"Sam is an incredibly gifted writer who is self-directed, distills complex topics into crystal clear prose, hits deadlines, and is a masterful SEO copywriter. He's also a well-rounded marketer with experience writing all kinds of business copy — white papers, blogs, news releases, email cadences, landing pages, etc. In short, he's a total pro.
I have the pleasure of editing his writing for a fast-growing and ever-evolving B2B SaaS company. His high-level understanding of sales and marketing is an incredible asset. His copy rarely needs more than a minor spit shine. On the rare occasion that I need a revision, he handles it with speed and grace. He's an absolute pleasure to work with."
Dan Hieb, Senior Editor 6sense
Client at 6sense
"In my time at CloudSense I have seen Sam grow from an incredibly talented copywriter, to a fully rounded content strategist. Producing engaging content for the B2B enterprise market is not the easiest thing to do, but yet Sam manages to make it look easy.
He always ensures that the customer voice has a place in his content as well as communicating brand consistency throughout. He's a real team player, not afraid to get stuck into things outside his immediate remit, as he always has one eye on the company objectives.
He communicates easily with a range of stakeholders both internally and externally from sales, technology and c-level. Sam's people management style is one that nurtures talent and growth. Sam will always be my number one draft pick if I need to build a marketing team to generate company growth."
Melissa Law, VP Global Marketing, Poq
Managed me at CloudSense
"Sam is an incredibly gifted writer and content marketing professional. He is able to seamlessly and easily adapt his style of writing to create content that speaks directly to an organisation’s target audience.
He is proactive in keeping up with industry news and understanding innovative techniques, both with technical SEO and overall content strategy. This consistently ensured the marketing department exceeded our revenue generation targets.
I managed Sam directly for over 18 months and he was a pleasure to work with. He is organised, diligent and a great self starter. We worked very closely together to build out Yieldify’s content marketing strategy and he directly contributed to triple figure growth in social media engagement and blog traffic year on year.
Sam would be an invaluable addition to the content marketing team of any fast growing organisation."
Emma Knox, Head of Growth at Klarna Shopping
Managed me at Yieldify
"I love working with Sam. He is a tremendous writer of compelling B2B tech content, who also has a massive impact on the people he works with.
Great content is the lifeblood of marketing, and Sam has a gift in translating confusing technical speak and industry jargon into content that resonates and performs. From the start, Sam captured our tone of voice and brand personality, infusing it in our content to bring it to life. Sam adapts his style to write successful content for every aspect of Marketing, producing short-form and long-form content equally well. What's more, he grasps how his work fits into the overall campaign strategy, so he can not only deliver copy that works at all stages, he also contributes creative ideas for conveying the messages in other ways.
Sam makes the whole Marketing team stronger. He not only invests in coaching less experienced colleagues but also brings a rare insight into what you need to change to get the most out of the team. In fact, Sam’s intelligence, humour and honesty mean that everyone loves working with him."
Josh Morse, VP Marketing, Elucidat
Managed me at CloudSense
"I’m absolutely thrilled to recommend Sam for all your content needs. We've had the pleasure of working with him for the past 18 months on an array of ABM assets, and he's proven to be a game-changer.
Commercially Minded: What sets Sam apart is his deep understanding of how content ties back to business objectives, aligning perfectly with our drive at 6sense to eliminate guesswork and boost performance.
Quality & Range: From insightful guides and blog posts to compelling case studies and sales emails, Sam’s writing covers all the bases.
Reader-Centric: He has an innate ability to resonate with the audience, focusing on what truly matters to them. This content-first approach has been invaluable in improving our SEO and user engagement.
Speed & Reliability: In this fast-paced digital world, Sam never misses a deadline and consistently delivers top-notch work, no excuses.
We've experienced measurable results including a consecutive 5 quarters of increase in opportunity volume in EMEA, no small part of which can absolutely be credited to Sam's contributions."
Stefano Iacono, EMEA Marketing Director, 6sense
Client at 6sense