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Building Blocks: From Data to Innovation
Learning Objectives
Learning Objectives
๐ง 1.1 - Data-Information-Knowledge Continuumย
Describe the main roles that information systems play in organizations.
Compare the terms data, information, and knowledge, and describe three characteristics that make information valuable.
Describe the four main components of an information system and the role that each component plays.
๐งญ 1.2 - Ethical Guidelines for MISย
Identify several research areas in the discipline of management information systems (MIS).
Provide examples of how various organizations and their information technology departments depend on information systems knowledge.
Explain how information systems present both promises and perils and also pose ethical questions.
๐ 2 - Capitalizing on Disruptive Innovationย
Describe Porterโs five competitive forces that shape industry competition.
Explain how disruptive innovations, government policies, and other factors affect how the competitive forces operate.
Identify the components of the value chain, and explain its extended version.
Describe how information systems apply to competitive strategies for business.
Explain how information systems apply to strategy for nonprofit organizations and governments.
Explain how information systems are deployed to run, grow, or transform the business.
๐ง 3 - Invent a Deviceย
Describe the four hardware components of a computer, giving examples of each component.
Identify and provide examples of the two major types of software, and describe how software is created.
Meet the PALS!
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๐ฌ The number in the speech bubble indicates the minimum prompts typically needed to complete core objectives.
โฑ๏ธ Students spend an average of 2.1 hours on a typical assignmentย
* Assignments marked with an asterisk require the use of code interpreter and must be completed in a single session.
1.1 - Data-Information-Knowledge Continuum *The company has realized it needs to modernize its information systems to remain competitive. Management has tasked the IT department with analyzing the current data infrastructure. The goal is to clearly distinguish between data, information, and knowledge within the organization's context. The IT team must propose a new information system that addresses the company's needs, focusing on how raw data can be transformed into actionable knowledge.๐ฌ*View example conversation*๐ง*Play podcast*
1.2 - Ethical Guidelines for MISAs part of the information systems modernization initiative, the company recognizes the critical need for clear ethical guidelines in today's complex digital landscape. The management team has requested the development of comprehensive ethical guidelines for MIS use within the growing organization. These guidelines should address key ethical principles and provide detailed, actionable advice on maintaining ethical standards in technology deployment and implementation across all operational departments.๐ฌ*View example conversation*๐ง*Play podcast*
2 - Capitalizing on Disruptive InnovationThe company is facing disruption in its industry due to the emergence of Large Language Models (LLMs). The executive team needs to understand how LLMs could impact their competitive position. They've decided to prepare a pitch for potential investors on how to leverage this technology. This pitch should analyze the opportunities and challenges of implementing LLMs in their specific industry, using Porter's five competitive forces as a framework, while considering implementation costs and strategic benefits.๐ฌ*View example conversation*๐ง*Play podcast*
3 - Invent a DeviceFollowing the investor pitch on LLMs, the company has decided to develop a new device incorporating this emerging technology. The R&D department must conceptualize and design this innovative device, considering hardware, software, and network requirements in detail. The team will create a basic prototype detailing functionality, target users, interactions, and system challenges. This device will become a key product influencing future supply chain and customer relationship decisions throughout the organization.๐ฌ*View example conversation*๐ง*Play podcast*
Digital Infrastructure Development
Learning Objectives
Learning Objectives
๐๏ธ 4 - Managing Your Company's Data
Explain the nature of information resources in terms of structure and quality, and show how metadata is used to describe these resources.
Compare file processing systems to the database, explaining the databaseโs advantages.
Describe how a relational database is planned, accessed, and managed and how the normalization process works.
Describe how a data warehouse is created, and explain the challenges and value of big data.
Describe distributed databases and their uses, and explain how blockchain works.
Explain how the human element affects information management and why master data management is important.
๐๏ธ 5.1 - Visualizing Data with Dashboardย
Explain the role that financial management information systems play in an organization and the importance of financial reporting.
Define human capital management, identify its major components, and describe the metrics used to quantify aspects of human capital.
Define supply chain management, and describe the metrics and the information systems that support supply chains.
๐ฌ 5.2 - Developing CRM GPTย
Define customer relationship management, and describe the metrics and information systems that support it.
Explain the importance of enterprise resource planning (ERP) systems, and describe how they are created, integrated, and implemented.
๐ฑ 6.1 - Digital Presence Auditย
Identify and provide examples of four goals that an organization might choose as it develops a strategy for its digital presence.
Provide examples of different website information architectures, describe usability and accessibility, and explain how websites are created with software tools.
Explain how e-commerce works and why security and trust are critical components.
Describe the importance of mobility and mobile apps, define m-commerce, and explain how mobile payments work.
Explain how organizations manage digital marketing for their website, their social media presence, and their mobile apps.
4 - Managing Your Company's DataFollowing the successful development of the LLM-integrated device in Chapter 3, the company is preparing for a full-scale launch. This new product has created new data streams and relationships between product information, customer interactions, and sales data. The IT department must overhaul the data management system to handle this increased complexity. They must design a new database system that can manage product information, customer data, and sales records while integrating with existing systems.๐ฌ*View example conversation*๐ง*Play podcast*
5.1 - Visualizing Data with Dashboards *The company is experiencing rapid growth, and leadership requires a comprehensive dashboard to facilitate informed strategic decisions. The IT department has been tasked with creating visualizations using Tableau Public to illuminate the firm's financial, HR, and supply chain data. This initiative will transform raw datasets into insightful visual representations, enhancing the company's understanding of its operations and performance trends across multiple departments, and providing a wholistic view of the company's health.๐ฌ*View example conversation*๐ง*Play podcast*
5.2 - Developing CRM-GPTBuilding on the company's earlier exploration of LLM technology, the customer service department is launching a new initiative called CRM-GPT, an AI solution aimed at potentially replacing traditional CRM workflows. The IT team has been asked to test the LLM base model's ability to field typical CRM queries. Based on their findings, they must develop a set of custom instructions that their CRM-GPT must adhere to, ensuring it aligns with the company's customer service standards and ethical guidelines established in Chapter 1.๐ฌ*View example conversation*๐ง*Play podcast*
6.1 - Digital Presence AuditAs part of its ongoing digital transformation efforts, the company has decided to evaluate its online presence against industry competitors. The team has been tasked with conducting a digital presence audit of the competition. They will assess the architecture, usability, accessibility, engagement, and functionality of each competitor's website, social media profiles, and mobile apps. The goal is to identify strengths and areas for improvement, providing actionable insights to enhance the company's own digital presence.๐ฌ*View example conversation*๐ง*Play podcast*
Advanced Analytics & Organizational Developmentย
Learning Objectives
Learning Objectives
๐งฉ 6.2 - Digital Problem Solvingย
Explain how the digital environment is evolving, incorporating attributes such as crowdsourcing, the Internet of Things, artificial intelligence, and others.
๐ฎ 7.1 - Hands-on Forecastingย
Define business intelligence, and describe the three levels of decision making that it supports.
Describe the major sources of business intelligence, and provide examples of their usefulness.
Explain several approaches to business intelligence and analytics used to analyze patterns, trends, and relationships to support data-driven decisions.
๐ 7.2 - Spot the Biasย
Explain how digital analytics are used as a source of business intelligence and why they are so valuable for understanding customers.
Describe how dashboards and portals help visualize business intelligence, and explain how the human element affects business intelligence initiatives.
๐ฑ 8 - Emulating Company Cultureย
Describe the major collaborative technologies, and explain the features that each one offers for communications and productivity.
Identify and describe Web 2.0 technologies that facilitate collaboration.
Explain how unified communications contribute to collaboration.
Define โmetaverseโ and explain different types.
Describe how online environments can affect human behavior, and identify strategies for successful virtual teams.
6.2 - Digital Problem SolvingThe company is facing a business dilemma that requires an innovative solution powered by modern technologies in today's competitive marketplace. The R&D department has been challenged to devise a comprehensive solution using one or any combination of IoT, AI, and Crowdsourcing technologies to drive business value. This initiative aims to address a specific business problem while showcasing the company's technological capabilities and innovation potential to stakeholders and competitors.๐ฌ*View example conversation*๐ง*Play podcast*
7.1 - Hands-on Forecasting *As the company prepares for the next fiscal quarter, the finance department needs to anticipate sales projections across all business units. The team has been tasked with investigating past sales data and applying forecasting techniques to determine the company's projections in competitive market conditions. This exercise will require the use of business intelligence tools to analyze patterns and trends in historical data, helping to support data-driven decisions for the upcoming quarter and strategic planning.๐ฌ*View example conversation*๐ง*Play podcast*
7.2 - Spot the Bias *The company is expanding into new regions and has acquired datasets from market research firms to tailor its marketing and product strategies. However, the data analysis team has been challenged to discern potential biases in these datasets. This assignment underscores the significance of unbiased data interpretation in shaping successful business strategies. The team must critically examine the data, identify potential biases, and propose methods to mitigate these biases in future data collection and analysis processes.๐ฌ*View example conversation*๐ง*Play podcast*
8 - Emulating Company CultureThe company is transitioning to a hybrid work model, which poses significant challenges to maintaining its traditional company culture and employee engagement. The HR department, in collaboration with IT, has been tasked with exploring how face-to-face interactions underpin company culture and team dynamics. They must brainstorm innovative solutions and practical approaches of ways to use collaborative technologies to emulate and nurture this culture in a virtual setting while maintaining employee satisfaction.๐ฌ*View example conversation*๐ง*Play podcast*
Advanced Business Optimization
Learning Objectives
Learning Objectives
๐ 9 - Knowledge Management & e-Learningย
Describe the three types of intellectual capital, and show how both explicit and tacit knowledge contribute to intellectual capital.
Describe the steps in launching a knowledge management program, providing examples of the applicable technologies.
Explain how the human element can pose challenges for knowledge management projects and how managers can overcome those challenges.
Describe several different approaches to e-learning.
Explain how e-learning programs are created, including use of a learning management system and learning analytics.
๐ค 10 - Ethical Review of AIย
Define ethics, describe two ethical frameworks, and explain the relationship between ethics and the law.
Explain how intellectual property issues relate to information ethics, and describe technologies used to address them.
Describe information privacy and strategies to protect it, and explain why organizations may implement surveillance.
Explain steps used to manage security risks, identify threats, assess vulnerabilities, and develop administrative and technical controls.
Explain why human behavior is often the weakest link for information ethics, privacy, and security and how weaknesses can be addressed.
๐ 11.1 - Agile T-shirt Designย
Describe the seven phases of the systems development life cycle (SDLC).
Describe three major software development strategies.
Explain why organizations choose one software development strategy over another for particular projects.
โ๏ธ 11.2 - Make-or-Buy?ย
Explain how organizations decide whether to build or to buy and the steps they use if they choose to buy an information system.
Identify several ways in which the human element is important for systems development and procurement.
9 - Knowledge Management & e-LearningThe CEO initiates a company-wide knowledge capture program aimed at documenting the vast reservoir of tacit knowledge held by employees across various departments. The goal is to use this captured knowledge to fine-tune the LLM powering their device, thereby creating a unique, company-specific AI that embodies the collective expertise of the entire organization. Simultaneously, they want to develop an e-learning platform that not only trainsย and upskills employees, but can be used as a co-pilot for department-specific tasks and needs.๐ฌ*View example conversation*๐ง*Play podcast*
10 - Ethical Review of AIThe company's recent implementation of GenAI-based solutions, including the CRM-GPT, has raised unexpected ethical concerns. The executive team has called for a comprehensive review of these AI implementations. The ethics committee, in collaboration with IT, must identify potential ethical issues, investigate stakeholder impact, and evaluate alignment with ethical guidelines. They need to propose strategies to address concerns while maintaining AI benefits, and develop a framework for ongoing ethical assessment.๐ฌ*View example conversation*๐ง*Play podcast*
11.1 - Agile T-shirt DesignThe marketing department has proposed creating company-branded merchandise, starting with a t-shirt design. To test a new project management approach, the company will use Agile methodology for this initiative. A cross-functional team from marketing, design, and IT must create a product backlog and execute 3 sprint cycles to produce a t-shirt design. They need to incorporate stakeholder feedback after each sprint and use AI tools for design iteration. The team will document the process and compare it to traditional approaches.๐ฌ*View example conversation*๐ง*Play podcast*
11.2 - Make-or-Buy? *The company is facing critical decisions regarding its software infrastructure. The IT department must make a series of "make-or-buy" decisions for systems needing upgrades. The CIO has organized a planning session where department heads will evaluate software scenarios. They need to weigh building custom solutions versus purchasing off-the-shelf products, making decisions for each case. The goal is to develop a framework for future software procurement, balancing tailored solutions with established products.๐ฌ*View example conversation*๐ง*Play podcast*
Scaling for Success
Learning Objectives
Learning Objectives
๐ฏ 12 - Strategic Project Planningย
Define a project, and explain how time, cost, and scope affect it.
Describe the five processes of project management.
Explain how project management software helps managers plan, track, and manage projects.
Identify the main factors that cause projects to succeed or fail.
Explain the importance of strategic planning for information systems, and describe the issues that the plan should address.
Explain how the human element affects strategic planning.
12 - Strategic Project PlanningThe LLM-integrated device developed in the Chapter 3 assignment has become a runaway success, catapulting the company into rapid growth and market leadership. However, this success has put immense pressure on the existing IT infrastructure, which was not designed to handle the current scale of operations. Recognizing that the company's continued success and future innovations depend on a robust, scalable, and forward-looking IT foundation, the CIO has initiated a comprehensive digital transformation project. This project aims to overhaul legacy systems, integrate cutting-edge technologies (including expanded use of AI and LLMs), and align IT capabilities with the company's ambitious strategic goals for the next five years.๐ฌ*View example conversation*๐ง*Play podcast*
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