Rosana Villares

Genre analysis — digital discourse — English for Specific Purposes

Hello! I am an associate professor at the University of Zaragoza (Profesora Permanente Laboral). I hold a BA in English Studies and a Master's in Teaching English as a Foreign Language, both from the University of Zaragoza, and I am currently working at the Faculty of Business and Economics, where I teach English for Specific Purposes courses.

My main research interests are digital genre analysis and online scientific communication, namely the dissemination of scientific knowledge on social media platforms, and how researchers use language and other semiotic resources to communicate to expert and non-expert audiences. My research is carried out within the research group GENCI: Genres and Science and the BIFI Research Institute.

I am also familiar with corpus linguistics techniques, the internationalisation of higher education, EMI (English-medium Instruction) and EAP (English for Academic Purposes). My research has been disseminated at conferences and published in prestigious indexed journals such as ESP Today, Written Communication, JCOM: Journal of Science Communication, and RICL: Research in Corpus Linguistics, among others.

In December 2019, I received my PhD in English Studies, written under the supervision of Prof. Carmen Pérez-Llantada, where I examined the role of English and language strategies in the internationalisation of Spanish higher education from a top-down point of view, using corpus linguistics and critical discourse analysis. I have also been a visiting scholar at the Economic University of Bucharest (2017) the University of Birmingham (2018), and Aarhus University (2025).

Since November 2024, I collaborate with the the "Asociación Española de Estudios Anglo-Norteamericanos” (Spanish Association of Anglo-American Studies) as the coordinator of the New Technologies panel.

I invite you to check my short CV, my researcher's infographic, and get in touch on LinkedIn or via email rvillares@unizar.es !