R. Glenn Cummins, Ph.D., is a Professor in the Department of Journalism & Creative Media Industries in the College of Media & Communication at Texas Tech University with 20+ years of higher education experience.

I am a third-generation teacher who feels most at home in a classroom.

My research uses a variety of measurement tools and approaches — including eye tracking, psychophysiology, and continuous response measurement (e.g., "dial testing") — to study audience processing and response to media messages and content.

As a college administrator in pursuing research and grants, I have helped grow the sponsored research activities.