My work

6sense

6sense uses intent data and AI to uncover anonymous accounts looking to buy, making account-based selling and marketing simpler.

My role

I work as an extended member of the EMEA marketing team on content, case studies, local campaigns (ads, email, landing pages) and sales enablement. I also support the wider content team, based in the U.S.. 

My work has helped raise awareness of 6sense in EMEA, while also covering key local topics for prospects. For example, my blogs rank first and second organically on Google (in Nov 2023) for intent data in EMEA and ABM GDPR.

Note: 6sense use a purposefully information-first style for their content. I do my best to sneak some personality in when I can...

Here's the persona and buying stage-based Content Library I created for campaigns and BDR follow up

CloudSense

CloudSense is a CPQ & Order Management platform that helps enterprises launch, sell and deliver complex services.

My role

At CloudSense, I wrote everything from website copy, landing pages and emails, to case studies, blogs and guides. 

My main task was overcoming the complexity and jargon surrounding our product and target industries to create consumable, helpful content across our personas' buying journeys. Content that showed we got our prospects' problems and, better still, could help solve them. 

The 'evergreen' guides below were core industry and persona-specific pieces.

Looking for more?

Check out more examples of my work from B2B brands including Yieldify, Cledara and Mention Me