Scott writes about digital content marketing and SaaS scaling platforms for entrepreneurs and small business, in addition to managing enterprise software (Search/AI/ML) accounts in the finserv sector. As a content marketer and search engine expert, his book on social media 'The Blog Ahead' was published in 2006. He previously co-founded a search engine firm powering multimedia insight results for Fortune 500 companies including Disney, the NYTimes Digital and IAC.

Many consumers prefer video marketing to other forms of marketing, thus it's rising by the day. According to research, many customers are paying attention to video marketing messaging and taking action based on what they see.

Why Should You Use Video Marketing?

The effects of this marketing technique aren't going away anytime soon, based on the great results we've seen.

Despite its widespread success, some business owners avoid video marketing due to the exorbitant cost of producing a video or the mistaken idea that no one will watch it. They don't think it's a good investment, but they're completely wrong.

Outstanding Return on Investment

One of the most compelling reasons to include video in your marketing strategy is that it offers a high return on investment. Because they haven't tried it or seen the outcomes, many individuals are skeptical about video marketing ROI. However, statistics demonstrate that the investment is much outweighed by the return.

Some business owners are hesitant to enter the world of video marketing because of the high expense of producing a video. But did you realize that making films isn't as costly as you might think?

You won't have to pay for video slots, and the most expensive part will be posting your ad on social media platforms like Instagram, Facebook, Twitter, and others. Even though you will have to invest some money on this, there is a good chance that you will get several returns.

You can save money by creating a YouTube channel for your videos, promoting them on your website, or uploading them directly.

You may also broadcast your videos for free on a Facebook page or an Instagram company profile. You can use this to share your films and deliver them to the correct audience for free!

So, regardless of how much you have to pay to complete the process, the ROI is fantastic!

Trust Is Built Through Videos

Building trust with your clients is critical as a business owner if you want them to engage with your brand and products. Customers prefer to buy from merchants who promise to provide excellent service both during and after the sale.

They also want confidence that the goods they want to buy is of excellent quality, and that the seller will provide them with the finest service possible. These elements influence sales, and you may use them in video marketing to earn your clients' trust.

According to studies, watching videos increases consumer confidence in a product by 57%, allowing people to trust the brand to deliver what they desire.

This trust stems from the fact that videos engage people and elicit an emotional response that leads to a purchase decision.

What causes this to happen? Take, for example, the many YouTube channels. Making videos is still a lucrative business for many people. They accomplish this by being acquainted with their target audience and relating to them correctly.

They work hard to build strong relationships with their audience, gain their trust, and make them feel understood. Customers and prospects make comments and inquiries on YouTube videos, and a good YouTuber will respond to them. The audience starts to feel like they're building a relationship with the YouTuber at this stage, and they start to trust them.

Using videos to build trust is a business tactic that many small business owners overlook because they are unaware of its numerous benefits.

They can establish trust by connecting with their audience online and building relationships. Businesses who can take advantage of this way of building relationships will benefit greatly.

Videos Are Preferred By Consumers

Article marketing was the major means of marketing products and services before the advent of video content marketing. To reach their audience and convince them to take action, several firms relied on creating articles and publishing them on prominent platforms.

Articles are no longer as effective as they once were, yet their value in marketing cannot be underestimated. Customers will undoubtedly read articles, but they prefer videos. As a result, video content marketing is becoming increasingly significant in marketing today.

For a variety of reasons, video marketing is critical to business success. Many individuals favor it because, in comparison to written language, it is a much more effective manner of communicating with an audience.

A video takes only a few minutes to watch, however reading a text can take hours. Many customers like videos since they can quickly grasp a product without having to read a lengthy text.

People today are pressed for time, and they expect to make a purchase choice within two minutes after seeing a video.

Videos also appeal to a broader audience and help businesses generate revenue more quickly than any other kind of marketing. According to a study, 68 percent of consumers would rather watch a brief explainer video or animated movie than read a long text that takes minutes to read.

Even though the text provides all of the information shown in the video, many people prefer to watch the videos. Aside from the fact that watching videos makes learning about a product or service much faster and easier, many customers find it entertaining.

Most of these videos, for example, have background music that makes them more enjoyable to view.

Businesses should not only focus on viewing but also on listening for the best results. As a result, adding music to the background of explainer films will make them more engaging for viewers.

It's critical to avoid using monotone voicing in a video during an explanation because many viewers will find it uninteresting.

Video Marketing Strategies That Have Worked

Businesses want to get right in as soon as they learn how valuable video marketing can be. They have a lot of passion and energy. They will, however, require it in order to create dynamic videos that will truly stand out. The videos they make must be well-thought-out and employ tried-and-true video marketing techniques.

Produce a High-Definition Video

There are millions of videos on the internet, and more are being posted every day. One of the reasons people expect to see videos online is the sheer volume of them, but it also makes it tough to create one that sticks out. Production value is vital, and it must be at the highest level possible.

It is not necessary to spend a lot of money to generate professional-looking videos. Make sure you're not making the video in your pjs with the TV on in the background, even if you're simply using your smartphone. Make certain you can be seen and heard clearly. Prepare as if you'll be giving a speech in front of a huge group.