucrative partners. The authority and strength of external links are essential success factors for generating viral attention. Finally, SEMrush also shows in this tool which techniques and methods the industry-leading companies use. Research the marketing measures used and check whether mistakes are made there. Learn from these mistakes and avoid repetition in your own strategy. With your own tests and tools, you benefit twice from the successes and failures of the competition.
OnPage SEO Checker
Do you want to optimize existing content, improve the strategy and get even more potential out of your own website? Here SEMrush has exactly the right answer in the form of the OnPage SEO Checker. You can use it to find out which factors affect the Google ranking. The search engine’s algorithm seems to change daily. It is difficult to keep yourself up to date and to adapt the measures. The OnPage SEO Checker shows whether all your SEO elements of the individual pages are fully functional. In addition to the Relevant, this can be the quality of the content, but also the page title, descriptions, the meta tags and the H1 heading. With the tool, they have a complete and structured list at hand that contains decision-relevant recommendations based on a large amount of data. The conventional optimization process takes up time and employees. Here, however, it is now possible to quickly and efficiently control all Google ranking factors.
Incidentally, there is a list of the TOP 10 Google ranking factors, which I do not want to withhold from you here:
Mobile First – More and more users are accessing the Internet via mobile devices
Search intent related to search terms in the search engines. Which search intent of keywords and their identification is hidden in the target group.
Voice search is becoming increasingly important. Smart speakers and assistants such as Cortana, Alexa and Siri impress every month with millions of users
SERP = Search Engine Result Page are the snippets that Google displays in the search results directly under a link. This creates greater visibility and encourages the user to click.
Structured data with Schema.org and rich snippets have been included in the search results since 2009. The markup language Schema.org represents the data, which can consist, for example, of an evaluation or event data.
UX stands for User Experience and describes the user experience on a website. In general, an appealing design of the website is hidden behind the technical term.
The Page Speed Update has been available since July 2019 and takes care of the loading speed. The loading time of a website will give Google reason for better or worse ranking in the future.
The page structure and structure of the website should be simple so that the user can navigate quickly.
With an internal link building you build a gold mine on your own website.
Backlinks improve the ranking on Google and are one of the most important factors for the search engine.
Backlink audit
Link building is one of the most important optimization measures in the context of good SEO work and should under no circumstances go unnoticed. With the SEMrush Tool you are able to set up a link building strategy and analyze the external link profile. Toxic backlinks are the focus of this tool. Google is always smarter about the so-called toxic backlinks and thus has an even stronger SEO effect on the backlink audit. Unnatural links are web spam and are consistently fought by the leading search engine. Be it through new and continuous algorithms or manual measures by Google Quality Rater.
Thanks to integration in the Search Console, you can find all backlinks and get a complete picture of the profile. SEMrush’s own database already contains over a billion backlinks and other backlinks can be loaded directly into the tool, for example using a CSV file. Since the Penguin 4.0 update, backlinks have been monitored by Google not only for an entire domain, but also for each subdomain and its subdirectories. The Backlink Audit Tool already takes these innovations into account and thus avoids a downgrading by Google.
The tool and its clear interface also show users how high the risk of punishment by Google is. The rating shows how toxic each backlink is and calculates a value based on 45 labels that are typical of toxic links. The frequency and importance of each key figure are taken into account and with deep learning, the tool continuously learns through user feedback.
The characteristics can include:
Domain is not in Google’s index
Domain contains malware or viruses
Domain was hacked or remote controlled
Porn, pills and casino – the prohibited topics of the Google guidelines
Domain is in a link network
Domain has a strong negative trend
The Link Cleaning now removes these bad backlinks and reports them to the Disavow tool from Google. If the links cannot be removed by the operator of the domain, this function in the user interface is the next step. No additional processing steps are necessary. Regular crawls help to keep the backlink profile clean. It is important to identify and validate malicious backlinks before Google downgrades. The backlink audit is therefore carried out automatically every 2 weeks. In the subsequent report you will find out exactly what the risk is and which links have been lost or no longer work.
Organic Traffic Insights
Whenever a visitor comes to a website without first being aware of it through paid search results on Google or Bing, the expert speaks of organic traffic. This includes the clicks of visitors who also come from another website via a link. The result is then adjusted by the clicks of the visitors, which were created by robots or crawlers. Organic traffic also attracts visitors via mobile devices.
After an experiment conducted by Groupon’s content marketers, an average of 60% of direct traffic is organic traffic on a website. This directly influences the search results on Google. There are several ways to increase the organic traffic on your website:
A good structure of the site with a better user experience
Increase in the quality of the content
The breaking up of longer masses of text by means of graphics, infographics or pictures referring to the content
Insert videos to increase the length of stay
Upgrading the content through multimedia content
Analysis of the potential of keywords
You can solve this by connecting the SEMrush account directly to Google Analytics Secret of the “not provides” Keywords and analyze the potential of search terms. With this knowledge, the keywords on your own page can be optimized and those with the highest search volume can be filtered out. The tool also clearly shows similar keywords and suitable search terms in a table.
Content tool
How good is the content on your own homepage? Monitoring the relevant KPIs provides an overview.
This includes:
Organic traffic and their sources
Keyword ranking
Backlinks and indexed pages
Bounce rate and customer experience
The KPIs = Key Performance Indicators are essential for the systematic improvement of SEO measures and guarantee a successful content strategy. Content must not only offer added value for the user, but also always be up-to-date and relevant. The content audit tool from SEMrush provides an overview of all KPIs and provides information on problems with visibility in the search engines. Only by connecting the individual KPIs will you be able to effectively increase the range and the effectiveness of a measure. First of all, the KPIs are only a quantitative statement. But if you bring these together, you get the indicator for certain key figures and methods. You decide which values should be taken into account when measuring success. However, not everything should consist of predefined filters, because every company is unique. Define your goals beforehand and define strategies from which you can then derive the actions for the content and SEO measures.
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