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Two Approaches (Rungtusanatham et al., 2014)
Two Approaches (Rungtusanatham et al., 2014)
Segmentation Approach
Segmentation Approach
Segmentation Approach for Theorizing Mediation Effect
Segmentation Approach for Theorizing Mediation Effect
Three hypotheses to be tested:
Three hypotheses to be tested:
Hypothesis 1: Effect of X on M
Hypothesis 1: Effect of X on M
There is a positive effect of X on M
Hypothesis 2: Effect of M on Y
Hypothesis 2: Effect of M on Y
There is a positive effect of M on Y
Hypothesis 3: Mediation Effect
Hypothesis 3: Mediation Effect
M mediates the effect of X on Y, or
X has an indirect effect on Y through M
Transmittal Approach
Transmittal Approach
Transmittal Approach for Theorizing Mediation Effect
Transmittal Approach for Theorizing Mediation Effect
In this approach, there is only one hypothesis to be tested:
H1: M mediates the effect of X on Y, or
H1: X has an indirect effect on Y through M
Some Considerations
Some Considerations
Theoretical consideration-whether the underpinning theory suggests testing the relationship between X and Y.
Analytical approach. Example: Baron & Kenny's (1986) approach or Preacher & Hayes (2004,2008), which focuses on indirect effect.
Problem statement. Example: if the researcher argues X affect Y because of M, or if the researcher argues the established relationship between X and Y and he/she is interested to whether M mediates the effect or not.
Further Readings
Further Readings
Rungtusanatham, M., Miller, J. W., & Boyer, K. K. (2014). Theorizing, testing, and concluding for mediation in SCM research: tutorial and procedural recommendations. Journal of Operations Management, 32(3), 99-113. Click here.
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