Self-publishing in the digital world

How does an author market their own work in the digital sphere? Today, the internet is the new arena for advertising. And in some interesting twist, the COVID-19 pandemic has further amplified this claim as more and more people are glued to their gadgets now more than ever. For this blog, ReadersMagnet explains how self-publishing would work in today’s virtual world.

Author’s website

This will be your online identity, an online business card that could reach more people from different parts of the world. This is where you introduce yourself, in real time, to any person who clicks on your website at any time of the day and in different time zones. WordPress is a free platform where you can build your online presence and present your own writing catalog.

Blogging

Like a website, blogging sets your online presence where words dominate and where people can track your work as you post bits and pieces of it like a television series. Thus, through blogging, you can build a sizeable audience for your writings. Before Facebook became the social media giant that it is today, blogs dominate the internet as much as other social media sites that were popular in the early 2000s. But as social media gets over-populated, a blog’s quieter space may still become attractive to those who need some well-deserved respite.

Social Media

This remains the top choice where you, as an author, could reach out to more audiences. You will have the opportunity to be engaged and promote your work, says ReadersMagnet. Some authors even maintain a social media page where they could post events such as book launches, readings, conferences, or links to the author’s website or blog where people could read new works.

ReadersMagnet, founded in 2016, has since taken a lot of authors through the self-publishing process. It recommends courses of action, offers publishing and marketing package options, and provides editorial services and other resources. For more information, visit this page.