Stefan Zeisberger

About Stefan Zeisberger

On a mission to improve investment decisions and financial well-being...

Why do people, even financial professionals, often make sub-optimal investment decisions? And what can we do about it?

A large part of the answer can be found in psychology. Stefan Zeisberger conducts fundamental as well as practically relevant research in investor psychology ("behavioral finance") and use his insights to consult banks and insurance companies improving their products and services. He thereby takes take into account the ongoing digitization in the financial industry (FinTech). His research aims at understanding investor psychology and supporting them making better decisions. Stefan Zeisberger is also Associate Professor for FinTech - Experimental Finance and affiliated with the Swiss FinTech Innovation Lab at the University of Zurich, and he is Associate with BhFS Behavioural Finance Solutions. He has been teaching courses at 10+ institutions world-wide on all levels including exec education.

Three Key Publications

F. Heeb, J. Koelbel and F. Paetzold and S. Zeisberger (forthcoming). Do Investors Care About Impact? The Review of Financial Studies

Holzmeister, F., Huber, J., Kirchler, M., Lindner, F., Weitzel, U. & Zeisberger, S. (2021). What Drives Risk Perception? A Global Survey with Financial Professionals and Lay People. Management Science

Bradbury, M. A., Hens, T., & Zeisberger, S. (2015). Improving investment decisions with simulated experience. Review of Finance