Therabody 2026 Email & SMS Campaign Calendar.pdf

Therabody Email & SMS Campaign (December 2025)

I developed a Valentine’s Day email and SMS campaign for Therabody. I started with a 2026 campaign calendar and a three-part email sequence with supporting SMS messages. I wrote subject lines, preview text, and CTAs to align with Therabody’s wellness and technology brand, while keeping measurable objectives like conversion, promo code usage, and click-through rates in mind. This project showcases my ability to turn strategic marketing goals into creative, audience-focused communications.

Porter Center Website Redesign.pdf

Porter Center Ambassador (Summer 2025)

I led a strategic redesign of the Porter Center website, collaborating with leadership to improve navigation and streamline content. These projects strengthened my skills in email marketing, digital content strategy, and campaign execution.

Copy of Sustainable Alamance Booklet.pdf

Strategic Campaigns (Spring 2025)

This class focused on a semester-long project to develop a communications campaign for Sustainable Alamance, a local nonprofit focused on supporting the re-entry of formerly incarcerated individuals.

As the Strategic Planning Manager, I lead the overall direction of our campaign, setting goals, defining target audiences, and ensuring our strategy aligns with the client’s mission. I also serve as the primary client contact, managing communication and keeping our work on track.

Copy of Sarah's Lunch Box.pdf

Brand Identity (Fall 2024)

The first half of this course focused on brand case studies to develop skills in brand storytelling, strategic messaging, and audience segmentation. In the second half, we created a fictional business and developed brand guidelines. Through this process, I learned how to use AI to enhance my creativity and strengthen my ideas.

Email Marketing.pdf

Emerging Media Strategies (Fall 2024)

In Emerging Media Strategies, I gained an introduction to media analytics and learned how to use data to guide content strategy. Using tools like Brandwatch and Semrush, I analyzed audience behavior, monitored trends, and explored ways to optimize reach through SEO and social media engagement. One of my featured projects is an email marketing campaign for O2 Fitness, where I applied these insights to craft targeted messaging and measurable results.

Crisis Communication Plan 2024

Crisis Communications (Spring 2024)

This class focused on a semester-long project to create a crisis communication plan for Cone Health. We worked in teams to complete a risk and threat assessment, identifying external stakeholders, creating messaging protocols and social media messages. Being an out-of-class project I played a pivotal role in coordinating group meeting times and dividing work.

CSR United Airlines

Foundations of Strategic Communications (Spring 2024)

In completing a CSR report on United Airlines, I created and analyzed a social media audit to help me implement a goal. I used the TARES model to create an effective plan to gain awareness of United’s sustainability efforts.