Red Bull had a slight path already paved for it during its creation. Krating Daeng was already a success in East Asia, specifically Japan and Thailand. This helped Red Bulls early time much easier as they catered the taste to Europeans. Red Bull wasted no time in trying to gain attention in the sports world. 1988 Red Bull's DolomiteMann which demonstrated the intensity that Red Bull can help you through being one of the toughest relays to do. Shortly after in 1989 Red Bull entered the F1 scene by signing Gerhard Berger, his competitive and charismatic personality made him a huge success and helped put Red Bull on notice in Austria. 

1992 allowed Red Bull to join the sports scene again, but Red Bull decided to make their name in extreme sports as in 1992 they sponsored a Flugtag event in Vienna. Red Bulls first big expansion was to Germany in 1994. Within that 1994 year Red Bull signed two global athletes Robby Naish and Björn Dunkerbeck, who are looked at as the greatest windsurfers in history. European expansion continued as they entered the United Kingdom. 1997 brought RedBull international by expanding into the United States, but they only started in four states which include California, Oregon, Texas, and Colorado. 

Red Bull began to go on a different track in 1998 because they started the Red Bull Music Academy which allows artists from all kinds of places to learn and have a chance to get their work noticed by the public. Extreme sports is still what's true to them as in 1999 Red Bull King of the Air event was focused on kiteboarders. The beginning of the 21st century is what began to set Red Bull off, 2000 brought us Red Bull's first Soapbox race which has become something they do consistently today. To represent how this is the beginning of the rise, in 2001 Red Bull sold their billionth can.