Modern Day Media

The “Cooking with Remi” brand, launched in May 2021 by Remi Ashten, is a website and YouTube cooking show. Her YouTube video casual-style cooking show inspires viewers to try new and exciting Korean-style classics, junk food alternatives, and other trendy recipes while informing her audience about the cooking process. She then uploads the written version of her recipes on her “Cooking with Remi” website acting as an online cookbook. The brand promotes a soft and pastel color palette with clear descriptions and fonts that invite and excite viewers to try her recipes and consistently consume her content. She creates food filled with color and nourishment. The “Cooking with Remi” brand is exciting and up-to-date and symbolizes the evolution of cooking shows with their flexible atmospheres and new ways to share recipes. During this time, the popularity of short-film recipes grew and viewers were looking for new and exciting recipes to try like overnight oats and vodka pasta, especially after the COVID lockdown. Influencers who published short-film recipes gained traction and she continues to post currently.

The “Come Hungry” Cookbook, published on January 16, 2024 by Melissa Ben-Ishay, is a cookbook of over one hundred vegetable-forward recipes like cucumber cottage cheese and toast, tacos, ramen slaw, and a variety of salad combinations. The cover includes exciting tones of greens, red, and yellow inviting viewers to open her book and enjoy the vibrant and nourishing recipes. Melissa’s cookbook is for all levels of cooks wanting to eat outside of their comfort zones with easy techniques. A current uproar in healthy eating has emerged in many daily lives where individuals seek out colorful smoothie bowls and flavorful salads. Awareness of personal health and wellness is prominent and this cookbook offers an avenue for those wanting to continue or start their health journey. Melissa’s cookbook is up-to-date with exciting graphics and images and offers insight into what recipes are currently in demand as well as trendy aesthetics to follow.