• As property values at our firm rose from an average of $1 million to $5 million, the demand for high-quality, customized marketing materials grew significantly, increasing the scope and complexity of our design work. 

• This added pressure started to slow our turnaround time, creating a bottleneck for our marketing team as they managed requests from agents.

I led an initiative to integrate our custom InDesign templates into Buildout, a web-based commercial real estate marketing platform.

1. • Collaborated with a customer success manager to ensure the templates were impactful and user-friendly.

   • Implemented a waterfall project management approach, incorporating custom design elements into a template-based tool similar to Canva, enabling agents to self-serve for simpler requests.

   • Focused on cross-functional collaboration to address both agent and team needs effectively.