In addition to the keywords of your competitors, there is another another very interesting component, the one for you enormous competitive advantage can provide.
Which? .. the backlinks of your competitors.
Backlink profiling Checking the backlinks of competitors from SEMRush would be very easy in 3 quick steps, you just have to click the following: Left sidebar -> Link Building -> Backlink Analytics
SEMRush is one of the best SEO tools that give you accurate and insightful backlink data from competitors delivers. This backlink data is especially helpful if you are trying to do that particularly to find strong links from your competitors and grab them too.
Looking at your competitors’ backlinks is one important possible step to surpass them. The backlink profile of competing websites can also be used to view the Assess the strength of your competitorsbefore you decide to compete against certain keywords.
The Backlink monitoring helps tremendously to spy on your competitors. Collecting this information will help you get a solid one Backlink strategy to plan because you get all the backlink data you need from SEMRush.
Here is another function that differentiates SEMrush from other SEO tools:
With this function, you can easily find the gaps that your competitors are backlink technologically ahead of – and close them.
You do this as follows: Sidebar -> Competitive Research -> Backlink Gap
Here you can see that the domains are sorted according to their strength. Accordingly, you can see directly which strong links your competitors have that you do not have.
With a click on the given numbers in the bar of the respective competitor, you can then see the exact backlinks and check whether you can replicate them.
Let’s have a look at the backlinks of “Zeit.de”, they look interesting.
Okay, there are multiple backlinks and they are nofollow.
Looks like a classic backlink via blog comment. Let’s check this:
And…. Direct hit. There he is, Karl in the comment section.
The link is nofollow, but Zeit.de in the link profile can not hurt, so I make a note of it and see if you can grab a comment link there in the near future.
You can do this diligently for your competitors and very interesting backlink options Find.
I would advise you to invest a good hour here before you continue.
…
Finished?
Nadann continues!
To see their entire website rankings, you only have to go to the dashboard and enter their domain (without http: // or www.) In the main search bar.
This gives you all the information about their website as you saw it on you earlier. But, to see, all of their rankings follow this path:
Sidebar> Organic Research> Positions
Now you have one full breakdown of each keyword they rank for; in which place they rank for it; the search volume of search queries and a handful of other metrics that we will cover during our search.
And if you do it for a specific post or topic all exactly want to know, there is also a convenient way to do this.
You can even check exactly how the post performs over time.
So also whether the topic is worth it – and it interests the users.
If you click on the tab here “Positions” click, you see the following:
Here you will find all the insights you need. All 696 keywords for which this post is ranked.
A single post. 696 keywords. Wow.
This theme obviously worth it and you can even see how much traffic the post is delivering.
So you can fully screen any post and plan your target content and target keywords for posts and content strategies in your niche.
How do we find that?
“Outstanding.”
We have now cut off the most important elements of the competitive analysis. Go on.
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