Project Outcomes

FYP Objectives

Increase brand awareness for BitsGreat

BRAND RECALL

For people to think of BitsGreat when they are looking for 'personalised' gift ideas.

Increase employment opportunities for BitsGreat's beneficiaries

PROVIDE MORE JOB OPPORTUNITIES

Since every order of a fully assembled plate will empower a financially disadvantaged youth with a job opportunity, we wanted to increase the impact by bringing in as much sales as we could.

Raise funds for Financial Assistance Scheme supporting the beneficiaries

IMPACT MORE BENEFICIARIES

Through our booth (foam board with details on how BitsGreat empowers their beneficiaries) and personal sharing with passersby (who come by our booth), we wanted to increase awareness & sales so that a higher percentage of money is channeled to FAS, allowing more youths to have educational resources.

THE SOlution

MARKET ANALYSIS: Roadshows

Rising popularity for roadshows

Good opportunity for new brands to market their brand and products as they are not held back by long-term contracts and high fixed costs
Vacancy rate for retail spaces has rose from 4.5% to 7.2% as the supply for retail spaces outpaces demand.
- Malls have been offering short-term lease

Success stories: Love, Bonito & Zalora

ROADSHOW OBJECTIVES

Business Angle:

To breakeven with the sales of 6 big plates OR 55 small kits by the end of December 2018.

Social Angle:

To raise awareness of financially disadvantaged youths (their stories, lifestyles, differences, etc.) amongst 310 people through surveys (300 quantitative surveys & 10 qualitative surveys) by the end of December 2018.

Roadshow at SOTA MOX Parade | 21 December 2018

STEPS TAKEN TO ACHIEVE THE ROADSHOW OBJECTIVES

Business Angle:

Marketing Campaign on Instagram & Facebook
Giveaway for the month of December

Social Angle:

Conduct surveys during our roadshows (measure the public's awareness and knowledge on financially disadvantaged youths in Singapore)

Marketing Ads on Social Media Platforms (Instagram & Facebook) to promote our roadshow events

Google Sites

Report abuse