Sarawak home to diverse ethnic groups including the Malays, Ibans, Chinese, Bidayuh and many indigenous communities. Each group maintans deep cultural traditions, laguages and religions which coexist harmoniously.

The existence of traditional Sarawak local products is not merely cultural, it's a historical fact, supported by generations of practice, trade and preservation. These product are tangible proof of Sarawak's ethnic diversity, natural abundance and artisanal heritage.

Traditional crafts are a vibrant expression of indigenous identity. The Iban's hand-woven pua kumbu textiles are renowned for intricate patterns and cultural stories woven into each piece. Handcrafted beadwork and pottery also play important cultural roles, showcasing skilled artisanship passed down through generations. These crafts remain central to cultural ceremonies and daily life.

The Gunung Mulu National Park, a UNESCO World Heritage site is famous for its massive caves and unique limestone formations. It tells a story of natural history, billions of years old and draws adventurers worldwide.

 Mount Santubong, steeped in local legend and history, offers breathtaking views and is a symbol of Sarawak's Natural cultural landscape.

Sarawak's people trace their origins to indigenous tribes and migrants from mainland Asia over the centuries. The state embraces many religions such as Islam, Christianity, Buddhism and indigenous beliefs. Despite this diversity, communities live peacefully together, honouring their shared home with mutual respect and cultural exchanges.

Sarawak's calendar is vibrant with festivals where ethnic groups celebrate together. Events like Gawai Dayak, Chinese New Year, Hari Raya and Devapavali foster cross cultural appreciation.

These gatherings emphasise friendship, gratitude and cultural pride, inviting locals and visitors to experience Sarawak's warmth and hospitality.

The annual Rainforest World Music Festival in Sarawak attracts musicians and visitors worldwide. Set against a lush rainforest backdrop, it celebrates indigenous and global musical traditions.

This festival strengthens connections between local communities and tourists, sharing diverse rhythms and cultural stories under one canopy.