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RBL Academy
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    • Increasing Demand of Home Tutors & Home tuitions in Noida
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    • Choosing the Best Coaching for Class 11 and 12 Accounts and Economics in No
    • The Benefits of Home Tuition for Accounts and Economics in Class 11 and 12
    • Benefits of Hiring a Home Tutor for Class 11 and 12 Accounts and Economics
    • Best Home Tutors & Project Report & Assignment solutions provider for Amity
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    • Unlocking Success: A Guide to Online Tutoring in Management Accounting, Inv
    • Unleashing the Power of Online Tutoring: A Guide to Mastering Accounts, Eco
    • Mastering Your Finances: Why Hiring a Home Tutor for Accounts, Financial Ma
    • Mastering Subjects with Online Tutoring: Unlocking the Potential of Managem
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    • Adidas Marketing case study solution: Adidas Marketing mix, Adidas website
    • AIR FLY AIRLINES Merger issues leading to failure of Industrial relations
    • Pandemic gives hyperlocal model a new lease of life Supply Chain Management
    • Designing Employee Compensation strategy & Effective Pay for Performance co
    • LEMON TREE HOTELS: OPENING DOORS FOR EVERYONE case study solutions 1. Ident
    • AIMA PGDM GMO4 Managerial Economics Assignment
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    • EBI Project report and review on - To identify issues being faced by studen
    • ALPHABET’S GOOGLE Case study analysis and solution - Five Force Analysis of
    • AMAZON AS AN EMPLOYER SHRM case study solution- an article published in The
    • AMAZON’S KIRANANOW: THE INDIAN ONLINE GROCERY MARKET Case Study solution, A
    • Countering the Dreaded Supply Chain Bullwhip Effect in a COVID-19 World sup
    • The Supply Chain Game "Beer Game" questions and their solutions
    • Adidas Seven step scenario planning method, Evaluation of future strategic
    • Sherwood Forest Center Parcs village Case Study solution- Sustainable touri
    • Class 12 IB Psychology Project report on CAUSES, CONSEQUENCES & TREATMENT O
    • NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMI
    • MBA and BBA Online Tutoring: A Convenient Solution for Students in Noida
    • McDonald’s Corporation Case Study solution: Strategic issues of McDonald's,
    • Calveta Dining Services, Inc.: A Recipe for Growth HBS Case study Solution
    • QuickMedx Inc. HBS case study solution
    • Federal Bureau of Investigation, 2001 (Abridged) FBI Case Study Soluti
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      • Increasing Demand of Home Tutors & Home tuitions in Noida
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      • Choosing the Best Coaching for Class 11 and 12 Accounts and Economics in No
      • The Benefits of Home Tuition for Accounts and Economics in Class 11 and 12
      • Benefits of Hiring a Home Tutor for Class 11 and 12 Accounts and Economics
      • Best Home Tutors & Project Report & Assignment solutions provider for Amity
      • RBL Academy - The Best Choice for Accounts and Economics Coaching in Noida
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      • Why Home Tuition Is Essential for Class 11 and 12 Accounts and Economics su
      • How RBL Academy can provide MBA and BBA Project Report and Assignment Solut
      • Exploring the Benefits of Summer Internship MBA/BBA Projects and Home Tutor
      • Maximizing Your Summer Break: How to Make the Most of Summer Internship MBA
      • Unlocking Success: A Guide to Online Tutoring in Management Accounting, Inv
      • Unleashing the Power of Online Tutoring: A Guide to Mastering Accounts, Eco
      • Mastering Your Finances: Why Hiring a Home Tutor for Accounts, Financial Ma
      • Mastering Subjects with Online Tutoring: Unlocking the Potential of Managem
      • Unlocking Your Potential: Discover the Power of Online Tutoring in Manageme
      • Enhancing Your Academic Journey with a Home Tutor for Accounts, Financial M
      • Unlocking Success: Unleash Your Potential with Online Tutoring in Key Busin
      • Unleashing Your Potential: Exploring the World of Online Tutoring
      • Unlocking Academic Success: The Power of Online Tutoring
      • Finding the Best Accounts, Business Studies and Economics Home Tutor Near Y
      • Finding the Best Accounts, Business Studies, and Economics Home Tutor Near
      • Excelling in Commerce Education: Class 11 and 12 Accounts and Economics Coa
      • Introducing RBL Academy: Your Destination for Exceptional Commerce Coaching
      • Ace Your Commerce Studies: Unlocking the Best Class 11 and Class 12 Coachin
      • Revolutionizing Education: Discovering the Best Class 11 and 12 Accounts, E
      • Unleashing Academic Excellence: Unraveling the Best Class 11 and 12 Account
      • Unleashing Academic Success: Your Search for the Perfect Home Tutor Ends He
      • Unlocking Academic Success: The Search for the Perfect Home Tutor Near You
      • Unlocking Academic Excellence: Your Path to Success with RBL Academy's Priv
      • Unlock Your Academic Potential: BBA, BCom and MBA Home Tutors in Noida and
      • RBL Academy: Your One-Stop Solution for BBA, B.Com, and MBA Home Tuition &
      • RBL Academy: Your One-Stop Solution for Top-notch Home and Online Tuition i
      • Navigating Success: Unconventional Pathways with BBA, B.Com and MBA Online
      • Unveiling Excellence: Nurturing Business Minds through Personalized Home an
      • Navigating the Digital Academia: Unveiling the Future of BBA and MBA Educat
      • Elevate Your Learning with Expert BBA & MBA Home Tutors for Accounts, Econo
      • Unlocking Academic Success: Your Ultimate Guide to Finding the Perfect Home
      • "Unlocking Academic Excellence: Your Guide to Finding the Perfect Home Tuto
      • Unlocking Success: Your Ultimate Guide to MBA and BBA Assignment Solutions,
      • Unlocking Success: MBA and BBA Assignment Solutions for Summer Internship P
      • Unlocking Success Class 11 and Class 12 Accounts & Economics Coaching in No
      • Navigating the World of Accounts and Economics: Class 11 and 12 Coaching in
      • Navigating the World of Accounts and Economics: Class 11 and 12 Coaching in
      • Unlocking Academic Success: The Power of Online Tutors and Tuition for BBA,
      • Navigating the Academic Journey: Unveiling the Power of Online Tutoring and
      • Unlocking Academic Excellence: Your Guide to BBA and MBA Online Tutoring, C
      • Navigating the Academic Waters: BBA and MBA Online Tutoring, CA Support and
      • Navigating the Academic Landscape: Unlocking Success with Online Tutoring i
      • Unlocking Success: Navigating BBA and MBA Education with Online Tutors and
      • Navigating Academic Success: Unleashing the Power of Online Tutoring for BB
      • Tutoring in BBA, MBA, and CA Education, and the Gateway to Excellence with
      • Mastering Business Essentials: Unleashing the Power of Online Tutors in Ope
      • Navigating Business Excellence: Unlocking Insights with Online Tutoring in
      • Elevating Your Academic Journey: Unveiling the World of Online Tutoring in
      • Navigating the World of Business Education: Unveiling the Role of Online Tu
      • Nurturing Success through Virtual Guidance: Unveiling the World of Online T
      • Optimizing Success: The Role of Online Tutoring in Operation Research, Oper
      • Mastering Business Acumen: The Impact of Online Tutoring in OR, Operations
    • Project & Assignment solutions
      • Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED
      • Adidas Marketing case study solution: Adidas Marketing mix, Adidas website
      • AIR FLY AIRLINES Merger issues leading to failure of Industrial relations
      • Pandemic gives hyperlocal model a new lease of life Supply Chain Management
      • Designing Employee Compensation strategy & Effective Pay for Performance co
      • LEMON TREE HOTELS: OPENING DOORS FOR EVERYONE case study solutions 1. Ident
      • AIMA PGDM GMO4 Managerial Economics Assignment
      • MBA HR Project on analysis of intrinsic and extrinsic factors of motivation
      • EBI Project report and review on - To identify issues being faced by studen
      • ALPHABET’S GOOGLE Case study analysis and solution - Five Force Analysis of
      • AMAZON AS AN EMPLOYER SHRM case study solution- an article published in The
      • AMAZON’S KIRANANOW: THE INDIAN ONLINE GROCERY MARKET Case Study solution, A
      • Countering the Dreaded Supply Chain Bullwhip Effect in a COVID-19 World sup
      • The Supply Chain Game "Beer Game" questions and their solutions
      • Adidas Seven step scenario planning method, Evaluation of future strategic
      • Sherwood Forest Center Parcs village Case Study solution- Sustainable touri
      • Class 12 IB Psychology Project report on CAUSES, CONSEQUENCES & TREATMENT O
      • NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMI
      • MBA and BBA Online Tutoring: A Convenient Solution for Students in Noida
      • McDonald’s Corporation Case Study solution: Strategic issues of McDonald's,
      • Calveta Dining Services, Inc.: A Recipe for Growth HBS Case study Solution
      • QuickMedx Inc. HBS case study solution
      • Federal Bureau of Investigation, 2001 (Abridged) FBI Case Study Soluti
      • HBS CASE - Organization and Strategy at Millennium (A)
      • Excelling in Business Education with MBA and BBA Project Report and Assignm
      • Accountancy / Financial Accounting MCQs Multiple choice Questions - Class 1

HBS CASE Study Solution - Organization and Strategy at Millennium (A)

Organization and Strategy at Millennium (A) HBS CAse Study solution - Core issues related to Millennium, Root cause/s of the problem in Millennium, Probable solutions based on the root cause to solve the problems of Millennium

HBS CASE - Organization and Strategy at Millennium (A)

As Deborah Dunsire, M.D. returned home from her January 2005 interviews at Millennium Pharmaceuticals (Millennium), she ran through her assessment of the challenges she would face at the Cambridge, Massachusetts-based biopharmaceutical firm. As a potential successor to founding CEO Mark Levin, Dunsire’s first priority was to bring Millennium to profitability. To succeed, she knew that she would need to rapidly establish a productive relationship with Millennium’s management team. Among other things, the team would need to reevaluate the number of disease classes Millennium could feasibly tackle and to determine how the firm should allocate its limited resources across the value chain activities of early-stage discovery research, later-stage drug development and final product commercialization. Dunsire would present her initial plans for Millennium to the board on Monday morning. Sitting in her living room, she pulled out a legal pad and began to jot down her thoughts.................

Millennium

Core issues related to Millennium:

· To establish a formal set up in the organisation and a productive relationship with Millennium’s management team while maintaining its entrepreneurial vision and culture.

· To bring Millennium back to profitability by moving it from its R&D roots to a more commercially-focused platform.

· To regain credibility with the investment community.

· To reallocate the resources of Millennium between its commercial and R&D platforms.

· To optimize current commercial opportunities without jeopardizing future product development.

· Informal review process and compensation system.

· Lack of employees in commercial wing of Millennium.

· Ignorance of competition faced by the company with regard to its products.

· Failure due to marketing philosophy of Millennium.

· Losses due to failure of some alliances.

· Lack of competent employees at executive level mainly in R&D.

Analysis of data for the root cause/s of the problem in Millennium

Millennium’s organizational structure and processes had always been more informal than those of larger companies. It was organized around its people. Employees relied on informal committees and ad-hoc systems throughout the firm to help guide the business and coordinate operations. A lot of people resisted or resented the change in culture when Levin began to professionalize executive meetings when Millennium prepared to launch Velcade commercially and to restructure its business. There was Frustration among employees due to informal review process and biasness in terms of deciding over compensation policy.

Over time some disadvantages of the alliances began to manifest themselves. Failure occurred in acquisition of CORE by Millennium. Huge cost incurred in restructuring process in 2003. Millennium fails to consider the competition Integrilin faced in the market. Marketing philosophy of Millennium that markets were won through good science and clinical data so products based on good data would sell them itself posed a problem. Less number of employees in commercial team of Millennium and also they were not experts in what they were selling in the market.

Partnership revenues were falling, due to the shift in business model from an R&D services organization to a fully-integrated company focused on its own pipeline, and raising significant amounts of additional outside capital was unlikely following the 2001 burst of the technology bubble and subsequently weak capital markets. Millennium booked $191 million in restructuring charges and the company booked a net loss of $590 million in 2002 $484 million in 2003. Millennium’s management believed that markets were won through good science and clinical data so products based on good data would sell themselves. This philosophy left little room for a marketer to express his or her opinions on competing in the marketplace through education and promotion.

Millennium’s commercial team was relatively small. The Velcade sales team detailed to oncologists with a vast majority working from their own private practices or in out-patient units of hospitals. The Integrilin team detailed to cardiologists and purchasing groups in hospitals with critical care facilities for percutaneous infusions. Both therapeutic areas required keen understanding of the clinical trial results of their respective products and those of their competitors. It was unrealistic to require a sales Representative to master the material of both products. Complicating these differences was that both products faced intense competition and required significant investment to remain competitive. It was difficult to imagine diluting the focus of a commercial rep by leveraging him or her to work on both products.

Probable solutions based on the root cause to solve the problems:

The company should increase the number of experienced sales representatives in its commercial departments to cope up with the competition prevailing in the market. Instead of filling vacant positions at senior levels in R&D and commercial departments, Dunsire should go for internal recruitment as existing employees better understand the organisation and they can optimize the resources at the maximum possible to maintain a sound equilibrium between R & D and commercial segment. The company should also facilitate intense training to the existing and new employees in commercial segment. Employees should be given autonomy in performing their task, organizing adhoc meetings in order to maintain the culture of entrepreneurship but a continuous performance management system should be implemented in the organisation to decide over the compensation, promotion and other benefits to be provided to the employees. The company should prepare an intense marketing strategy with an objective is to become market leader in the products they deal in at the minimum time possible. Investors will show confidence in the company only it starts generating huge revenue from both of its segments commercial as well as R &D. The company should decide over its R&D products and reduce its cost of research spend at the minimum possible in order to increase the profitability of the company.

Organization and Strategy at Millennium (A) HBS CAse Study solution - Core issues related to Millennium, Root cause/s of the problem in Millennium, Probable solutions based on the root cause to solve the problems of Millennium

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