Arkwright Case Study

Sale Growth – 1100%

Overview

I worked with Arkwright, a USA based company, to increase traffic, boost the conversion rate and maximize return-on-investment (ROI)

This resulted in a 1,100% increase in Amazon sales for Arkwright.

Objectives

· Select accurate category

· Set effective pricing strategy

· Listing creation and optimization

· A+ Content

· Drive traffic and land conversions.

· Develop an effective advertising strategy

· Explore business

The Obstacle

· Despite a rich and creative listing.

· Not optimized with the right keywords

· Zero visibility

Problem Areas

· Listing improvement needed

· No text-match relevance

· Lack of top-performing keywords

· No fulfilled by Amazon

· Missing info graphics

· No A+ content

· Ordinary marketing plans

· No competition tracking

· Generalized/Broad/Vague strategy for all product category

Untapped Customer Engagement

· No questions and answers on product display pages

· No number of reviews

· No customer feedback

Undeveloped Marketing Strategy

· Inconsistent branding

· Not capitalizing on brand name

Experts Strategy

I gave Arkwright’ listings a complete transformation to immensely raise the conversion rate.

Content

· Added top-performing, hyper-relevant keywords to the title and backend search terms

· Highlighted each product’s unique value proposition (UVP)

· Focused on benefits, not features of each products

· Made sure to include the Arkwright brand name throughout content

· Uniquely crafted description in sync with product images

Storefront

· Adhered to brand guidelines to ensure consistent branding across all graphics

· Analyzed product detail pages to identify which unique value proposition (UVP) needed to be emphasized

· Customized graphics so they highlighted the products’ UVPs

Infographics

· Chose compelling lifestyle photos

· Used lighting and shading to draw attention to the most appealing aspects of each product photo

A+ Content

· Eye-catching typography

· Used templates that are compatible with both mobile and desktop platforms

· Utilized branded iconography to represent product benefits in an easy-to-understand way

· This is list item title

Revamped their Account

· Developed powerful marketing strategy by using consistent branding across messaging and images of each product line

· Forecasted inventory and stock based on recent trends and the past year’s trends

· Sent weekly restock reports so Arkwright could order 60 days out

· Created variations on the same product detail pages

· Implemented an ad strategy to capitalize on the most relevant keywords with high search volumes

Results

In just 12 months, Arkwright managed to boost their sales by 1,100% through effective listing optimization, tailored advertising strategies, and outstanding customer service management.

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