Embedded Files
Whale-2022
Whale-2022
The ad Whale by Red Bull brings in their classic animation style. This theme of ads is what fuels the tagline "Red Bull gives you wings." The ad brings a comedic tone while showing how their drinks effect you after consuming. This ad is only 15 seconds long which can be beneficial because it has a message and a tone very clearly represented while not being long to the point of where you lose attention. Going back to the animation style when you're watching TV and you see this style on your screen anyone can recognize that it's a Red Bull commercial.
World of Red Bull-2016
World of Red Bull-2016
The World of Red Bull ad features a variety of athletes all performing in their respective sports. This ad is a representation of what Red Bull is about, since their beginning Red Bull has supported sports of all kinds and with their drink you can perform at your very best. While this ad doesn't have any words outside of the music it gives a feeling of ambition, just seeing these professionals perform makes you want to go and try to be the best you.
Thanksgiving-2013
Thanksgiving-2013
This ad features Red Bulls classic cartoon style again but this time a little different. This ad is good to capture the American eye as it is a small skit about Thanksgiving, a huge holiday in the US. Instead if their usual tagline "Red Bull Gives you Wings" they say "No Red Bull, No Wings" which shows the consequences from not consuming.
A Kick in the Head-2009
A Kick in the Head-2009
The campaign A Kick in the Head featured in China. the obvious main idea in this ad is that the intensity that Red Bull brings is like being kick in the head. The art is designed very well with detail, it shows what we assume is Red Bull as if it's actaully kicking them. This doesn't exactly appeal to Chinese values too great but it sends out a strong message.
Keep Going-2021
This billboard and others were placed around Massachusetts College of Art and Design around finals time. RedBull didn't do anything too crazy with this campaign but they did cater to the student, specifically the American student. Our society today has a created a idea that you need to constantly be working even if it means losing sleep. Red Bull adapted to this idea with quotes like "You'll wish you could sleep" and "Running on fumes doesn't mean running on empty" This quote can also be easily understood in the US because it references cars and the US us a car dominated country. A smart creative design Red Bull had in this campaign was that they have a sign that was designed that have the same shape as a Red Bull can.
Legend from A to Z-2019
Legend from A to Z-2019
The campaign Legend from A to Z featured in Columbia shows divers of some kind in ways the represent the alphabet with the shape they make. This ad again represents their feeling of sport and how Red Bull can help you perform at your best possible and become a legend. This ad represents achievement as well since these are masters of their craft and top level divers which can attract the Columbine values since there is a large sense of pride when family earns achievements. While not directly but the views within the ads provide a feeling that can only be described as "Wow" which can provide motivation to achieve a position to be somewhere like that.
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