Small Business Software Reviews
Scott writes about digital content marketing and SaaS scaling platforms for entrepreneurs and small business, in addition to managing enterprise software (Search/AI/ML) accounts in the finserv sector. As a content marketer and search engine expert, his book on social media 'The Blog Ahead' was published in 2006. He previously co-founded a search engine firm powering multimedia insight results for Fortune 500 companies including Disney, the NYTimes Digital and IAC.
Email Marketing Software
Digital Marketing is an efficient and effective way for promoting products. There are a number of digital marketing consultancies and agencies that provide services worldwide to those looking for professional digital marketing tips.
These agencies and consultancies basically provide sound advice on which best reputation marketing strategy would be best for your company. Moreover, they help you plan your every step through the entire process.
Unless you want professional help and prefer to handle your own digital marketing through being creative and using your own ideas, you need to know the basics of digital marketing in order to succeed.
To begin with, what exactly is it? The product is basically advertised electronically or digitally. These days, the majority of digital marketing occurs on the Internet, whereas television, radio, and mobile phones are also viable options.
Search engine optimization is a popular strategy. However, despite the fact that search marketing is very effective, you do need to keep a few things in mind so that the strategy will work best. The only way to minimize risks on the internet is to know what you are getting into beforehand.
It is important to know how and what kinds of searches are usually conducted. Getting user insights and knowing what consumers are searching for can prove quite beneficial.
Additionally, knowing your competitor's moves can yield impressive results. Understanding why other web sites are successful can give you more ideas about how you can improve your own site. You shouldn't copy others, but you can learn a lot from them by analyzing the data.
Learn from those who succeed as well as from those who fail. Knowing exactly what to do and not to do is essential to success.
Keywords are of paramount importance. You cannot succeed in search marketing without good keywords. So, make sure that your keywords are relevant to any search you are associated with.
The following Google tools can help you analyze your site's search activity: Google Trends, Google Analytics, Google Search Console, and the Google Adwords Tool. It is free to use all of these AI Marketing tools.
Digital Marketing Tips To Make A Small Business Startup A Big Venture
It is imperative for every business to utilize digital marketing, which is a highly effective method to promote the brand. If you are a startup, it's important to let people know what you are offering.
Consequently, digital marketing will facilitate the process of gaining the trust of the customer since people usually believe what they read on the internet. Digital marketing allows you to do sales from your home without having to do door-to-door marketing. These steps will help you increase your brand reach. They include the following.
Building a Website - Before starting any marketing plan, it is essential to create a website. A website must be mobile friendly and responsive, making it easier for users to use it. Nowadays, everyone has a website and Employee Retention Credit because it shows off their work to others.
Local Marketing - In order to attract your local customers, you need to publish a link to your company's website in Google's listings. This makes your business more visible and makes it easier for people to find local vendors.
Successful websites and blogs always have engaging content which creates a loyal following of visitors that will return often.
Websites that are well designed and load pages quickly will encourage visitors come stay on your website. Social media is another important aspect of generating website traffic. Being active on blogs in your niche will also help you to gain a following and increase your traffic. Follow these tips and your website traffic will start to increase.
A business is nothing without social media marketing. Even the most awesome product or service will remain unknown without a marketing plan to support it. The problem with marketing is that it can get really expensive, so not every small business can afford it.
This is where the benefits of internet marketing hit. It is inexpensive and convenient. The current technologies allow you to have a decent website up and running in less than two hours. Creating a search engine marketing campaign in either Yahoo or Google will probably take you another hour.
You can have the first customers lining up in less than one day and for as little money as you can afford to spend. SEM campaigns are scalable, you get to set your daily budget as low as you want, so you have total control over the expenses at any given time.
Other two important benefits of internet marketing are global reach and relationships building with your customers. If you have a small business, how many brick and mortar offices can you have? Your virtual office, your online home is at the reach of every potential customer, no matter wherever they may be in the world. It's like having a representative office in every city or in every country on Earth that has internet access.
One of the most powerful ways to experience the benefits of internet marketing is to build a prospect list. Offer people an incentive to subscribe to your newsletter and they will give you their names and email addresses. Such a list is pure gold. Just imagine you prepare a new product launch and you communicate that to your list, offering them a possibility to be among the first to order your product.
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Internet marketing materials are much cheaper than real life ones. If you ever had to develop and print a brochure, then you know how much that costs and how big of a hassle it can be. If you make your brochure a .pdf file and put it on the internet for people to download, you'll save all the trouble of finding and dealing with a printing house.
Additionally, your document can be downloaded by countless people. Physical documents are printed in certain numbers and once you've given them all to customers, you need to repeat the printing again and pay more money.
You can develop an internet marketing plan for your offline business, but let's push this a step forward. Let's suppose you also build an online store, where people can use the shopping cart and pay for the products without having to leave their home. This store of yours will be open and ready to serve your customers around the clock. Your business will make you sales and profit even while you sleep.
Last but not least, don't ignore the power of social media. People use Facebook and Twitter to share their interests with others, so if your offer is interesting to them, they will share it and that will be free advertising for you.
If you ask people in many industries, they might tell you that content marketing is a lost art. While this may seem like the case, the opposite is in fact true. It is essential that content marketing is an integral part of your business plan, and here's why.
One thing people fail to realize is the fact that many traditional marketing channels are not as effective as they used to be. Content marketing offers businesses the opportunity to connect well with customers since it is usually made up of information that a certain audience would find relevant. It is an excellent way to build your brand and be seen as an expert, and those are both important when it comes to attracting new business.
Mobile devices are being used regularly to access the Internet. This is why it is so important that content is created will target these consumers. When you are trying to pinpoint the exact demographic you are marketing to, it is essential that you consider the methods they will be using to log on. For instance, if you are targeting teen girls who are still in high school, it is important that all of your content can be read using a mobile device since this is the main method they would use to get online.
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There are other ways to create great content, but these are the ones you should place most of your focus on since they have the potential to bring more business your way.
It used to be customary for people to receive dozens of emails daily that they did not bother to open. Now that businesses have started sending out personalized messages, people are starting to open them and read the content inside.
Calling customers by name, sending emails at ideal times and creating landing pages that match the messages that are sent out are all excellent ways to make people read what you send. People are far more likely to follow through after receiving emails that don't appear to be sent to masses of random users.
Each year, content marketing strategies must change in order to fit the times. If anyone has ever told you that content marketing is no longer necessary, they were dead wrong. The methods being used will evolve over time, but the fact remains that this is currently and always will be one of the most effective ways to reach your intended audience.
As you learn about online marketing, you'll constantly hear people touting the benefits of email marketing. "It's tried and true!" they say. "You can always reach customers with email!" the say. These things are true, but if you think they excuse complacency in your own email marketing efforts, you're quite mistaken. You need to devise a modern, reactive email campaign that deals with all sorts of hurdles. Avoiding classification as spam is, obviously, one of your emails' biggest concerns.
Systemic Issues
At the very highest level, one way that your email can come to be regarded as spam is by originating from an IP address with a shady history. In many cases commercial traffic from bad IP addresses is blocked by Internet service providers, never even reaching its intended recipients.
This means that who you buy your email service from matters. You need a provider with a sterling track record which only works with reputable businesses. Guilt by association is a very real problem in email marketing; it only takes one bad actor to compromise the quality of a provider's entire stable of clients. Vet your provider careful before doing business with them. Don't be afraid to make a change if you have to.
How Modern Spam Filters Work
Assuming that your marketing emails are sent by a good service and actually land in your customers' inboxes, your next challenge is making sure that they are not flagged by your customers' spam filters. As you're probably aware, most modern spam filters screen for a wide range of suspicious language.
What you might not know is that modern email programs collaborate to evolve their spam filters over time. (This is particularly true of cloud-based email services like Gmail.) The decisions individual users make regarding which messages are or are not spam are aggregated and used to further refine the filters. This leads directly to the next point …
The Final Hurdle: Your Audience
Once your emails reach their recipients, their first duty is to escape getting consigned to the "spam" or "junk mail" folder by the recipient's conscious decision. As explained above, this is critical because losing a reader's interest in this way doesn't just lose you that one potential customer; it can wind up having a negative effect on your entire marketing effort.
How do you avoid this risk? When you examine the situation rationally, it's no different than the challenge you faced in collecting your audience's email addresses originally. How did you sway them into signing up? By offering something of value. An email list isn't a static object; it needs to be nourished over time. Make your recipients happy to get your emails and they'll never push that "junk mail" button.
Keep Your Mailing List Healthy
As you no doubt realize, the advice provided above is easy to give and harder to follow. You're already spending a lot of time and effort crafting your email campaign. Why should you give even more away to your customers? Because (and this can be a hard truth to swallow) people who read your emails do not necessarily equate to customers.
Besides having your readers flag your messages as spam, you also want to avoid having them ignore you. Signing up a new recipient feels like a victory every time it happens. If that reader never takes the next step, never follows your call to action, never buys or reaches out to you … what is the point of sending them emails? Or, at least, the emails you're sending them.
Tweak your campaigns until you're getting more positive responses. Don't be afraid to break things down and try different tactics on different groups of readers.
Although the experts who point out that email marketing is very old and very effective are right, you need to avoid the false implication of cause-and-effect. It's true that email campaigns have worked for many years. It doesn't mean they're the same kind of campaigns! Stay agile and overhaul your email marketing to make sure it doesn't get ignored or, worse, flagged as spam.
While most people have some sense of the power YouTube can have to drive traffic, not nearly enough realize just how powerful a tool YouTube can be in boosting results as an affiliate.
There are many marketers and would-be marketers who make the majority of their income from affiliate commissions and every edge an affiliate can get could mean more sales and more commissions - which is always a good thing.
Read on to learn more about YouTube, and how to use it the right way to help boost your affiliate commissions for both the short term and the long term.
Choose Your Target
The first step is to choose your target for the video. Are you looking to promote a new course? Or are you looking to boost traffic to Amazon affiliate and eCommerce websites to make your money that way? YouTube can be used for both of these types of affiliate setups but the best practices for your videos varies depending on which way you go.
Look For "Trigger Words"
This is a good rule no matter what type of affiliate setup you're running. Trigger words are certain words that make Google more likely to include a lot of YouTube videos in the normal search engine results - and often towards the top of page one. These would be words like "review," "video review," "free (product name) review," "(product) demonstration," etc.
Creating videos with a title that uses those words, and then following it up with a video actually about that topic can drive some serious traffic to your video review, which then can link to the offer, a best web hosting sales page, or have links for both!
Target Longtail Keywords
This is good not only for IM classes, but if you're looking long term at ranking for certain product keywords then look for longtail keywords that you can rank a YouTube video for. Review keywords are always a good choice, but by making multiple videos each targeting a certain keyword you can get those videos to rank, get their traffic, and then count as solid links back to your main affiliate website.
When you're using YouTube videos, don't forget the video description allows hundreds of words of content - use that to your advantage! It does not take much work to properly optimize a YouTube video to rank in the search engines.
A good title with the keyword, a long description that is original with some longtail keywords, and even a few basic links or early traffic and your video will shoot up.
Pro tip: Make your video 5 minutes or longer if possible. Content is king and longer videos are given more authority than shorter ones.
Learn YouTube SEO
YouTube has its own SEO system for ranking videos within the website. Learning the basics about this will help you to optimize your videos to be found when people search YouTube and more traffic means more money. While ranking at the top of YouTube doesn't always mean your video will be the one that ranks on Google (or vice-versa) it still helps your chances to take care of these details.
Create Multiple YouTube Videos As Needed
If there are multiple longtail keyword videos or multiple review videos, make a playlist and include all of yours together. This will tell YouTube and Google that these videos are related and help them rank for related keywords while also giving them a boost in the YouTube search rankings.
In Conclusion
YouTube is too often seen as its own thing, separate from SEO, marketing, and affiliate sales. The truth is that YouTube can be a powerful tool for those smart enough to use it correctly!
Online marketing specialists like to say that the same basic techniques can work for promoting any kind of business funding platforms, but this simply isn't true. If your business relies on securing leads in your community and following up on them with an active sales process, you need distinctly different marketing strategies than, say, an online-only storefront that sells to a global clientele. Fortunately, video marketing is a particularly potent tool for collecting local leads.
The Special Considerations Of Lead Generation
When your primary interest is in collecting potential customers' contact information, the good news is that you have an extremely clear metric for judging the success of your marketing campaign. More contacts = successful marketing. The bad news, as you can already guess, is that most people are extremely skittish about offering up their contact information online.
Videos are great for drumming up local leads because they give you the opportunity to make a face-to-face connection with your customers. This will make it easier for them to trust you with their contact info. Remember to make your value proposition clear: You should be offering your viewers something of value above and beyond the opportunity to become a customer at a later date. Educational content or videos that entertain can fulfill this role, but you may also want to combine your video with some additional incentive (e.g. free ebooks, special sales offers, etc.).
Retail Vs. B2B/Professional Videos: Tailoring Your Message
There are two different types of local lead generation you can do with video marketing, and the division between them has to do with the type of customer you're looking for. If you want to make one-off product sales to retail customers, you need to take a different approach than if you're trying to set up a contract for long-term service.
Videos for retail lead generation should be heavily slanted towards entertainment. You want your video to stick in your viewers' minds, setting you apart from your competition and priming them for a later purchase. These videos should be short, sweet, and memorable.
Videos intended for B2B lead generation or those collecting leads for professional services do better when they're slanted towards the educational end of the spectrum. You should put your value proposition up front and you can spend a greater amount of time explaining the benefits of doing business funding platforms with your company.
Making Video An Integrated Part Of A Campaign
Local lead generation can be especially challenging because consumers who are searching for local businesses don't always want to invest the time required to watch a video; they may only be looking for basic NAP (name, address, phone number) information. You can still get plenty of mileage out of marketing videos by keeping your video to an absolute minimum length.
An intelligently designed marketing video can actually be cut and recut for use in different situations. A useful habit to get into is to organize your video so that you can extract an effective snippet (ideally 30 seconds or less) that still explains your value proposition and delivers your call to action.
It's important to note that those two key principles (your value proposition and CTA) shouldn't be exclusive to your video. Use the same terminology in video marketing that you do in your other marketing materials. This makes your video work better when combined with written copy, and it ensures that you get a shot at capturing leads even from potential customers who don't watch your video.
You shouldn't be cut off from the vast potential benefits of online marketing because your business model relies on lead generation. As long as you pick the right AI Marketing tools, you can still make the Internet a potent weapon in your marketing arsenal. Marketing videos are prime examples of tools that can be enormously powerful when they're composed correctly.
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Scott Hall
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Email marketing is quickly becoming one of the most effective ways of reaching clients and customers online. Through it, hundreds if not thousands of businesses and general marketers are tapping into previously unknown income streams.
But finding the best email marketing software for you can be difficult. Everyone needs something a little different, but there are some definite traits of such a software that will do wonders for you and your business. Finding them is key, and we're here to tell you how to find the best software. Knowing what to look for is a powerful tool.
Characteristic #1: Unlimited (Or A Lot Of) Subscribers
The main problem with free software or services is that, even if they're otherwise wonderful, they only let you have a minimum amount of subscribers. Usually up to about 2,000. Sure, that sounds like a lot, but keep in mind that in order to have an effective list you need thousands more than that. Once you hit that ceiling, you're having to pay.
The thing is, if you know you're going to have to pay anyway, you might as well go straight for the good stuff. This may actually end up cheaper for you down the road, as you can budget for the monthly expense. If you're using a free service, you might wake up one day to see a hefty bill in your account because you gained thousands of new followers overnight.
Characteristic #2: Expansive Design Potential
If you want to create effective marketing campaigns, then you need to be able to create beautiful and visually stimulating newsletters. A good software application will give you unlimited design potential. Usually this means they'll have some templates you can use based on the product or service you're selling, but they will also let you design your own if you have the skill to do so.
Sadly, not all software lets you do this. They may give you a few options, but they are very limited and might handicap you in the email marketing game. Make sure that whatever software you choose lets you create campaigns that are tailored to your business.
Characteristic #3: Fast Response Time
What is the point of creating fantastic mailers if they don't get to your subscribers in a timely manner? That's why the best email marketing software out there will make sure that your thousands of emails get out when they need to be out, whether you want them sent immediately or at a certain point in the future.
Furthermore, a good piece of software will give you pointers and do its own best to avoid spam filters. Again, what's the point of doing all that work just to end up spammed? Not only that, but it could get you in legal trouble as well.
Finding the best email marketing software should now be a bit easier since you know the top three characteristics to look for. Create lovely mailers, make sure you can get lots of signups, and then send them out right away!
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