SEMrush consists of 5 “toolkits”:
SEO Toolkit
Advertising Toolkit
Social Media Toolkit
Content Marketing Toolkit
Competitive research Toolkit.
In this blog I will only go deeper into the SEO Toolkit.
Within the SEO Toolkit you have 5 parts:
Competitive Research
Keyword Research
Link Building
Rank Tracking
On Page & Tech SEO
In turn, these 5 parts also have 3 to 5 tools.
At first glance this may seem a bit confusing, but it actually has a very clear structure.
SEMrush’s competitive analysis provides, as the name implies, all important SEO information from and about the competitors.
With the first tool in this section, called “Domain Overview”, you get a complete SEO overview of the entered competitors.
Think of:
Organic traffic
Backlinks
Keywords
Competitors
Anchor texts
Referring Domains
Indexed pages
Content gap (Content that your competitor has and you don’t)
Backlink gap (Links that your competitors have and you don’t)
You can use this very well if you want some more general SEO information about your competitors (or about your own website) and want to know exactly how well or badly they are doing.
Part 2 of the SEO toolkit is the “keyword research” part.
In this section you can really learn everything about the different keywords, the volumes and you can even try Semrush’s new Keyword Magic Tool.
Perfect to start your SEO campaign, because you will find everything you need here.
For example, you discover here:
Keywords
Volumes
Related Keywords
CPC distribution
The trend
The SERPS (Search Engine Result Pages)
Ad Copies (The ads currently showing on the chosen keyword)
Difficulty of a keyword
And much more!
This part of SEMrush can be compared, for example, to a KWFinder or the Keyword Explorer from MOZ.
Link building is still one of the most important parts of SEO.
That is why SEMrush also has four tools that can support you with link building:
Backlink Analytics
Backlink Audit
Link Building Tool
Bulk Analysis
With these four tools you can do everything you can to do link building for your website.
Think of finding out links from competitors, investigating if links are of good quality, removing bad links, viewing the anchors, the IPs, lost links, new links, follow, no-follow, TLD, land and much more .
In other words, everything you linkbuildingheart desires!
I’m guessing you’ve heard of it: rank tracking.
Rank tracking is the tracking of your current positions in the search results of the keywords you score or want to score on.
The purpose of rank tracking is that you can see increases and decreases and then immediately respond to them.
Very important for your SEO.
After all, it’s all about your positions in Google.
Within the rank tracker of SEMrush you can see the following statistics:
Your visibility in percentages
Expected traffic
Average position
Keywords and their positions (including country and device)
Position distribution
Top scoring keywords
Increases
Declines
Top competitors
SERP information
Landing pages
Featured snippets
Unfortunately I have to warn you about the rank tracker: it can be very addictive!
Higher positions mean more visitors and more visitors mean new customers.
If you love SEO as much as I am, this is something you will be updating on a daily basis.
Actually quite strange …
Within SEO you will always have to start with the technology and technical optimization.
Because you can’t build a house without a good foundation, do you?
A good SEO strategy is no different.
Still, SEMrush On Page and technical SEO does not place at the top of the list, but at the bottom.
Despite that, the tools that SEMrush offers you are very good.
For example, with the Site audit you can do a complete technical check of your website with which you can see exactly what is good and what needs to be improved.
Picking up the points is then up to you.
Another tool that SEMrush offers is the “On Page SEO Checker”.
This is a tool, as the name implies, checks all On Page SEO elements!
Also very handy!
Because with that you know exactly what you need to adjust within the website / page to score higher in Google.
Now we come to the most important part for us Dutch.
The euros.
The kinks.
Or the dough.
What exactly does SEMrush cost?
SEMrush ranges from $ 83 dollars to $ 333 per month if you pay annually.
Watch.
Are you an independent entrepreneur or do you have a few employees and your website is not your core business?
Then go for the “Pro” plan.
Is the website extremely important and can you be found on many search terms?
Then you will have to look at the “Guru” plan.
My advice to you?
Take a free trial of 7 days, see if you like the tool and then start with Pro!
After all, upgrading is always possible, but not downgrading.
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