About Me

I am Sarah Wehkamp, Co-Founder and Chief Marketing Officer at SuppliFlex, where I oversee and integrate the full scope of our marketing and sales operations. My role requires both strategic vision and hands-on execution — from defining the brand narrative and building go-to-market strategies, to leading sales initiatives and ensuring that every campaign is aligned with our business objectives. I drive the growth engine of SuppliFlex by combining data-driven insights with creative marketing strategies, ensuring we deliver measurable and sustainable results.

As CMO, I manage and mentor a cross-functional team spanning content, digital marketing, design, and sales. I establish priorities, set KPIs, and monitor performance to ensure accountability and alignment. I take a leadership role not only in campaign planning and execution but also in sales strategy, including leading client pitches, structuring outreach approaches, and guiding CRM optimization. I believe strong leadership means empowering individuals, fostering collaboration, and building a culture where both creativity and accountability thrive.

My data analytics expertise underpins every decision I make. Using Python (Pandas), SQL, and Tableau, I extract and interpret data to identify opportunities, optimize campaigns, and measure ROI. I design dashboards and reporting frameworks that provide transparency and clarity across teams, enabling informed decision-making and continuous improvement. This analytical foundation ensures that our strategies are not only creative but also backed by evidence and measurable outcomes.

In marketing, I specialize in SEO and digital strategy. I conduct audits, track performance, and lead keyword and competitor research to refine positioning. I create SEO-driven content marketing funnels tailored to complex B2B buyer journeys, ensuring our visibility extends across the digital landscape while generating quality leads. At the same time, I oversee brand development, messaging consistency, and campaign execution across multiple channels, ensuring that SuppliFlex stands out in a competitive market.

In sales, I work closely with our team to ensure alignment from lead generation to client onboarding. I design and refine sales processes, optimize CRM workflows, and support the team in nurturing leads effectively. I also participate directly in client-facing activities, from sales calls to negotiations, ensuring that our approach is both strategic and personal.

Bringing together leadership, data analytics, marketing, and sales, I operate at the intersection of strategy and execution. My goal is not just to grow SuppliFlex but to build a scalable, data-driven framework for sustainable success. Passionate about continuous learning, I am always expanding my expertise to ensure that my leadership remains innovative, impactful, and aligned with long-term business growth.