You can plant a lot of seeds, but only what you tend will grow.
Too often, chapters focus heavily on recruitment (tabling at the involvement fair, giving out stickers) without a long-term plan to build relationships or deepen member commitment. This leads to:
Burnout among leaders
Inconsistent attendance
Missed leadership development opportunities
A revolving door of disengagement
Growth happens when recruitment is paired with thoughtful, inclusive retention.
There are two pillars of member growth:
Recruitment: Welcoming People In
This isn’t just about numbers. It’s about meaningful first connections.
Retention: Helping People Stay and Grow
After they show up, how do we keep them coming back?