Being online is more than simply sharing your thoughts, pictures, and videos. It’s also about interacting with other users in community spaces. We all share the responsibility to behave in these spaces in an ethical and responsible manner. This includes how we choose to communicate, the language that we use when addressing others, and ensuring we are utilizing the correct form of communication. In this chapter, we will discuss how to have effective communication while interacting in online social spaces.
Every time you do something to interact with a post or other element on social media, you are utilizing what is called digital interaction. Digital interaction includes direct communication, content engagement, platform navigation, personalization settings, and participating in interactive features. Doing these things effectively and ethically helps you create a positive online environment while also ensuring you are following the platform's community standards.
The platform that you are on will dictate what kind of digital interactions you can have. Some platforms prioritize the social aspect with hashtags, likes, shares, and comments. Others are more for direct messaging or community discussion on a topic. Make sure you take the time to think about what kind of interaction you’re looking for, and choose the appropriate platform.
In other areas of communication, is it important to take a moment and make sure that you’re getting the right message to the right people. Take, for example, responding to a mass email from your teacher or boss. If your boss sends out an email to all employees, you have two options to respond. You can use “reply”, which only sends your response to your boss, who sent the initial email, or you can “reply all” which will send your response to everyone who received the first email. Consider if what you have to say should be heard by everyone or just the sender, and choose the appropriate reply option each time.
When communicating online it’s important to remember that you want to do so effectively. Comments and shares mean nothing if you’re being rude to the others in the community. Understanding effective digital communication also means being able to recognize and understand which ways of engaging online are successful and which are not.
Effective digital communication prioritizes clear, targeted messages that ensure active engagement with an appropriate tone. Active engagement with the community is maintained through timely responses and actively interacting with your audience. Accessibility features like captions and image alt-text ensure that your content reaches a wider audience. All of these methods combine to help create meaningful and productive online experiences.
Ineffective digital communication often involves spamming irrelevant content, meaning posting the same thing over and over again, or ignoring feedback from your audience that leads to frustration. Using aggressive language or spreading misinformation will make others lose trust in you and create a negative environment. Negative methods like these and more create a hostile online environment that fails to engage users and damages your online reputation.
Inclusive language is communication that avoids using words, phrases, or expressions that could exclude particular groups of people. In short, it’s language that ensures that all people are included in the conversation. You can do this by actively avoiding language that could be discriminatory or offensive based on factors like gender, race, or ability. Instead, do your best to use neutral terms and phrasing that acknowledges diverse identities and experiences. By practicing inclusive language, you will help foster a positive and welcoming online environment for all.