Embedded Files
I Like Scary Movies
I Like Scary Movies
Partners: Ultra Productions / Warner Bros / New Line Cinema
Location: Los Angeles
I Like Scary Movies is an immersive, multi-sensory experience that celebrates five iconic Warner Bros and New Line Cinema horror films - The Shining, IT, Nightmare on Elm Street, Beetlejuice, and The Lost Boys.
In close collaboration with Warner Brothers and Ultra Productions, I played a central role in the build, launch, and promotion of this ground-breaking experience, which sold tens of thousands of tickets and amassed more than 50,000 instagram followers in its first month. Read more about it here.
The Pan Am Experience
The Pan Am Experience
Partners: Pan Am / Air Hollywood
Location: Los Angeles
The Pan Am Experience is a highly successful immersive entertainment concept in Los Angeles where guests "relive the experience of flying onboard a luxurious Pan Am 747 in the 1970s."
As a founding member of the Pan Am Experience team, I played in a central role in building and launching this popular event. I also built all sales channels, designed and optimized marketing campaigns, and led publicity efforts. The result of my work is evident in the fabulous event that earned millions of dollars worth of media value and has sold every available ticket since October 2014. Read more about it here.
Jose Cuervo's Tour Pick Tequila Activation
Jose Cuervo's Tour Pick Tequila Activation
Client: Jose Cuervo & The Rolling Stones
Location: New York
When Jose Cuervo and The Rolling Stones were searching for a way to launch their co-branded tequila product, they turned to Air Hollywood - the aviation-themed studio I helped build from the ground up.
To pay homage to the Rolling Stones' tequila-infused 1972 North American Tour, we pitched the concept of recreating their private jet set using repurposed aircraft parts as the design inspiration and setting the scene right in the concourse of JFK Airport Terminal 4. The holiday season pop-up was a major success, attracted tens of thousands of visitors daily, and generated massive publicity. Read more about it here.
Google Sites
Report abuse