Research
Research
Revenue management and Pricing
Operations management of digital platforms and AI
Approximate optimization
Optimal control theory
Game-theoretical modeling
Peer-Reviewed Journals
R. Wang*, Q, Wang, W. K. Chiang. 2024. Optimal promotional mix and pricing when faced with uncertain productive value. European Journal of Operational Research, 313(2): 637-651.
R. Zheng, R. Wang*, C. Yang. 2020. How consumer valuation heterogeneity impacts firms' profit: Peer influence makes a difference. Computers & Industrial Engineering, 149: 106846.
Y. Ji, R. Wang*, Q. Gou. 2019. Monetization on mobile platforms: Balancing in-app advertising and user base growth. Production and Operations Management, 28(9): 2202-2220.
R Wang*, Q. Gou, T.-M. Choi*, L. Liang. 2018. Advertising strategies for mobile platforms with "apps". IEEE Transactions on Systems , Man, and Cybernetics: System, 48(5):767-778.
Book Chapter
R. Wang*, Q, Wang, W. K. Chiang. Optimal promotional mix and pricing. In Tsan-Ming Jason Choi (Eds), Encyclopedia in Operations Management (Elsevier Reference Collection in Social Sciences). Elsevier Inc. (Forthcoming)
* Corresponding Author
R. Wang, Y. Ji. Timing is everything: Dynamic content provision and revenue optimization on digital platforms.
“Assortment planning and pricing with consumer searching: The role of anticipated regret”, with Prof. Cornelia Schön, Dr. Oliver Vetter.
“Product variety, cannibalization, and efficiency loss: The role of context-dependent preferences”, with Prof. Wei-yu Kevin Chiang, Dr. Qiao Wang.
“New product preannouncement: The role of anticipated regret”, with Prof. Wei-yu Kevin Chiang, Dr. Qiao Wang.
“Assortment planning and pricing with consumer searching: The role of anticipated regret”.
2025 INFORMS Revenue Management and Pricing Section Conference, New York City, 2025.
Workshop on Choice-based Optimisation and Demand Modelling, Lancaster, UK, 2025.
ESSEC Business School, France, 2025.
INFORMS Annual Meeting, Seattle, USA, 2024.
International Conference on Operations Research 2024, Munich, Germany, 2024.
“New product preannouncement: The role of anticipated regret”.
University of Mannheim, Germany, 2021.
“To preannounce or not? A competitive analysis of new-generation product introduction strategy”.
The Tenth POMS-HK International Conference, Hong Kong, 2019.
“Dynamics and efficiency of a mobile platform”.
INFORMS Annual Meeting, Nashville, USA, 2016.
“Optimal promotional mix and pricing strategy with risk averse buyers”.
INFORMS Marketing Science Conference, Shanghai, China, 2016.
Editorial Board
Information Technology and Management (Associate Editor, from June 2024)
Reviewer for
Production and Operations Management, Annals of Operations Research, OR Spectrum, IEEE Transactions on Systems, Man, and Cybernetics: System, 2025 INFORMS MSOM Conference, International Journal of Research in Marketing,
Session chair for
INFORMS Annual Meeting, Seattle, USA, 2024
The Tenth POMS-HK International Conference, Hong Kong, 2019
INFORMS Marketing Science Conference, Shanghai, China, 2016
INFORMS, EURO