Experience

As Co-Founder and CMO, I lead the full scope of marketing and sales operations, shaping SuppliFlex’s vision, digital strategy, and go-to-market initiatives for our B2B supply chain platform. I oversee brand positioning, campaign execution, and sales strategy, aligning all activities with business goals and customer acquisition targets.

Key responsibilities include:

• Leadership: Building and managing high-performing marketing and sales teams, driving alignment through sprint planning, daily stand-ups, and cross-functional collaboration.

• Marketing & SEO: Developing and executing SEO-driven growth strategies, content funnels, and technical audits to enhance visibility and generate qualified leads.

• Data Analytics: Using Python (Pandas), SQL, and Tableau to analyze performance, track KPIs, and translate insights into actionable strategies.

• Sales: Leading sales initiatives, supporting client pitches, and optimizing CRM workflows to strengthen lead nurturing and pipeline growth.

Enhanced HubSpot workflows to optimize lead management and improve the alignment between marketing and sales efforts.

Streamlined HubSpot automation processes, leading to increased operational efficiency and effectiveness while minimizing manual tasks.

Optimized HubSpot processes to improve overall workflow performance and enhance coordination across marketing and sales teams.

Applied a data-informed approach to on-page SEO optimization, utilizing keyword and readability metrics to refine existing content and improve search engine visibility.

Optimized existing website text based on data insights, enhancing alignment with user search intent and established SEO benchmarks, contributing to improved content performance.