One day, a man named Matteo Lee sent me an email complaining about his editors. I kid you not, it was one of the funniest things I'd ever read. So I made him a proposition. To apologize for his previous bad experiences, I offered him a column, 200-300 words per issue to write about whatever he wanted as long as it was (mostly) appropriate. The chance I took paid off. Yes, Matty Ice was hilarious, but more than that, people in his network that had never picked up a paper before began reading The Roar. Recently, Matteo sent me another email thanking me for the opportunity. Unfortunately, it was decidedly less funny.