Crafting Your Message

Hearing a story activates language processing, the sensory cortex, and other areas of our brain. We hear a story and often try to make it our own, and share it with others.

“A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience” (Uri Hasson, as cited in Widrich, 2012).

Neuroeconomics pioneer, Paul Zak, says that stories have a potential to change our brain chemistry.

"…Even the simplest narrative can elicit powerful empathic response by triggering the release of neurochemicals like cortisol and oxytocin, provided it is highly engaging and follows the classic dramatic arc … " (from Brain Pickings).

This is where you will spend the bulk of your time. Going in with a plan should make the production of your video easier. To get started:

1. Decide what you want to talk about

   • e.g. a family member, yourself, your assignment topic, etc.

2. Consider your audience

   • Who is the video being made for? Consider your audience's age, profession, or prior knowledge on the topic

3. Outline your story

   • Write out the point of the story (main message), characters, themes (e.g. struggle, happiness, success). You can start to map out your story using a technique like the dramatic arc (see below)

4. Identify your materials

   • What images do you need? What music should you use? Is there any video footage you need to find or shoot?
     

After you have your initial plan you can start creating a script and/or storyboard.