Developed a multi-channel digital marketing strategy that included paid and organic campaigns:

• Created engaging content for social media, targeted email marketing, and optimized landing pages to increase conversions.

• Launched paid email marketing campaigns targeting commercial real estate channels to increase visibility and attract new users.

• Leveraged organic email marketing through Mailchimp to re-engage previous subscribers, upselling and encouraging them to download additional content.

• Designed and implemented automated email workflows to streamline communication and drive engagement over time.

Optimized the website’s e-commerce experience on Shopify:

• Enhanced product description pages with new, compelling marketing copy and clear video descriptions to improve clarity and appeal.

• Integrated cross-promotion on the company’s podcast to reach a wider audience and increase visibility for the video courses.