• During my Store Ops rotation, I joined a team piloting a new feature for Drive Up-Pick Up (DUPU) that allowed guests to opt-out of plastic bags by using their own tote.

• Walmart had launched a similar feature six months earlier, meaning we were behind our competitors in offering a more sustainable option.

• Our initial pilot converted 25% of hold space to support the Bag Opt Out feature. 

• Early data revealed that stores in areas with bag-fee legislation had a much higher adoption rate (35%) compared to those without (2%), indicating a need for better optimization.

I hypothesized that a segmented approach based on store format, legislation type, order profiles, and adoption rates could yield better results.

1. I observed the DUPU process at a store, understanding how team members used the app, stored items, and interacted with guests.

2. I collaborated with the data team to develop a dashboard for tracking KPIs and guest adoption trends.

3. Using POS data, I conducted an in-depth analysis to identify correlations and provide precise recommendations for optimizing hold space conversion.