Unit 0
Introduction
Introduction
Over the past several decades, wildfires have increased dramatically in size, intensity, and complexity. Changing climate conditions—higher average temperatures, prolonged drought, and increasingly volatile fuel conditions—have led to greater resistance to control and a rise in mega-fires. At the same time, expansion into the wildland–urban interface means that watching entire communities burn is no longer an uncommon event.
Compounding these operational challenges is the evolution of the media landscape. The rise of social media and the 24-hour news cycle has significantly increased incident complexity. Information moves instantly, rumors spread quickly, and public expectations for timely, transparent communication are higher than ever. As a result, the role of the Public Information Officer (PIO) has never been more critical.
Since the COVID-19 pandemic in 2020, reliance on virtual PIOs and online public outreach has expanded dramatically. Social distancing requirements fundamentally changed how agencies engage with communities. Prior to 2020, fully virtual community meetings were rare; today, they are common practice. Even when in-person meetings are offered, a virtual attendance option is often expected by both the public and agency leadership.
While this shift has increased flexibility and expanded assignment opportunities, it has also introduced new challenges. Virtual environments can limit situational awareness, reduce informal information flow, and strain communication channels. Remote coordination requires stronger organization, clearer communication protocols, and greater intentionality to maintain a shared operating picture.
This course recognizes that today’s PIO must be prepared for multiple operational environments. Whether assigned to fire camp as a PIO3, working within a Joint Information Center, or supporting an incident remotely from an Information Spike Camp, modern PIOs must be adaptable and proficient in both in-person and virtual communication strategies. Incorporating best practices developed over recent fire seasons ensures we are prepared to meet the evolving demands of incident communication.
Day 1: 3/30/26
0800-0900 Introduction - Unit 0 + ZOOM Overview
0900-1100 The Roles and Responsibilities of PIO3's - Unit 1
1100-1145 Initial Stages, Mobilization - Unit 2A
1145-1200 Initial Stages, Action - Unit 2B
1200-1300 Lunch
1300-1345 Initial Stages, Action - Unit 2B
1345-1445 Incident Information Operations - Unit 3
1445-1700 Gathering and Assembling Information - Unit 4
Day 2: 3/31/26
0800-0930 Working with the News Media, Media 101 - Unit 5A
0930-1100 Working with the News Media, Fostering Good Media Relations - Unit 5B
1100-1200 Working with the News Media, Media Interview Instruction- Unit 5C
1200-1300 Lunch
1300-1630 Working with the News Media, Individual Media Interviews- Unit 5C Cont.
*Simultaneously: Group Review of InciWeb, FireNet, & WatchDuty plus PIO Handbook Exercise.
1630-1700 Community Presentation; Explanation & Group Work Time
Day 3: 4/1/26
0800-0830 Community Presentation; Group Work Time
0830-1030 Community Presentations
1030-1200 Social Media & Technical Tools
1200-1300 Lunch
1300-1430 Working with other Key Audiences, Community Relations - Unit 6A
1430-1530 Working with other Key Audiences, Internal Audiences and Cooperators - Unit 6B
1530-1630 Long-Term Planning and Strategy - Unit 7
1630-1700 Assign teams and explanation of final SIM
Day 4: 4/2/26
0800-1200 Final SIM
1200-1300 Lunch
1300-1330 Final Exam Review
1330-1530 Final Exam
1530-1700 Class Wrap-up & Course Evaluation
Name
Agency
Wildland Experience
Percent of Taskbook Completed
Course Expectations
Pre-work Review: Ensure all students have completed the pre-work. Review Quiz.