MIS 406 PALS

The company is experiencing rapid growth, with sales processes struggling to keep pace with demand. As the VP of Operations, you've tasked your team with using NetSuite to centralize sales order workflows and address inefficiencies. Your primary challenge is to streamline sales order creation, manage special handling (e.g., store pickups), and set clear rules for promotional discounts to maintain profitability.

Building on the newly implemented sales order processes, the company's fulfillment system is under pressure. The growing complexity of customer requirements—such as urgent shipments and exceptions—risks delaying deliveries. You must create a robust fulfillment strategy in NetSuite that addresses these challenges while maintaining inventory accuracy and operational efficiency.

Operational inefficiencies in the warehouse are impacting the company's ability to fulfill orders on time. As the COO, you're tasked with evaluating how NetSuite's automated fulfillment features—such as automated location assignments and documentation tools—can improve warehouse efficiency. The goal is to scale operations without significantly increasing costs, while maintaining the quality standards established in the sales and fulfillment processes.

As order volumes and customer relationships grow, leveraging the standardized workflows created earlier, the company's billing processes are increasingly complex. Late payments and unclear terms are impacting cash flow and client satisfaction. You must optimize the billing process using NetSuite's capabilities to standardize terms of payment, streamline remittance processes, and manage billing scenarios efficiently.

To maintain momentum and capitalize on the improved operational efficiency, the marketing team needs to generate higher-quality leads and improve campaign effectiveness. As VP of Operations, you guide the team in leveraging NetSuite's marketing automation tools to optimize lead generation, segmentation, and campaign performance analysis. The objective is to align marketing strategies with sales objectives to drive revenue growth, while ensuring the fulfillment and billing systems can scale with increased demand.

With increasing sales and fulfillment volumes driven by successful marketing campaigns, the customer support team is struggling to keep up with inquiries and complaints. You must implement a strategic approach using NetSuite's support tools to streamline case management, prioritize escalations, and analyze trends to drive operational improvements. This initiative will complete the cycle by feeding insights back into sales, fulfillment, and marketing processes.