Karma Organic Case Study

Overview

I worked with Karma organic, a USA based company, to increase traffic, boost the conversion rate and improve advertising cost (ACOS).

Objectives

· Increase reach

· Boost sales

· Brand awareness

· Maximize ROI

· Drive traffic and land conversions

· Develop an effective advertising strategy

The Obstacle

· Less footfalls on product page

· Low conversion rate

· Too many keywords

· Running campaigns with no specific strategy

Problem Areas

· Inefficient Advertising Campaigns

· Wasted spend on low performing keywords

Undeveloped Marketing Strategy

· Generic PPC strategy for all products

· Lack of top-performing keywords

· No proper format of ads groups

Experts Strategy

I implemented an ad strategy to capitalize on the most relevant keywords with high search volumes to increase impression and traffics.

· We define clear goals and metrics with strong account structure for easy measuring and tracking.

· Set realistic PPC budget to obtain optimum output.

· We constantly modify and regulate bids to improve reach and keeps spending in check.

· We emphasized on high commercial intent keywords and framing specific category related campaigns for effective targeting.

· Extracting high performing keywords from the campaigns and use them to grow organic reach.

· Consistently managing price, promotional offers, and discounts in line with PPC campaigns.

· We analyze market and keeps an eye on completion to stay on the top.

· Removing low yield keywords and negative targeting to cut down the extra spending.

Results

At the time of onboarding, Karma Organic had an ACOS for ads of about 105%. Within a few months, we had lowered their ACOS a total of 70%, which brought their ACOS across multiple campaigns down to 14%.

This success allowed us to increase advertising budgets in order to help their overall growth targets for the year, earlier than expected.

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