Search this site
Embedded Files
RBL Academy
  • Home
  • About Us
  • Courses
  • Gallery
  • Contact Us
  • Blog
    • Increasing Demand of Home Tutors & Home tuitions in Noida
    • RBL Academy - Your One-Stop Destination for Accountancy and Economics Coach
    • Choosing the Best Coaching for Class 11 and 12 Accounts and Economics in No
    • The Benefits of Home Tuition for Accounts and Economics in Class 11 and 12
    • Benefits of Hiring a Home Tutor for Class 11 and 12 Accounts and Economics
    • Best Home Tutors & Project Report & Assignment solutions provider for Amity
    • RBL Academy - The Best Choice for Accounts and Economics Coaching in Noida
    • SSC Coaching in Noida: RBL Academy
    • Guiding MBA & BBA Amity students for Home Tuition & Project Report solution
    • Looking for the Best SSC Coaching in Noida? Here's What You Need to Know
    • Desire to crack SSC Join Best SSC Coaching in Noida
    • Why Home Tuition Is Essential for Class 11 and 12 Accounts and Economics su
    • How RBL Academy can provide MBA and BBA Project Report and Assignment Solut
    • Exploring the Benefits of Summer Internship MBA/BBA Projects and Home Tutor
    • Maximizing Your Summer Break: How to Make the Most of Summer Internship MBA
    • Unlocking Success: A Guide to Online Tutoring in Management Accounting, Inv
    • Unleashing the Power of Online Tutoring: A Guide to Mastering Accounts, Eco
    • Mastering Your Finances: Why Hiring a Home Tutor for Accounts, Financial Ma
    • Mastering Subjects with Online Tutoring: Unlocking the Potential of Managem
    • Unlocking Your Potential: Discover the Power of Online Tutoring in Manageme
    • Enhancing Your Academic Journey with a Home Tutor for Accounts, Financial M
    • Unlocking Success: Unleash Your Potential with Online Tutoring in Key Busin
    • Unleashing Your Potential: Exploring the World of Online Tutoring
    • Unlocking Academic Success: The Power of Online Tutoring
    • Finding the Best Accounts, Business Studies and Economics Home Tutor Near Y
    • Finding the Best Accounts, Business Studies, and Economics Home Tutor Near
    • Excelling in Commerce Education: Class 11 and 12 Accounts and Economics Coa
    • Introducing RBL Academy: Your Destination for Exceptional Commerce Coaching
    • Ace Your Commerce Studies: Unlocking the Best Class 11 and Class 12 Coachin
    • Revolutionizing Education: Discovering the Best Class 11 and 12 Accounts, E
    • Unleashing Academic Excellence: Unraveling the Best Class 11 and 12 Account
    • Unleashing Academic Success: Your Search for the Perfect Home Tutor Ends He
    • Unlocking Academic Success: The Search for the Perfect Home Tutor Near You
    • Unlocking Academic Excellence: Your Path to Success with RBL Academy's Priv
    • Unlock Your Academic Potential: BBA, BCom and MBA Home Tutors in Noida and
    • RBL Academy: Your One-Stop Solution for BBA, B.Com, and MBA Home Tuition &
    • RBL Academy: Your One-Stop Solution for Top-notch Home and Online Tuition i
    • Navigating Success: Unconventional Pathways with BBA, B.Com and MBA Online
    • Unveiling Excellence: Nurturing Business Minds through Personalized Home an
    • Navigating the Digital Academia: Unveiling the Future of BBA and MBA Educat
    • Elevate Your Learning with Expert BBA & MBA Home Tutors for Accounts, Econo
    • Unlocking Academic Success: Your Ultimate Guide to Finding the Perfect Home
    • "Unlocking Academic Excellence: Your Guide to Finding the Perfect Home Tuto
    • Unlocking Success: Your Ultimate Guide to MBA and BBA Assignment Solutions,
    • Unlocking Success: MBA and BBA Assignment Solutions for Summer Internship P
    • Unlocking Success Class 11 and Class 12 Accounts & Economics Coaching in No
    • Navigating the World of Accounts and Economics: Class 11 and 12 Coaching in
    • Navigating the World of Accounts and Economics: Class 11 and 12 Coaching in
    • Unlocking Academic Success: The Power of Online Tutors and Tuition for BBA,
    • Navigating the Academic Journey: Unveiling the Power of Online Tutoring and
    • Unlocking Academic Excellence: Your Guide to BBA and MBA Online Tutoring, C
    • Navigating the Academic Waters: BBA and MBA Online Tutoring, CA Support and
    • Navigating the Academic Landscape: Unlocking Success with Online Tutoring i
    • Unlocking Success: Navigating BBA and MBA Education with Online Tutors and
    • Navigating Academic Success: Unleashing the Power of Online Tutoring for BB
    • Tutoring in BBA, MBA, and CA Education, and the Gateway to Excellence with
    • Mastering Business Essentials: Unleashing the Power of Online Tutors in Ope
    • Navigating Business Excellence: Unlocking Insights with Online Tutoring in
    • Elevating Your Academic Journey: Unveiling the World of Online Tutoring in
    • Navigating the World of Business Education: Unveiling the Role of Online Tu
    • Nurturing Success through Virtual Guidance: Unveiling the World of Online T
    • Optimizing Success: The Role of Online Tutoring in Operation Research, Oper
    • Mastering Business Acumen: The Impact of Online Tutoring in OR, Operations
  • Project & Assignment solutions
    • Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED
    • Adidas Marketing case study solution: Adidas Marketing mix, Adidas website
    • AIR FLY AIRLINES Merger issues leading to failure of Industrial relations
    • Pandemic gives hyperlocal model a new lease of life Supply Chain Management
    • Designing Employee Compensation strategy & Effective Pay for Performance co
    • LEMON TREE HOTELS: OPENING DOORS FOR EVERYONE case study solutions 1. Ident
    • AIMA PGDM GMO4 Managerial Economics Assignment
    • MBA HR Project on analysis of intrinsic and extrinsic factors of motivation
    • EBI Project report and review on - To identify issues being faced by studen
    • ALPHABET’S GOOGLE Case study analysis and solution - Five Force Analysis of
    • AMAZON AS AN EMPLOYER SHRM case study solution- an article published in The
    • AMAZON’S KIRANANOW: THE INDIAN ONLINE GROCERY MARKET Case Study solution, A
    • Countering the Dreaded Supply Chain Bullwhip Effect in a COVID-19 World sup
    • The Supply Chain Game "Beer Game" questions and their solutions
    • Adidas Seven step scenario planning method, Evaluation of future strategic
    • Sherwood Forest Center Parcs village Case Study solution- Sustainable touri
    • Class 12 IB Psychology Project report on CAUSES, CONSEQUENCES & TREATMENT O
    • NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMI
    • MBA and BBA Online Tutoring: A Convenient Solution for Students in Noida
    • McDonald’s Corporation Case Study solution: Strategic issues of McDonald's,
    • Calveta Dining Services, Inc.: A Recipe for Growth HBS Case study Solution
    • QuickMedx Inc. HBS case study solution
    • Federal Bureau of Investigation, 2001 (Abridged) FBI Case Study Soluti
    • HBS CASE - Organization and Strategy at Millennium (A)
    • Excelling in Business Education with MBA and BBA Project Report and Assignm
    • Accountancy / Financial Accounting MCQs Multiple choice Questions - Class 1
RBL Academy
  • Home
  • About Us
  • Courses
  • Gallery
  • Contact Us
  • Blog
    • Increasing Demand of Home Tutors & Home tuitions in Noida
    • RBL Academy - Your One-Stop Destination for Accountancy and Economics Coach
    • Choosing the Best Coaching for Class 11 and 12 Accounts and Economics in No
    • The Benefits of Home Tuition for Accounts and Economics in Class 11 and 12
    • Benefits of Hiring a Home Tutor for Class 11 and 12 Accounts and Economics
    • Best Home Tutors & Project Report & Assignment solutions provider for Amity
    • RBL Academy - The Best Choice for Accounts and Economics Coaching in Noida
    • SSC Coaching in Noida: RBL Academy
    • Guiding MBA & BBA Amity students for Home Tuition & Project Report solution
    • Looking for the Best SSC Coaching in Noida? Here's What You Need to Know
    • Desire to crack SSC Join Best SSC Coaching in Noida
    • Why Home Tuition Is Essential for Class 11 and 12 Accounts and Economics su
    • How RBL Academy can provide MBA and BBA Project Report and Assignment Solut
    • Exploring the Benefits of Summer Internship MBA/BBA Projects and Home Tutor
    • Maximizing Your Summer Break: How to Make the Most of Summer Internship MBA
    • Unlocking Success: A Guide to Online Tutoring in Management Accounting, Inv
    • Unleashing the Power of Online Tutoring: A Guide to Mastering Accounts, Eco
    • Mastering Your Finances: Why Hiring a Home Tutor for Accounts, Financial Ma
    • Mastering Subjects with Online Tutoring: Unlocking the Potential of Managem
    • Unlocking Your Potential: Discover the Power of Online Tutoring in Manageme
    • Enhancing Your Academic Journey with a Home Tutor for Accounts, Financial M
    • Unlocking Success: Unleash Your Potential with Online Tutoring in Key Busin
    • Unleashing Your Potential: Exploring the World of Online Tutoring
    • Unlocking Academic Success: The Power of Online Tutoring
    • Finding the Best Accounts, Business Studies and Economics Home Tutor Near Y
    • Finding the Best Accounts, Business Studies, and Economics Home Tutor Near
    • Excelling in Commerce Education: Class 11 and 12 Accounts and Economics Coa
    • Introducing RBL Academy: Your Destination for Exceptional Commerce Coaching
    • Ace Your Commerce Studies: Unlocking the Best Class 11 and Class 12 Coachin
    • Revolutionizing Education: Discovering the Best Class 11 and 12 Accounts, E
    • Unleashing Academic Excellence: Unraveling the Best Class 11 and 12 Account
    • Unleashing Academic Success: Your Search for the Perfect Home Tutor Ends He
    • Unlocking Academic Success: The Search for the Perfect Home Tutor Near You
    • Unlocking Academic Excellence: Your Path to Success with RBL Academy's Priv
    • Unlock Your Academic Potential: BBA, BCom and MBA Home Tutors in Noida and
    • RBL Academy: Your One-Stop Solution for BBA, B.Com, and MBA Home Tuition &
    • RBL Academy: Your One-Stop Solution for Top-notch Home and Online Tuition i
    • Navigating Success: Unconventional Pathways with BBA, B.Com and MBA Online
    • Unveiling Excellence: Nurturing Business Minds through Personalized Home an
    • Navigating the Digital Academia: Unveiling the Future of BBA and MBA Educat
    • Elevate Your Learning with Expert BBA & MBA Home Tutors for Accounts, Econo
    • Unlocking Academic Success: Your Ultimate Guide to Finding the Perfect Home
    • "Unlocking Academic Excellence: Your Guide to Finding the Perfect Home Tuto
    • Unlocking Success: Your Ultimate Guide to MBA and BBA Assignment Solutions,
    • Unlocking Success: MBA and BBA Assignment Solutions for Summer Internship P
    • Unlocking Success Class 11 and Class 12 Accounts & Economics Coaching in No
    • Navigating the World of Accounts and Economics: Class 11 and 12 Coaching in
    • Navigating the World of Accounts and Economics: Class 11 and 12 Coaching in
    • Unlocking Academic Success: The Power of Online Tutors and Tuition for BBA,
    • Navigating the Academic Journey: Unveiling the Power of Online Tutoring and
    • Unlocking Academic Excellence: Your Guide to BBA and MBA Online Tutoring, C
    • Navigating the Academic Waters: BBA and MBA Online Tutoring, CA Support and
    • Navigating the Academic Landscape: Unlocking Success with Online Tutoring i
    • Unlocking Success: Navigating BBA and MBA Education with Online Tutors and
    • Navigating Academic Success: Unleashing the Power of Online Tutoring for BB
    • Tutoring in BBA, MBA, and CA Education, and the Gateway to Excellence with
    • Mastering Business Essentials: Unleashing the Power of Online Tutors in Ope
    • Navigating Business Excellence: Unlocking Insights with Online Tutoring in
    • Elevating Your Academic Journey: Unveiling the World of Online Tutoring in
    • Navigating the World of Business Education: Unveiling the Role of Online Tu
    • Nurturing Success through Virtual Guidance: Unveiling the World of Online T
    • Optimizing Success: The Role of Online Tutoring in Operation Research, Oper
    • Mastering Business Acumen: The Impact of Online Tutoring in OR, Operations
  • Project & Assignment solutions
    • Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED
    • Adidas Marketing case study solution: Adidas Marketing mix, Adidas website
    • AIR FLY AIRLINES Merger issues leading to failure of Industrial relations
    • Pandemic gives hyperlocal model a new lease of life Supply Chain Management
    • Designing Employee Compensation strategy & Effective Pay for Performance co
    • LEMON TREE HOTELS: OPENING DOORS FOR EVERYONE case study solutions 1. Ident
    • AIMA PGDM GMO4 Managerial Economics Assignment
    • MBA HR Project on analysis of intrinsic and extrinsic factors of motivation
    • EBI Project report and review on - To identify issues being faced by studen
    • ALPHABET’S GOOGLE Case study analysis and solution - Five Force Analysis of
    • AMAZON AS AN EMPLOYER SHRM case study solution- an article published in The
    • AMAZON’S KIRANANOW: THE INDIAN ONLINE GROCERY MARKET Case Study solution, A
    • Countering the Dreaded Supply Chain Bullwhip Effect in a COVID-19 World sup
    • The Supply Chain Game "Beer Game" questions and their solutions
    • Adidas Seven step scenario planning method, Evaluation of future strategic
    • Sherwood Forest Center Parcs village Case Study solution- Sustainable touri
    • Class 12 IB Psychology Project report on CAUSES, CONSEQUENCES & TREATMENT O
    • NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMI
    • MBA and BBA Online Tutoring: A Convenient Solution for Students in Noida
    • McDonald’s Corporation Case Study solution: Strategic issues of McDonald's,
    • Calveta Dining Services, Inc.: A Recipe for Growth HBS Case study Solution
    • QuickMedx Inc. HBS case study solution
    • Federal Bureau of Investigation, 2001 (Abridged) FBI Case Study Soluti
    • HBS CASE - Organization and Strategy at Millennium (A)
    • Excelling in Business Education with MBA and BBA Project Report and Assignm
    • Accountancy / Financial Accounting MCQs Multiple choice Questions - Class 1
  • More
    • Home
    • About Us
    • Courses
    • Gallery
    • Contact Us
    • Blog
      • Increasing Demand of Home Tutors & Home tuitions in Noida
      • RBL Academy - Your One-Stop Destination for Accountancy and Economics Coach
      • Choosing the Best Coaching for Class 11 and 12 Accounts and Economics in No
      • The Benefits of Home Tuition for Accounts and Economics in Class 11 and 12
      • Benefits of Hiring a Home Tutor for Class 11 and 12 Accounts and Economics
      • Best Home Tutors & Project Report & Assignment solutions provider for Amity
      • RBL Academy - The Best Choice for Accounts and Economics Coaching in Noida
      • SSC Coaching in Noida: RBL Academy
      • Guiding MBA & BBA Amity students for Home Tuition & Project Report solution
      • Looking for the Best SSC Coaching in Noida? Here's What You Need to Know
      • Desire to crack SSC Join Best SSC Coaching in Noida
      • Why Home Tuition Is Essential for Class 11 and 12 Accounts and Economics su
      • How RBL Academy can provide MBA and BBA Project Report and Assignment Solut
      • Exploring the Benefits of Summer Internship MBA/BBA Projects and Home Tutor
      • Maximizing Your Summer Break: How to Make the Most of Summer Internship MBA
      • Unlocking Success: A Guide to Online Tutoring in Management Accounting, Inv
      • Unleashing the Power of Online Tutoring: A Guide to Mastering Accounts, Eco
      • Mastering Your Finances: Why Hiring a Home Tutor for Accounts, Financial Ma
      • Mastering Subjects with Online Tutoring: Unlocking the Potential of Managem
      • Unlocking Your Potential: Discover the Power of Online Tutoring in Manageme
      • Enhancing Your Academic Journey with a Home Tutor for Accounts, Financial M
      • Unlocking Success: Unleash Your Potential with Online Tutoring in Key Busin
      • Unleashing Your Potential: Exploring the World of Online Tutoring
      • Unlocking Academic Success: The Power of Online Tutoring
      • Finding the Best Accounts, Business Studies and Economics Home Tutor Near Y
      • Finding the Best Accounts, Business Studies, and Economics Home Tutor Near
      • Excelling in Commerce Education: Class 11 and 12 Accounts and Economics Coa
      • Introducing RBL Academy: Your Destination for Exceptional Commerce Coaching
      • Ace Your Commerce Studies: Unlocking the Best Class 11 and Class 12 Coachin
      • Revolutionizing Education: Discovering the Best Class 11 and 12 Accounts, E
      • Unleashing Academic Excellence: Unraveling the Best Class 11 and 12 Account
      • Unleashing Academic Success: Your Search for the Perfect Home Tutor Ends He
      • Unlocking Academic Success: The Search for the Perfect Home Tutor Near You
      • Unlocking Academic Excellence: Your Path to Success with RBL Academy's Priv
      • Unlock Your Academic Potential: BBA, BCom and MBA Home Tutors in Noida and
      • RBL Academy: Your One-Stop Solution for BBA, B.Com, and MBA Home Tuition &
      • RBL Academy: Your One-Stop Solution for Top-notch Home and Online Tuition i
      • Navigating Success: Unconventional Pathways with BBA, B.Com and MBA Online
      • Unveiling Excellence: Nurturing Business Minds through Personalized Home an
      • Navigating the Digital Academia: Unveiling the Future of BBA and MBA Educat
      • Elevate Your Learning with Expert BBA & MBA Home Tutors for Accounts, Econo
      • Unlocking Academic Success: Your Ultimate Guide to Finding the Perfect Home
      • "Unlocking Academic Excellence: Your Guide to Finding the Perfect Home Tuto
      • Unlocking Success: Your Ultimate Guide to MBA and BBA Assignment Solutions,
      • Unlocking Success: MBA and BBA Assignment Solutions for Summer Internship P
      • Unlocking Success Class 11 and Class 12 Accounts & Economics Coaching in No
      • Navigating the World of Accounts and Economics: Class 11 and 12 Coaching in
      • Navigating the World of Accounts and Economics: Class 11 and 12 Coaching in
      • Unlocking Academic Success: The Power of Online Tutors and Tuition for BBA,
      • Navigating the Academic Journey: Unveiling the Power of Online Tutoring and
      • Unlocking Academic Excellence: Your Guide to BBA and MBA Online Tutoring, C
      • Navigating the Academic Waters: BBA and MBA Online Tutoring, CA Support and
      • Navigating the Academic Landscape: Unlocking Success with Online Tutoring i
      • Unlocking Success: Navigating BBA and MBA Education with Online Tutors and
      • Navigating Academic Success: Unleashing the Power of Online Tutoring for BB
      • Tutoring in BBA, MBA, and CA Education, and the Gateway to Excellence with
      • Mastering Business Essentials: Unleashing the Power of Online Tutors in Ope
      • Navigating Business Excellence: Unlocking Insights with Online Tutoring in
      • Elevating Your Academic Journey: Unveiling the World of Online Tutoring in
      • Navigating the World of Business Education: Unveiling the Role of Online Tu
      • Nurturing Success through Virtual Guidance: Unveiling the World of Online T
      • Optimizing Success: The Role of Online Tutoring in Operation Research, Oper
      • Mastering Business Acumen: The Impact of Online Tutoring in OR, Operations
    • Project & Assignment solutions
      • Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED
      • Adidas Marketing case study solution: Adidas Marketing mix, Adidas website
      • AIR FLY AIRLINES Merger issues leading to failure of Industrial relations
      • Pandemic gives hyperlocal model a new lease of life Supply Chain Management
      • Designing Employee Compensation strategy & Effective Pay for Performance co
      • LEMON TREE HOTELS: OPENING DOORS FOR EVERYONE case study solutions 1. Ident
      • AIMA PGDM GMO4 Managerial Economics Assignment
      • MBA HR Project on analysis of intrinsic and extrinsic factors of motivation
      • EBI Project report and review on - To identify issues being faced by studen
      • ALPHABET’S GOOGLE Case study analysis and solution - Five Force Analysis of
      • AMAZON AS AN EMPLOYER SHRM case study solution- an article published in The
      • AMAZON’S KIRANANOW: THE INDIAN ONLINE GROCERY MARKET Case Study solution, A
      • Countering the Dreaded Supply Chain Bullwhip Effect in a COVID-19 World sup
      • The Supply Chain Game "Beer Game" questions and their solutions
      • Adidas Seven step scenario planning method, Evaluation of future strategic
      • Sherwood Forest Center Parcs village Case Study solution- Sustainable touri
      • Class 12 IB Psychology Project report on CAUSES, CONSEQUENCES & TREATMENT O
      • NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMI
      • MBA and BBA Online Tutoring: A Convenient Solution for Students in Noida
      • McDonald’s Corporation Case Study solution: Strategic issues of McDonald's,
      • Calveta Dining Services, Inc.: A Recipe for Growth HBS Case study Solution
      • QuickMedx Inc. HBS case study solution
      • Federal Bureau of Investigation, 2001 (Abridged) FBI Case Study Soluti
      • HBS CASE - Organization and Strategy at Millennium (A)
      • Excelling in Business Education with MBA and BBA Project Report and Assignm
      • Accountancy / Financial Accounting MCQs Multiple choice Questions - Class 1

Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED: STRATEGIC TRANSFORMATION IN CHINA : PEST Analysis of Chinese Apparel market, opportunities & Threats, Porter’ five force analysis, VRIO Framework & Value Chain analysis of Branded Lifestyle holdings Ltd.

Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED: STRATEGIC TRANSFORMATION IN CHINA : PEST Analysis of Chinese Apparel market, opportunities & Threats, Porter’ five force analysis, VRIO Framework & Value Chain analysis of Branded Lifestyle holdings Ltd.

Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED: STRATEGIC TRANSFORMATION IN CHINA

Case Study Snippet- With a portfolio of brands in hand, Shivkumar felt confident:

For us, Hang Ten is one of our brands, among our portfolio of brands. When you look at brands, when you look at trends, for every brand, there is a life cycle. For every trend, there is a start and finish point. So what we look at is not individual brands, but at which brand to bet more money on a given trend. Instead of swimming against the current, we prefer to swim with the current. If we see a trend over here for a brand, we will expand that brand much faster and just hankering down on other ones.

However, Shivkumar knew he needed to develop a comprehensive strategic plan for China:

I need to see clearly where the Chinese market is heading and to focus on that. In the past, it was easy. You know how to create beautiful stories for your brand and market those stories, how to design good products and to price them, how to set up a shop and train your staff, and you will do well. Today, these are not enough as the market is getting more competitive, customers’ tastes and preference more fluid, and retail channels are constantly evolving. To succeed, it is about who can see clearly the market trend and who can come up with a good strategy and execute that better.

Shivkumar’s challenge was to develop a new strategic plan to transform Branded Lifestyle into a leading apparel retail company, first in China and then in Asia.

PEST Analysis of Chinese Apparel market

Opportunities & Threats for Branded Lifestyle Holdings Ltd

Porter’ five force model analysis of Chinese apparel retail industry

VRIO framework of Branded Lifestyle’s company performance

Porter's value chain analysis of Branded Lifestyle Apparel

Case Questions:

1. Shiv Kumar must carefully evaluate the general consumer trends in China. What are some opportunities and threats facing an apparel retailer such as Branded Lifestyle?

2. Is the Chinese apparel retail industry attractive? What should an apparel retailer do to succeed in this market?

3. Analyse Branded Lifestyle’s company performance through its key resources, capabilities, and weaknesses to compare it to key competitors.

Solutions to Case Questions

1. Shiv Kumar must carefully evaluate the general consumer trends in China. What are some opportunities and threats facing an apparel retailer such as Branded Lifestyle?

PEST Analysis of Chinese Apparel market is required to be done to explore opportunities and threats facing an apparel retailer such as Branded Lifestyle -

Political Factor

· Chinese government tends to make unsettling changes to policies overnight and this affects business organisations due to which long term marketing plans is difficult to make in China.1

· Strong presence of communist party poses pressure while designing marketing strategies and advertisements in China as any product or service are found against the ideals of the Communist Party, then it is banned. 1

· China has diplomatic relationship with other countries. Chinese political framework is stable which encourage international companies to invest in China.2

Economical factor

· China is second largest economy in the world.

· With rising spending power, the Chinese apparel retail industry grew at an average annual growth rate of over 11 per cent between 2003 and 2013 to become a $122 billion industry in 2013.

· China’s governments are investing into developing the education and technology aspect.2

· In the taxation part, China has corporate tax chargeability on companies and it has signed double taxation agreement with 46 countries. Since China is member of ASEAN hence there is less tariff barriers for member countries in China.2

· Online garment sales continued to expand nationwide, with the turnover reporting a 16.5-percent yearly growth and new sales modes such as live video streaming attracting consumers.3

· With rising disposable household income, Chinese consumers represented one of the largest markets in the world.

· Cost of retail operations in China is very high and return is much less than any other Asian countries. Rising labour cost in China also increases the cost of retail operations.

Socio cultural factor

· Customers aged between 20 to 30 in China spend most on apparel. They look for fashionable but reasonably priced products.

· Customers vary significantly in China on the basis of geographical locations with an “affluent East” and a “poor West,” along with differences in cities and other provinces. China’s most developed Tier 1 cities (Beijing, Shanghai, Guangzhou, and Shenzhen), located along the east coast, had better infrastructure, a higher proportion of educated workforce, greater purchasing power, and more sophisticated consumers than the rest of the country.

· China is considered as collection of separate countries with varying purchasing power and consumer preferences across different regions.4

· Chinese population are divided into four segments - poor, value, mainstream, and affluent. Majority of consumers fall in category of value consumers having disposable income of $6,000–$16,000 (¥37,000–¥98,080)5 which is considered to cover basic living expenses. 6 % consist of Mainstream consumers, with disposable income of approximately $16,000– $34,000, and 2 % comes under affluent consumers, whose income exceeded $34,000. 10 % consumers are in the category of poor with annual disposable income of less than $6,000.6

· Largest market segment relates to casual wear designed for mass population of the country. Luxury apparel is smallest but fastest growing segment in the country. More than 6000 apparel brands are available in the market. Some large apparel brands sell products of their own brand while small manufacturers sell no brand products online.

· Online shopping is predominant in market. Online shoppers came from all over China, especially in lower-tier cities where traditional retail operations were less developed. A large proportion of online shoppers (89.5 per cent) were between 20 and 35 years old, and 70.4 per cent of online purchases ranged between $5 and $29.7

4. Technological factors

· Asset light model is popular in China where companies focus on design and retail and outsource production from apparel manufacturers mostly located in China.

· E-commerce has assisted the growth in Chinese population’s purchasing power. China has the world’s largest online population with 829 million users (CNNIC, 2019)8.

· Apparel accounted for more than 25 per cent of online retailing, or around $57 billion in 2014.9

· All the main online shopping websites and social media sites have an apparel channel. There are Online apparel specialty stores too.

· Online sellers are offering well designed products at very low rate to consumers.

Opportunities for apparel retailer such as Branded Lifestyle

Political

· Since Chinese political system is stable, Companies can execute long term plans for achieving success in the market.

· It can use government assistance and grants for purposes of growing the business, advancement, exporting, and innovative work.

Economical

· Higher disposable income will lead to higher sales for Branded Lifestyle Holdings Limited.

· Since population of China is very large, it can work towards building economies of scale.

· The company can maintain business costs and controlling the final price of the product.

Social

  • Market segmentation and consumer grouping will help company to understand psychographics and lifestyles of the consumer more. Use of consumer-centric means of segmentation, targeting and consumer based marketing will help to influence consumers.

  • Products should be made more accessible to target consumers at all platforms.

Technological

  • Rapid expansion of online business can be used by the company to communicate and retail directly to the consumers now, through online sales of its products. It can use social networks to reach target audience customers and e-commerce to boost sales.

  • Technological innovation can be utilised in terms of designs of products to build on competitive advantage in the market.

Threats for apparel retailer such as Branded Lifestyle

Political

· Commercial restrictions can impose threat to the company. Trade barriers that China has with potential trade partners can harm companies in exports.

· The integrity of the politicians and their likelihood to take part in acts of corruption may hamper operations of the business.

Economical

· Increase in labour cost, rapid buildup of real estate, physical size and the geographical distance between cities increased operational costs significantly.

· Marketing campaigns are less effective and promotional costs are too high in China posing serious threat in terms of increase in operational cost and decrease in profit.

Social

· Consumer preferences towards garments vary geographically in China and their spending is also influenced by their level of income. Evaluation of social pattern and Repositioning of its items to meet the changing desires and needs of consumers is desirable to succeed in market.

· Consumers prefer to buy products which are trending and fit to their budget online. Online customers come from lower-tier cities where traditional retail operations are less developed.

Technological

· Less expensive production, improved access to consumers, improved technological innovation is the area where company needs to get a competitive advantage in the market.

· Well designed local brand Products sold online are very cheap and pose a big threat to traditional apparel retailers.

· Copying of apparel design by local players in the market is also a threat to the company.

[RBL Academy provides Bba home tutor in Noida mba home tutor in Noida b.com home tutor in Noida ca cpt home tuition in Noida ca ipcc home tutor in Noida bba home tuition in Noida mba home tuition in Noida b.com home tuition in Noida, Amity university bba home tuition in Noida amity university mba home tuition in Noida amity university b.com home tuition in Noida amity university bba home tutor in Noida amity university mba home tutor in Noida amity university b.com home tutor in Noida]

2. Is the Chinese apparel retail industry attractive? What should an apparel retailer do to succeed in this market?

Yes, Chinese apparel retail industry is attractive which can be analysed using Porter’ five force model of shaping strategy.10

Threat of new entrants

  • Economies of scale restrict and weaken entry of new firms in this industry making production costlier for new entrants and availing cost advantage to those producing in bulk.

  • Product differentiation is very high where customers prefer to buy casual wear and luxury apparels. Strong emphasis is placed on advertising and customer services as well creating hurdles for new entrants in the industry.

  • The capital requirements within the industry are high due to R & D in development of designs.

  • Access to distribution network is very easy in the industry.

Bargaining Power of Suppliers

  • There are lots of Suppliers in this industry reducing their control on price of products thus making their bargaining power weak.

  • Suppliers manufacture mostly standardized products and have low switching cost. Also they are not concentrated at one region thus making companies to witch suppliers easily and weakening bargaining power of suppliers.

  • Threat of forward integration by suppliers in the industry is less as most of the companies follow light asset model in which they focused on design and retail and outsourced production to apparel manufacturers,

Bargaining power of buyers

· Income level of majority of consumers is low. They look for fashionable but are sensitive to price, thus increasing their power in market.

· More than six thousand apparel companies are operating in China. Consumer base is also strong with varied geographical regions leading to moderate level of bargaining power of customers

· Switching cost of customers is also very low making them strong in the market.

· Customers have less information on quality of products making them weaker in the market.

Threat of Substitute Products or Services

· Threat of substitute products in the industry is very high due to low switching cost, availability of close substitute in the market without compromising in quality.

Rivalry among Existing Firms

· Many domestic and international companies are competing in Chinese apparel market making rivalry highly prevalent in the market.

· E commerce in the industry has impacted traditional stores strongly.

· Most of the rivals are focusing on product differentiation through innovation in the market.

Apparel Company Such As Branded Lifestyle can apply following strategies to succeed in market-

Threat of new entrants

· It can take advantage of economies of scale thus enjoying cost advantage and fighting against new entrants by selling products at cheaper price in market.

  • It can focus on innovative designs to differentiate its products from that of new entrants.

  • It can spend on marketing to build strong brand image in the market which will help to retain its customers.

Bargaining Power of Suppliers

  • It can ensure efficiency in its supply chain by having multiple suppliers for its different geographical locations.

  • It can bargain with its suppliers to avail goods at less price and switch suppliers in case they do not match with company’s expectation in terms of quality, timeliness and pricing.

Bargaining power of buyers

  • It can increase its customer base by increasing and diversifying its products base.

  • Building customer loyalty by offering innovative products and excellent customer services will increase switching cost of customers.

Threat of Substitute Products or Services

· Company can provide solid reasons to customers in convincing them how their products are better than others by offering a better experience in terms of design, quality and high value for money.

· It can raise switching costs by increasing customer loyalty through brand promotion.

Rivalry among Existing Firms

· It needs to focus on differentiating its products through continuous innovation and localization of its products to remain competitive in market.

· It should develop sound marketing strategy in terms of market segmentation, explore new markets and bring uniqueness in the product to keep customers loyal and increase new customers.

[RBL Academy provides operation research home tuition in Noida financial management home tuition in Noida cost accounting home tuition in Noida management accounting home tuition in Noida security analysis and portfolio management home tuition in Noida statistics home tuition in Noida income tax home tuition in Noida, Cost accounting Home Tutor, Management Accounting Home Tutor, Investment Management Home Tutor, Operation Research Home Tutor, Managerial economics Home Tutor, Financial Management Home Tutor, Income Tax home tutor, Business Statistics Home Tutor, Operation Management Home tutor, MBA home tutor, BBA home tutor, B.Com Home Tutor, Class 11 accounts home tutor, Class 12 accounts home tutor, Class 11 economics home tutor, Class 12 economics home tutor, accounts home tutor, Accounts home Tuition]

3. Analyse Branded Lifestyle’s company performance through its key resources, capabilities, and weaknesses to compare it to key competitors.

Performance of Branded Lifestyle can be analysed using VRIO framework and value chain analysis:

VRIO Framework

VRIO Framework analysis:

The company has long term competitive advantage for multiple brands in its product portfolio, huge financial resources, unique supply chain capability and strong brand image in the market. It has unused competitive advantage in terms of not utilizing its distribution channel, patent rights and Strong logistics, distribution and retailing business in Asia Pacific region effectively and efficiently in market. There exists a competitive parity for employees of the company. . Research and development in product development and cost structure proves to be competitive disadvantage for the company.

Porter's Value Chain Analysis

It consists of primary and secondary activities.

Primary Activity

Inbound Logistics

However company faced various challenges in product development phases. The company should select best quality raw materials for in house production as well as for third-party contractors. Most cost efficient suppliers should be selected for different designated and appointed locations.

Operations

The company operates internationally directly or indirectly. The company has owned shops in China which is less in number. The company should focus on increasing its retail outlets in China.

Outbound Logistics

Company sells majority of its products through licensed sellers and owned retail outlets. The company has agents in different countries to sell its products. It has also agents in different countries to sell its products.

Marketing and sales

Only producing a high quality product at affordable costs and distinctive features cannot create value, until it invests on the marketing and sales activities. Company must use comprehensive marketing strategies and transform its business from traditional to online platform to reach at all geographical location of the country.

Service

Company must invest in customer relationship management to build rapport with customers. It must invest in gaining and incorporating customer feedback and in solving customer queries effectively to develop loyalty and maintain strong relationship with customers.

Secondary activities

Firm infrastructure

The company needs to bring structural changes in its infrastructure to reduce overall cost of the company and gain competitive advantage in the market.

Human resource management

The company needs to recruit local employees at managerial levels who can understand the market and bring customization in products as per the needs of the customers thus improving sales and profitability.

Technology development

Integration of various departments through technological medium to keep track of performance of organisation is utmost necessary for the company to succeed in the market. Company should focus on research and development to develop unique designs for its products to remain competitive in market.

Procurement

Company stands strong in logistics management and offered comprehensive supply chain management solutions to global customers. Procurement process must be optimized to meet the needs of inbound, operational and outbound value chain.


Contact Us:

RBL Academy

Email: rblacademy2009@gmail.com

https://rblacademy.com/

8920884581, 9910719395

Best Coaching, Online Tuition and  Home tuition for Class 11, 12, Accounts, Business Studies, Economics, BBA, B.Com, MBA & CA. Projects and Assignment solution for BBA, B. Com, MBA and other Finance and accounts courses.

Amity university bba online tuition in Noida amity university mba online tuition in Noida amity university b.com onine tuition in Noida amity university bba online tutor in Noida amity university mba online tutor in Noida amity university b.com online tutor in noida

Bba online tutor in Noida mba online tutor in Noida b.com online tutor in Noida ca cpt online tuition in Noida ca ipcc online tutor in Noida bba online tuition in Noida mba online tuition in Noida b.com online tuition in Noida

Accounts online tutor in Noida economics online tutor in Noida business studies online tutor in Noida psychology online tutor in Noida sociology online tutor in Noida statistics online tutor in Noida

Accounts online tuition in Noida business studies online tuition in noida economics online tuition in Noida maths online tuition in Noida psychology online tuition in Noida sociology online tuition in noida

Financial accounting online tutor in Noida operation management online tutor in Noida operation research online tutor in Noida financial management online tutor in Noida cost accounting online tutor in Noida management accounting online tutor in Noida security analysis and portfolio management online tutor in Noida statistics online tutor in Noida income tax online tutor in Noida

Financial accounting online tuition in Noida operation management online tuition in Noida operation research online tuition in Noida financial management online tuition in Noida cost accounting online tuition in Noida management accounting online tuition in Noida security analysis and portfolio management online tuition in Noida statistics online tuition in Noida income tax online tuition in Noida

Accounts home tutor in Noida economics home tutor in Noida business studies home tutor in Noida psychology home tutor in Noida sociology home tutor in Noida maths home tutor in Noida, Accounts home tuition in Noida business studies home tuition in noida economics home tuition in Noida maths home tuition in Noida psychology home tuition in Noida sociology home tuition in noida

Financial accounting home tutor in Noida operation management home tutor in Noida operation research home tutor in Noida financial management home tutor in Noida cost accounting home tutor in Noida management accounting home tutor in Noida security analysis and portfolio management home tutor in Noida statistics home tutor in Noida income tax home tutor in Noida, Financial accounting home tuition in Noida operation management home tuition in Noida operation research home tuition in Noida financial management home tuition in Noida cost accounting home tuition in Noida management accounting home tuition in Noida security analysis and portfolio management home tuition in Noida statistics home tuition in Noida income tax home tuition in Noida, Cost accounting Home Tutor, Management Accounting Home Tutor, Investment Management Home Tutor, Operation Research Home Tutor, Managerial economics Home Tutor, Financial Management Home Tutor, Income Tax home tutor, Business Statistics Home Tutor, Operation Management Home tutor, MBA home tutor, BBA home tutor, B.Com Home Tutor, Class 11 accounts home tutor, Class 12 accounts home tutor, Class 11 economics home tutor, Class 12 economics home tutor,  accounts home tutor, Accounts home Tuition

Bba home tutor in Noida, mba home tutor in Noida, b.com home tutor in Noida, ca cpt home tuition in Noida, ca ipcc home tutor in Noida, bba home tuition in Noida, mba home tuition in Noida, b.com home tuition in Noida, Amity university bba home tuition in Noida, amity university mba home tuition in Noida, amity university b.com home tuition in Noida, amity university bba home tutor in Noida, amity university mba home tutor in Noida, amity university b.com home tutor in Noida.

Google Sites
Report abuse
Page details
Page updated
Google Sites
Report abuse